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How-To

How to Build Customer Loyalty with Email

How to Build Customer Loyalty with Email

Business, How-To
Did you know you can build customer loyalty with email? As a brand, customer loyalty is extremely important. That's probably no big news. But building loyalty and gaining a customer’s trust is not an easy task. It requires constant nurturing, consistent interaction, and genuine conversations. The first step to building customer loyalty is obviously getting in touch with them, and one of the most common ways brands stay in touch with their customers is through email. But getting the clients to open the marketing emails only covers half of the task. The other half involves you getting them engaged in the email for a sustained period. There are a few steps that you can follow to build loyalty, and in this post, I'll be sharing 12 ways to build customer loyalty with email. b...
How to Leverage Emotions in Marketing: a Complete Guide

How to Leverage Emotions in Marketing: a Complete Guide

How-To
Every day, we go through tons of different emotions, but the fact of the matter is that humans are only capable of feeling four basic four “basic” emotions, which are, afraid/surprised, happy, sad, and angry/disgusted. But from those four basic emotions, there is a whole spectrum of emotions that we can feel, similar to how there are only three basic colors, which in turn can be mixed to create secondary colors. While we like to believe we are rational creatures who make clever, logical, and well-thought decisions based on deep thought and consideration, but in reality, humans make emotional decisions. The neuroscientist Antonio Damasio made a study on individuals who had damaged the part of the brain where emotions are generated, and the findings were groundbreaking. The individuals...
How to Optimize Your Content for Better Conversions

How to Optimize Your Content for Better Conversions

How-To
Want to learn How to Optimize Your Content for Better Conversions? You’re always looking to increase your conversion rate as a brand. And the reason you’re working with content marketing in the first place is that you are hoping to be able to reach more people, and ultimately increase your conversions, right? Content marketing has skyrocketed in popularity over the years, and we have Google Trends that prove it. But its increased popularity is not strange considering the immense results it is showing that it's able to generate. The market is changing, and you need to adapt your business to those changes. And in today's marketing landscape, content marketing is certainly part of that. People are tired of brands who are stealing their time with their boring advertisements,...
How to Leverage Segmentation in Marketing to Boost Conversions

How to Leverage Segmentation in Marketing to Boost Conversions

How-To
No-one is the other like, and everyone is unique, are things we hear and have been fed with since being children. But in marketing, those ideas often seem to have gone lost. Because most brands market to the large crowd, without thinking about the individuals in that crowd. But after all, it is to the individuals we sell, not to the large crowd, and marketers need to understand that. Luckily, a lot of them do, plus, you’re here, so that means you’re ready to take the next step. Every customer has different needs, different perspectives, and ideas. And the way you market to the individuals in a more personal and tailored manner is by leveraging segmentation in your marketing. In this article, we’re looking at how you can leverage segmentation in your marketing, so you can cra...
How to Leverage Social Media Messaging Chat Apps for Marketing

How to Leverage Social Media Messaging Chat Apps for Marketing

How-To, Social Media Marketing
Over the time, as social media has grown, and its total user count has reached more than, a lot of messaging apps have popped up. Some created by famous corporates like Facebook, others that were initially completely unknown, such as KIK. But the social landscape is quickly evolving. The messaging apps that are being used today may not be used tomorrow. One thing’s for sure, though. Mobile messaging is on the rise, and never in the history of this earth has mobile messaging been more popular today, allowing people to communicate with people from all around the world in a heartbeat. In fact, more than 1.4 billion people used mobile messaging apps in 2016, which is an increase of almost 16 percent over 2015(!). That’s not all. A study by Nielsen found that 59 percent ...
How To Get To Instagram Explore Page Hack

How To Get To Instagram Explore Page Hack

How-To, Instagram
If you have used Instagram, even for just a day, I’d be surprised if you haven’t come across the Instagram Explore page. If you’ve been looking at opportunities to increase exposure for your brand on Instagram, It’s not completely unlikely that you’ve been dreaming about getting your post featured on the Instagram explore page, either. Instagram continues to be an effective tool for brands to increase their exposure, and build strong relationships with their audience, and the statistics of Instagram marketing proves this. But as more and more people hop onto Instagram, including brands, it means that more and more content is being put out. In fact, over 95 million photos are shared on Instagram daily. This means that the competition of getting your post seen is tougher than ...
How to Boost Sales by Selling to Existing Customers

How to Boost Sales by Selling to Existing Customers

How-To
How to Boost Sales by Selling to Existing Customers Want to increase your revenue? Who am I kidding, of course, you do! The most obvious way to go about doing this is to go out and acquire new customers. But did you know you can increase your revenue by focusing on the customers you already have? Without acquiring a single new customer? Acquiring new customers is great, but retaining customers and focusing on getting your existing customers to buy more from you is better. But in doing so, we cannot neglect the importance of acquiring new customers as well. When your customer acquisition works together with your customer retention, that’s when you have a recipe for success. If you’re only focusing on increasing your sales without acquiring new customers, eventuall...
How to Make Sure Your Website is Social Media Ready

How to Make Sure Your Website is Social Media Ready

How-To
How to Make Sure Your Website is Social Media Ready If you’re doing social media marketing correctly, you’re treating your website and your social media like one, that works together in harmony, and complement each other - allowing you to generate the best possible results. Social media marketing is tremendously powerful if used in the right way, but just using social media without having a website, or having a website but not incorporating it into your social media marketing means you are reaching far from your full potential. For many brands, social media is an outlet that allows them to reach more people and build stronger relationships with their audience, then leading them to their website to get them to convert. But simply guiding people to your website isn’t enough. I...
How to Make Your Marketing More Transparent

