Social Media

Life may be full of surprises, but it should come as no surprise that social media requires the most effective scheduling to maximize your reach and engagement. Indeed, the only surprise from a marketing perspective should be the look of surprise and delight on your audience’s faces when viewing your amazing social media posts delivered right on cue.  Yes- social media success is all about creating those ‘wow’ moments for your audience - and so proper scheduling is what delivers the message... at just the right time. Indeed, proper social media content scheduling - especially video- is the most cost-effective and powerful way to market your business. Some may say it takes too much time or effort, but we’ll show you why by using some cutting edge platforms, that’s just not the case. ...

In order to increase sales with social media quickly, there are some steps that you should take. Surely, they may be time consuming and pricey, but if you use them correctly, your sales can boost in no time. Good planning and right social community managing techniques are all that it takes. Get to know your audience and potential customers Increase sales with social media start with creating compelling and successful social media campaigns. In order to do that, the key lies in understanding your target audience and what platform are they using. There's no need to branch and use your resources on the channels that your potential buyers don't visit on a regular basis. Instead, focus your energy on the platforms that your target demographic prefer.  When you want to increase your ...

Key social media statistics that prove its effectiveness It’s no longer a secret that social media is an extremely effective marketing tool. When social media was a relatively new phenomenon, a lot of people said that it was only a fad that would soon pass. And not a lot of people could ever have imagined that the world’s largest corporates would leverage it in their marketing strategy. What’s more, not a lot of people could have ever thought that social media could help drive sales for millions of dollars. Statistics are really helpful for identifying how effective or ineffective a marketing tactic is. By looking at statistics about social media, you can get a better understanding of the true power of social media. Most marketers stare themselves blind of statistics, and that’s grea...

The first thing you should understand is that if you don’t know how to do SEO or social media marketing right now, you can’t sell it as a service unless you find someone who does know how to do it, to outsource to. SEO is the most complicated tangled web of algorithms that you have to learn, and once you learn them, they completely change with the latest updates. It’s also relatively simple, they are just trying to find the most relevant, highest quality and most trusted results to show. These are pages written well, in good English, on a site that has some authority, which means there are authority pages pointing at it, making good backlinks. The fastest way to make an authority page is to write on someone else’s site like Ezine or HubPages for articles, or on Facebook or ...

With approximately 2.5 billion people using social media worldwide, many businesses today understand that being present on these types of platforms can take their companies to higher levels. However, the one area where some struggle is how to build their following in a way that builds their business. That said, Russell Ruffino is probably one of the most successful people in this area. As founder and CEO of Clients on Demand, Ruffino has used social media to help take his own company to earnings of more than $20 million per year, with a goal to increase this number to $100 million in annual earnings.  Now he helps his clients achieve top-dollar results using social media as well. How? It All Starts with Empathy In an interview published by Entrepreneur, Ruffino shares his socia...

How to spy on your competitors on social media, and reverse-engineer their strategy You’ve been using social media for a while, but you’re not generating the results you are hoping for. You go to your competitor on social media only to see that they are dominating. They have more followers than you, they have a much more engaged audience, and people seem to genuinely care about them. But what is it that they do that you don’t? Social media has time and time over proven itself able to help brands achieve tremendous marketing results, but the truth is, unless you have a clear strategy, you won’t reach any of them. But if your competitor is, you should be able to, right? If your competitors are succeeding on social media, you obviously want to reverse-engineer their strategy...

42% of the global population is using social media.  An even more dramatic stat says that the average person spends approximately 5 years of their life on Facebook, Twitter, Instagram, and other channels, which means that brands can use this social media addiction to their advantage.  People have become extremely skillful when it comes to avoiding and blocking traditional ads and commercials. Social media platforms have given brands a new, powerful way of reaching their target audiences, raising awareness and recognition, as well as interacting with their customers.  But, there are numerous social media channels and if you don’t want to spread yourself too thin and waste your resources on the ones that won’t contribute to the growth of your business, it’s important to make a smart...

