In order to increase sales with social media quickly, there are some steps that you should take. Surely, they may be time consuming and pricey, but if you use them correctly, your sales can boost in no time. Good planning and right social community managing techniques are all that it takes.
Get to know your audience and potential customers
Increase sales with social media start with creating compelling and successful social media campaigns. In order to do that, the key lies in understanding your target audience and what platform are they using.
There’s no need to branch and use your resources on the channels that your potential buyers don’t visit on a regular basis. Instead, focus your energy on the platforms that your target demographic prefer.
When you want to increase your sales via media channels, use the channels that make sense for your brand.
When you are contemplating how to choose the right social media platform, think about them message that you are sharing and the profile of people that you’re addressing it to.
If your customers are over 55 years old, the chances are slim that they will hang out on the TikTok or Snapchat which are trendy amongst very young people.
Even when it comes to big brands with big marketing departments and a lot of resources, spreading to all social networks is pointless. You can have a big audience when all the channels combine, but they will be spread out on all the platforms. You will have to double your efforts, and your sales will still be the same.
Smaller is sometimes better, especially when it comes to a smaller business. Try to conquer one medium first, and then branch out to other platforms that you think that you can find potential customers at.
Increase sales with social media through paid ads
Of course, the organic reach of your social media account is always the goal. However, it’s the hardly reachable and unsustainable one. While you can increase organic reach on Facebook , you will reach much bigger target demographic if you use paid ads.
The online networks are always changing the rules that have a great impact on the organic reach of potential customers. They all want the piece of that cake. The premise is clear – if you’re using their platform, they should benefit from it.
In order to increase the visibility of your content, the chances are that you will have to pay for that.
Which isn’t such a bad thing, since it can really help you to increase your sales.
Social media platforms have amazing advertising capabilities. Extensive targeting tools that Facebook is providing make it easy to create and launch successful campaigns. Tools that make it one of the most attractive platforms for business advertising.
While it seems like it’s a dying network that nobody is visiting, numerous reports say otherwise. You maybe find Facebook boring, but millions of people don’t. Some of them are the potential buyers that you can reach via this platform.
Just ask yourself, why all the successful brands have Facebook account if it’s an outdated medium? Take for example the Master Moving Guide, one of the leading moving companies in all the USA. A company so famous that doesn’t even have to be on any social network since their reputation precedes them. Still, they have the Facebook page. Isn’t that telling you enough?
Bottom line – don’t give the upper hand to the newest social networks. Facebook is the giant for reason, and it’s here to stay.
Learn on your mistakes
Noticing where you did wrong the last time, and learning how to mend it in future is the healthy business strategy. The same is applicable to your social media campaigns.
Take a closer look at media analytics and insights. Figure out what’s working and where you should change your approach. Small changes can make your campaigns more successful.
Your past performance will give you valuable information on how to create future media engagement, targeting and which goals to set.
Along with learning from past posts, you can increase sales with social media by trying new things. Sure, that can lead to potential failure, but don’t be afraid of that. Any time you “fail”, you will learn what doesn’t work and you can use that to modify your campaign.
Take advantage of the social influencers
It is very hard to build sustainable organic reach and attract the target audience. That is why many businesses turn to the help of social media influencers to increase sales. It is really surprising what will people buy when they see that their favorite Instagram start is advertising it.
Of course, you have to know that fame of the influencer and the numbers of followers on its account are dictating the price of advertising. The price that even has 4-6 figures.
Still, even the rising influencer can bring you massive sale increase. As long as you know how to find influencer that is related to your niche and industry.
For example, if you’re in the moving business and want to promote your services, you will target the group of people that can benefit from that.
When people want to compare estimates before moving it is more likely that they will visit pages that relate to that. It really doesn’t make sense to hire the influencer which page is all about the food to promote your moving company.
On the other hand, an influencer that is dealing with DIY house projects or has made its name in the traveling industry is the sensible choice for reaching your target audience.
What NOT TO DO with you social media business account
Following these rules doesn’t mean things if you do things that will annoy your audience. Knowing the “don’ts” of social media managing will help to increase sales and build confidence in your brand.
- Ignoring queries – The biggest mistake that a brand can make. Every customer needs to feel special and important. Not replying to comments, messages and queries will make the customer feel like your brand isn’t serious enough. Not to mention that responding, when someone is writing you, is common courtesy. In business, that can be the breaking point between gaining and losing a potential customer.
- Trying to be funny – Humor is the best way to make people relax, but not so effective selling point. Especially if you’re trying too hard and go overboard in an attempt to be funny. This can cause a negative impact on the target consumers.
- Auto-response/overly professional interaction – Interacting without a personality is never a good way to convince someone to buy what you’re selling. The overly professional tone seems like an auto-response and nobody like to interact with the algorithm. While this option is very convenient, it’s not a good way to increase sales with social media.