Social Media

May212017 by VELOCENo Comments

The psychology of Sharing Social Media Content (Infographic)

The Psychology of Sharing Social Media Content (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); Social media plays a big role in a lot of companies marketing strategies and it has become a part of our everyday lives so it's important that you know the psychology of social media sharing. We all share social media content for different reasons and in different ways. What are yours? This infographic shows how all of us can be characterized and categories into different categories based on how and why we share content. Whether you are social sharing personally, in business or as a powerful tool to build brand awareness, this infographic is for you. According to a study made by The New York Times, the sharing types on social media can be divided into 6...

May192017 by VELOCENo Comments

The Reasons You Need a Social Media Calendar and How to Create One ( Infographic)

Social Media

The Reasons You Need a Social Media Calendar and How to Create One ( Infographic) There are many reasons to why you need a social media calendar. It can help you dramatically improve the quality of your content and save you tons of time. Most successful social media marketers are using one so why wouldn't you? Once you have set up your social media marketing strategy and begun working with your social media, you might quickly realize that running social media the right way can be time-consuming and overwhelming. Creating and publishing great content on social media can (and is) be a lot of work so it's important that you are organized and that's exactly what a social media calendar is for. Once you've got a calendar to lean back on, you will feel much more on top of what ...

May192017 by VELOCENo Comments

56 Top Social Media Business Tools you Need to use (Infographic)

Social Media

56 Top Social Media Business Tools you Need to use (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); We all know how stressful it can be to run a business. You need to keep track of everything, plan for the future, make budgets, create strategies and so on. The list never ends... This is where tools come in handy. There is an incredible amount of social media tools out there, for your business. Some better than others, some free, some expensive, however, they have one thing in common. They are all there to help you and make your life a bit better. Something they have in common though is that they save you time and help your business reach new heights. Before I started using tools like the ones listed below, I was a bit skeptical as most people ar...

May162017 by VELOCENo Comments

4 Simple Ways to Become an Instagram Influencer

Social Media

4 Simple Ways to Become an Instagram Influencer (adsbygoogle = window.adsbygoogle || []).push({}); Social media can be used by anyone, but not everyone becomes social media influencers. It is what you do your Instagram and how you grow your page that will determine if you become influential enough. The first step of becoming an Instagram influencer is building your audience. If you don't have an audience, you're not influencing people and therefore, no brands will want to work with you. Becoming an influencer is however not only about your following. Your audience needs to be engaged and you have to stand out from the rest of the influencer noise if you want to reach any larger success as an influencer. Everyone can buy a few thousand fake followers for their Instagr...

May142017 by VELOCENo Comments

Top Most Effective Ways To Work With Social Media Influencers

Influencer Marketing, Social Media

Top Most Effective Ways To Work With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({}); Looking to reach your target audience in an efficient and targeted way? The days where display ads were efficient and had an impact on people are over. Today, if you want to succeed in the marketing world - you have to play a completely different ball game. If you want to have a successful marketing campaign, you must take help from those who have the biggest impact on your target audience. Thankfully, you have influencers. If you're completely new to influencer marketing, we'll take the short version to quickly explain it. What is influencer marketing? Influencer marketing is just what it sounds like. Marketing with the help of people with influence. It...

May112017 by VELOCENo Comments

Why Influencer Marketing Is the New King of Content (Infographic)

Influencer Marketing, Social Media

Why Influencer Marketing Is the New King of Content (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); Are you an experienced influencer marketing user or have you just recently heard about it? No matter what; as a marketer, it's important to stay updated on the ever-changing market so your business remains relevant and keeps generating extraordinary marketing campaigns with a high ROI. Unless you haven't lived under a rock for the last couple of years, you have probably come across the term "Influencer marketing". This article (and infographic) will be bringing up important statistics on the results influencer marketing is generating. In short, it will explain Why Influencer Marketing Is the New King of Content in an Infographic Conclusion Now...

May102017 by VELOCENo Comments

Will Social Media Influencer Marketing Dominate the Marketing World? (Infographic)

Business, Influencer Marketing, Social Media

Will Social Media Influencer Marketing Dominate the Marketing World? (Infographic) (adsbygoogle = window.adsbygoogle || []).push({}); 86 percent of women turn to social networks before making a purchase. 71 percent of consumers are more likely to make a purchase based on a social media reference. 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. Are you convinced yet that influencer marketing is something to count on in the future of marketing? Influencer marketing is becoming a natural part of more brands marketing strategies. This is simply because it has shown to be so effective. I let the statistics make mo...