How to Make Your Marketing More Transparent

How-To
How to Make Your Marketing More Transparent One of the most effective ways to gain more customers, and to make your customers more loyal is to become more transparent as a brand. This topic is a bit tabu among many marketers and leaders because they are scared to death that the public will spot any flaws they might have. So they become as private as they possibly can, not letting anyone in on their brand secrets. And it’s not strange really. For a long time, the way to success has been to put your brand on a pedestal and present yourself as a pig in disguise, dressed out like a model. And the thing is, it has worked. Back in the days, brands could be unethical and sell you products that didn’t work, or lie about things, simply because people couldn’t get ahold of the real tr...
How to Leverage Emotions In Marketing to Skyrocket Sales

How to Leverage Emotions In Marketing to Skyrocket Sales

How-To
How to Leverage Emotions In Marketing to Skyrocket Sales Humans are emotional creatures. We cry, we laugh, we scream, and we shout. Inevitably, this has gotten lots of marketers to study humans and if it is possible to leverage emotions in marketing to leave a bigger impact and to ultimately get people to convert. Hint: it is possible - and it’s happening all around you. And you can probably recognize yourself in this. The majority of the choices you make are made based on how you feel, not what you think. In that sense, we’re irrational creatures, which makes that the main thing marketers have to appeal to is your emotions. While we often want to think and believe that we’re in control of our choices, it’s seldom we actually are. Instead of using your logical th...
The Complete Guide on How to Build Successful Sales Funnels

The Complete Guide on How to Build Successful Sales Funnels

How-To
The Complete Guide on How to Build Successful Sales Funnels Are you feeling like you’re doing everything in your power to boost sales, but still, people aren’t converting? Are you following every single principle of optimising your content, website and landing page to boost your conversions, but still, it just doesn’t seem to help? Don’t worry. The answer might lie in your sales funnel. In fact, have you put great emphasis on developing and following your sales funnel when trying to increase your sales? The problem with most businesses today is that they have a lot of eyes on them, but the vast majority of those people just aren’t buying. Imagine if all, or at least the majority of people who come to your site and online shop converts. I am going to let you in on a ...
How to Repurpose Content and Generate Better Results

How to Repurpose Content and Generate Better Results

How-To
How to Repurpose Content and Generate Better Results Creating content is hard. It’s both time-consuming and expensive. And with the saturated and competitive landscape online, you need to invest even more resources into producing high-quality content for it to even benefit you. Creating just average content isn't enough for cutting through the noise. But what happens after you press publish, share, and post? What happens with the piece of content you’ve invested so much time and resources into creating? Well, hopefully, it drives some results and has some marketing benefits, but quite soon, it will start disappearing in the noise of the internet. And before you know it, your content stops generating any marketing results and stops benefiting you, and you have to create...
Tips on JavaScript Assignment Writing

Tips on JavaScript Assignment Writing

How-To
It is actually very common and becomes the better way of time-consuming for Lazy programmers and a better way of utilizing tricks and then to support assignment code cleaner and simpler as the most. For the sake of checking template literal make working along strings and then easier than right before are started along with backtick and have variables inserted for utilizing javascript language. Here you can search for help and tips to securing your marks and grades easily.  Let Declaration in the javascript assignment It is actually similar to VAR but on the other hand few notable changes and differences due to the blocking and then scoped new variable along with the same name and title can also be declared without affecting outer changes and variables. Due to the bounding block sco...
How to Make Your College Essay Better

How to Make Your College Essay Better

How-To
Due to a better college essay, it is not the same kind of essay and then writing for a good favor and high school and English teachers and tutors. It actually not have to get some typical essay and with the introduction and giving thesis statements. It has been as the way of sitting and then the front of the blank screen and then to unsure of exactly to get started on the college statements and improvements. Contact these guys buyessay.org/college-essay.html for questions about the essay for the college. Writing any of the essays on college can seem as a daunting task and then actually not required to be overwhelming and also without break. Must-read essay requirements It is a must for you to read out all the specific numbers and applicants not to make the impression and then newspape...
How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How to Sell With Instagram Shoppable Posts: Shopping on Instagram

How-To, Instagram
How to Sell With Instagram Shoppable Posts: Shopping on Instagram Instagram has shown to be very effective in driving sales. In fact, Engaged Instagram users have an order value of $65. And as if that wasn't enough, a survey from 2015 found that 75 percent of Instagram users have taken action into buying something after being inspired by a post. In other words, if you aren't using Instagram for marketing and to drive more sales, you're missing out on a tremendous opportunity. As a marketer, you want to take advantage of all tools and features possible that can help make your life easier or help you generate better results. Instagram shoppable posts, also (unsurprisingly) called "shopping on Instagram" is such feature. Chances are,  you're already using Instagram but are e...
How to Improve Customer Relationships On Social Media That Boost Customer Retention

How to Improve Customer Relationships On Social Media That Boost Customer Retention

How-To, Social Media Marketing
How to Improve Customer Relationships On Social Media That Boost Customer Retention You probably already know the incredible results social media can drive for your business by now. With the help of social media, you can skyrocket your sales and increase your number of customers, but the truth is that social media can do so much more than drive sales. The catch, however, is that not every brand realizes this. They see every marketing source, including social media, the way they see traditional advertising. Focus on shoving as many ads as possible down your customers’ throats, and eventually, they’ll buy from you. But the world of marketing is changing, and social media is different from your traditional ways of marketing. Instead of using social media to nag on your custo...