Do you want to know how to buy app downloads? Are you just starting your marketing campaign? Or you have some keywords that you’re already ranked for, but they don’t bring you conversion?
Or maybe you want to be indexed by some new keywords? It’s high time to analyze your previous marketing plan and implement some changes to get profitable results. In this article, we’ll be glad to provide you step-by-step tips to get a basic idea of keyword promotion. After reading it you’ll get the answers to important questions that are worrying you.
Keywords in a nutshell
To cover the basics, keywords are search inputs that users can enter by searching for some product. There are various types of keywords according to their difficulty, namely short- and long-tail. The rule is simple: the shorter the keyword is, the higher the difficulty and the competition.
If you’re just starting, buy app downloads for long-tail keywords to get a firm position. For your app to be visible by specific inputs, you have to add these keywords to your title, short description, and description. Then, Google Play algorithms associate you with these inputs and display them in the search results. You can also add relevant keywords to your screenshots and incentive reviews. But don’t go over the top as it has to look natural.
If you overuse keywords or use brand names in the description, the algorithm may ban your app. After that, it may take a long time to get to the index again. As soon as you have updated the information and added keywords, there can be position losses in the first 2-3 days, don’t get disappointed – it’s a common thing.
It happens as the search algorithm recalculates your app rank, taking into account the changes that you’ve done. Ideally, you should finish all your updates before starting the promotion. Even minor optimizations like changing the developer’s name can affect your rank negatively.
Buy app downloads for convertible keywords
Here arises a question: How to pick up keywords? Let’s consider a specific example. The application for guessing songs was ranked by such keywords as guess song, guess the melody, music quiz, etc. It was in the top 10 by some of them, but there was no progress.
Thus, a manager recommended adding some extra keywords with other core and checking how it’ll influence the dynamic of growth. So, the suggested words and phrases were the following: name song, name singer, name tune. To get faster and easier results, it was also reasonable to use some less competitive keywords: name song title, name song game free, name the song game, name that tune game. Promoting less competitive keywords is more effective as it’s easier to push your app to the top. Precise keywords describe the features of your app better.
The intention of a user is clear, and there’s a strong possibility that he/she will download exactly your app. It has economic ground as well. If a competition by the keyword is high, you’ll need more incentive installs and more spending. Though, it may turn out to be useless. So, not to waste your budget and get better results, add less competitive or long-tail keywords to your campaign.
Сonducting an effective campaign
After adding some keywords to the description it was possible to start a campaign to increase the tempo of the app’s rank growth. Usually, it takes up to 14 days to get the 200th position for the first keywords. However, you can do it much faster. There are two options for you to choose: either app installs from search ads or direct (package ID) installs.
The choice turned next to the package ID installs, and it demonstrated its efficiency as the app got to the index in 5 days. Firstly, it’s advisable to buy app downloads with 10-15 installs for 5 days for the whole keyword cloud i. e. keywords with the same core. In our case, these were phrases with the core name+.
As soon as you have got the first keywords in the rank, stop the campaign, pick up these, and start the promotion with the ones that are the most convertible. However, the promotion of the most relevant search inputs will positively affect the growth of other keywords. As the position in the search results of the app is low, you can’t order an enormous amount of installs. Algorithms may find it suspicious, and there’s a danger of getting out of the index.
Therefore, buy 10-15 downloads per day and gradually increase this number after your app shows a positive dynamic of growth. If there isn’t any performance by a certain keyword, don’t try to expand the number of installs the same week as it may seem unnatural. Some words and phrases with higher scores are harder to promote and require more installs.
Thus, you have to group your keywords not only by the meaning but also by their difficulty and launch separate campaigns.
As soon as your app is indexed, you can proceed with the promotion to get better results. The main idea for you to keep in mind that keywords have to be relevant for your app i. e. they should depict its functions and features.
Only in this case, your promotion will have a long-standing result. When your app is visible thanks to incentive installs, you’re getting organic traffic. But to attract users your app has to fit the search inquiry which they enter. Making ASO for your app will also bring you more conversion. Icon, screenshots, and description are vital for your success.
In particular, an icon is a thing that catches the eye of a potential customer. So, you should address an ASO manager who can do both: optimizing your app and keyword promotion.
For that, you can address e.g. keyapp.top platform. If you have some more questions concerning how to buy app downloads feel free to contact a support manager who can provide effective tips for your particular app.