May72017 by VELOCENo Comments

5 Things to Look for Before Working With Social Media Influencers

Influencer Marketing, Social Media

5 Things to Look for Before Working With Social Media Influencers (adsbygoogle = window.adsbygoogle || []).push({}); When you’re looking to build buzz for a product or service, working with digital influencers like popular Instagrammers can help you reach your goals. However, there are some things that you should look for and take note of before working with the influencer you've been checking out. These 5 things have a huge effect on your influencer marketing campaign's success. 5 Things to Look for Before Working With Influencers 1. Engagement A lot of marketers tend to only look at followers count when it comes to choosing influencers. This is a mistake. Influencers with a lower follower count can have a better engagement than an influencer with a larger following wh...

May72017 by VELOCENo Comments

6 Reasons You Shouldn’t Ignore Micro-Influencers

Influencer Marketing, Social Media

6 Reasons You Shouldn't Ignore Micro-Influencers (adsbygoogle = window.adsbygoogle || []).push({}); Are you looking to begin an influencer marketing campaign but don't really know where to begin? If you're like most marketers, you want to achieve the highest ROI possible, especially if you have a very limited marketing budget. Now, many people believe that with influencer marketing, the only way to generate real results is to team up with huge personalities that have a multi-million following. To be able to do this, you often need to pay large sums of money and if you want to target real celebrities, you might be looking at several hundred thousand dollars for one single marketing post on social media. This is where micro-influencers comes in. Micro influencers have ...

May72017 by VELOCE1 Comment

Top 5 Things You Didn’t Know About Influencer Marketing

Influencer Marketing, Social Media

Top 5 Things You Didn't Know About Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); As a marketer, it's important to stay updated with the changes in the market, to be able to quickly adopt new trends and stay on top of it. In this article, I'll be listing Top 5 Things You Don't Know About Influencer Marketing so you can be sure not to miss important things about influencer marketing. 1. Micro-influencers are the new influencers When influencer marketing first started to gain traction, brands were focusing on using celebrities and people with huge followings on social media to market their products. But now, a transition is slowly being made where brands are transitioning from celebrities to micro-influencers. There are many reasons to th...

May62017 by VELOCENo Comments

5 Powerful Ways to Build Your Influencer Relationships

Business, Social Media

5 Powerful Ways to Build Your Influencer Relationships (adsbygoogle = window.adsbygoogle || []).push({}); Developing powerful relationships is the key to having fruitful contacts and having more success with what you do? It is also one of the most important skills in both business and life. You should always strive towards building relationships that can impact your life or business in a powerful way. Influencers can introduce your content to thousands of people in just minutes that might have taken years for you to achieve. Influencers can also introduce you to other powerful connections who might be able to help you in your business or life. A lot of people are afraid of making the first step and most often, it is the fear of rejection that is holding them back. ...

May62017 by VELOCENo Comments

4 Problems That Exist With Influencer Marketing

Influencer Marketing, Social Media

4 Problems That Exist With Influencer Marketing (Plus 2 bonus tips) (adsbygoogle = window.adsbygoogle || []).push({}); Nothing is perfect. Even though influencer marketing has gotten some serious traction over the last couple years, there are some things that aren't as good with it. However, the pros of influencer marketing outweigh the cons and on top of that, if you are aware of the problems that exist within the influencer marketing space, you can be better prepared and avoid problems like the 6 in this article. To help you generate the best influencer marketing results you can, and avoid committing mistakes or being affected by the problems that exist with influencer marketing, I have written this article for you. Problems with Influencer Marketing 1. Businesses may ...

May62017 by VELOCENo Comments

Where To Find Micro-influencers To Partner With

Influencer Marketing, Social Media

Where To Find Micro-influencers To Partner With (adsbygoogle = window.adsbygoogle || []).push({}); An influencer with a smaller audience is usually called a micro-influencer. HelloSociety has found that “micro-influencers", or accounts with 30,000 or fewer followers, are more beneficial for marketers to work with. The reason to this is when large influencers are endorsing a product, fewer people tend to trust that they genuinely like and use the product they're promoting. Maybe this has something to do with the fact that people are getting aware of how much large influencers actually make for one marketing post. Just recently, Kendall Jenner was reported making $250,000 for a single post on Instagram. Wow. Where to Find Micro-Influencers Now to the main question. If y...

May62017 by VELOCENo Comments

Why Influencer Marketing is an Opportunity You Can’t Afford to Ignore

Influencer Marketing, Social Media

Why Influencer Marketing is an Opportunity You Can't Afford to Ignore (adsbygoogle = window.adsbygoogle || []).push({}); Before we go into more detail, I thought I'd share some influencer marketing statistics to show how powerful it really is for brands. Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. (TapInfluence study with Nielsen Catalina Solutions, 2016) 49% of people say they rely on recommendations from influencers when making purchase decisions. (Twitter and Annalect, 2016) 40% of people say they’ve purchased an item online after seeing it used by an influencer on Instagram After reading these facts, it is not hard to understand why many brands are increasing their influencer marketing budgets. (Phot...