Looking to humanize your brand with social media? Today, the discussion to ”humanize your brand” has become more and more common. Back in the days, the topic of humanizing brands was essentially never discussed, but now, it is becoming increasingly important to brands as they start to realize just how effective of a marketing tactic it really is.  The distance between brands and customers were big, and the relationships between customers and businesses weren’t very strong. But now, the relationships that certain brands have with their customers today was almost unthinkable back in the days. Furthermore, brands were also terrified of being open, transparent, and admitting any mistakes in the fear of it damaging them and their reputation. Until.. businesses realized that it a...

Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the most relevant people to you, especially in your marketing is your target audience. These are the individuals who are customers of you and carry characteristics which the people who buy from you do. As such, this means that they’ll be far more likely to buy from you than anyone else, since they have experienced the pain point your brand is solving, and they are aware that a problem exists. You’ve probably seen the impressive social media marketing statistics which proves the im...

Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach out to their audience, and interact with them. You can almost think of social media as a Swiss army knife for marketers. It’s a universal marketing tool which can be used in so many different ways to help marketers generate results within a whole array of marketing areas. Despite this, for the vast majority of brands and marketers that are leveraging social media, only a few of the tools in the knife are being used. The rest are being neglected and forgotten. What do I mean by...

You’re probably doing way too little marketing research. Don’t worry, though, your competitors probably are too. But that’s no reason to kick your feet on the table and celebrate a victory. Instead, you want to do marketing research so you can kick your feet up on a pile of cash instead. No. But really. Marketing research is a crucial part of all successful businesses. And frankly, one of the reasons that not all business aren’t successful is just that. Doing marketing research back in the days was a lengthy and demanding task. The process was ineffective, and it cost a lot of money. On the flip side, things have changed, and now, we have social media. It’s no secret that social media can drive amazing marketing results, help you build customer relationships, and so on, b...

Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard before. If you buy soda by default, you’ll probably also land on the world’s most powerful soda brand: Coca-Cola. This goes to show the power of marketing, but more specifically, the power of branding. Whether you know it or not, a lot of your purchase decisions are driven by branding, it feels a little scary when you think about it since it can feel like we’re actually not in control when we buy something. And as humans, we want to feel like we’re in full control, not brainwashed by ...

When you speak to your customers as a brand, you speak in a particular voice and tone - whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or not. But in your mind, you probably have an idea of how you want to be perceived by your audience. But is your social media brand voice reflecting that? Whether you have multiple people managing your social media or do it all by yourself, chances are, you aren’t using a brand voice consistently. Just like your logo and your name, your brand voice is an important part of your branding strategy and has a huge impact on whether or not your audience will remember and resonate with you. And maybe most importantly,...

If you’re working with SEO, you’re probably already aware of how important backlinks are for rankings. Today, backlinks are one of the most crucial and impactful search engine ranking criteria, and if you don’t continuously add backlinks from other sites to your collection, you will struggle to grow your rankings. But while acquiring backlinks is extremely important for ranking well on search engines, it’s also more difficult than ever to acquire them. Right now, everyone is working with email outreach and leveraging things like the broken link method and infographics in the hopes of getting backlinks, but since so many people are using these methods, it is now more competitive and more difficult than ever to gain effective results with these strategies. For continued traffic to y...

If you follow the world of internet marketing – or even marketing in general – you know that influencers have become a popular trend. Basically, brands use people with influence in a given space to directly communicate with their target audience. This is a great model, but it is only successful when deployed correctly. Let’s take a look at four steps which can help the influencer brand relationship become mutually beneficial. #1 – Be Authentic This relationship is not going to be successful if it is fabricated. It needs to be authentic in the sense that the influencer needs to truly believe in the product or service being promoted. Ideally, the influencer will have been a user of the brand’s products prior to even having a professional relationship, although that isn’t always going to be...