May52017 by VELOCENo Comments

Reasons you Should Answer Every Complaint you Receive on Social Media

Social Media, Social Media Marketing

Reasons you Should Answer Every Complaint you Receive on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Handling criticism and complaints is difficult. All too often, we see companies that have gotten the whole customer support thing all wrong when it comes to handling with complaints. Either they aren't answering at all and just ignoring the fact that they have an unsatisfied customer. Or they are going into defense mode, making them look bad. It's more important than ever to respond to customer complaints on social media than on email and other platforms where the customer can get a hold of you. This is because when customers complain, they often put the complaint in the comment section of your published content, leaving it out for the whole wor...

May52017 by VELOCENo Comments

4 Social Media Mistakes That you Might be Doing

Social Media

Social Media Mistakes That you Might be Doing (adsbygoogle = window.adsbygoogle || []).push({}); The popularity of social media is increasing every day. Everyone wants to jump onto the bandwagon and as a business, you want to build a strong social media presence. There is one main reason to this and that is because that's where the audience is! There is however some things that you should avoid doing on social media, no matter if you are running a business account or a personal account. Everyone makes mistakes even your most experienced social media manager, that is why, in this article, we'll be writing about Social Media Mistakes That you Might be Doing so you can avoid doing them into future and improve your social media game. 1. Not posting consistently If you a...

May42017 by VELOCENo Comments

3 Creative Ways to Use Live Video for Business

Business, Social Media

3 Creative Ways to Use Live Video for Business (adsbygoogle = window.adsbygoogle || []).push({}); In the last couple of years, new ways of streaming live video have been popping up and Periscope, Instagram Live Video and Facebook Live video are just some of them. Social media is an ever-changing platform and it's important to stay updated to stay relevant, get good marketing results and create valuable connections. Live video is a perfect example to a trend that has grown popularity over the years and if you aren't already using it, begin today! Digital video advertising spending grew 46 per cent to $7.7bn in the US last year, according to eMarketer, the research group, which forecasts the market will hit $13.4bn in 2018. Video and live video is a prominently used fe...

May32017 by VELOCENo Comments

How to Laser Target Your Marketing by Partnering with the Right Influencers

How-To, Influencer Marketing, Social Media

How to Laser Target Your Marketing by Partnering with the Right Influencers (adsbygoogle = window.adsbygoogle || []).push({}); Which social media influencer you decide to work with plays a HUGE part in how your social media marketing campaign performs. Because it is the social media influencer that is going to work as an extended arm for your brand to mediate your products to the customers, it is important that you choose influencers that are right for YOUR brand. It’s understandable that brands can commit mistakes when picking influencers because it’s not an easy challenge. For example: brands can partner up with influencers that normally post fashion and ask them to market their protein powder. If you know the importance of making your marketing campaigns targeted ...

May32017 by VELOCENo Comments

6 Essential Tips to Help you Kick-start Your Social Media Marketing

Social Media, Social Media Marketing

6 Essential Tips to Help you Kick-start Your Social Media Marketing (adsbygoogle = window.adsbygoogle || []).push({}); If you are new to social media, it's important that you kick-start your presence in the right way so you get the best results possible in the long run. If you are completely new to social media marketing, the chances are probably that you don't know much about it. In this article, I'll be breaking down the most essential things you need to know to kick-start your social media marketing. I will also supply you with some helpful tools that can help you make your social media presence more successful. Let's get started. 1. Create a comprehensive profile This is important no matter what social media platform you choose to use because the same principle goes...

Apr282017 by VELOCENo Comments

How to Spend Your Social Media Marketing Budget to Generate Results

Social Media, Social Media Marketing

How to Spend Your Social Media Marketing Budget to Generate Results (adsbygoogle = window.adsbygoogle || []).push({}); Social media marketing is a new thing for many marketers to take into consideration when planning the marketing budget. Knowing how to spend the marketing budget can be quite difficult if you are new to it. Also, on social media, there are many ways to spend it so deciding which of the many ways to use can be difficult. In this article, I'll be breaking down the most popular places where marketers are spending their budgets on social media. 1. Influencers The use of influencer marketing has grown rapidly in popularity over the last couple of years. As you can understand from the name, influencer marketing is a form of marketing that is all about ...

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