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How to Create a Personalized Social Media Hashtag And Why You Should With the increased popularity of social media, hashtags have started to make their way into marketers' ads and marketing strategies. Today, hashtags are so much more than a button you can find on your phone. They are a vital part of customer engagement on social media. Today, business create a hashtag to help customers have a better experience, get more information, give their customers a feeling of fellowship and like they're a part of the brand. Whether the hashtag is a branded term, your slogan, or a call to action, they help make people engaged. Hashtags let people join the discussion that circulates around a brand and engage with it. And it works! The evolution of hashtags upon to this day is very clea...

5 Deadly Social Media Mistakes You Might Be Doing (adsbygoogle = window.adsbygoogle || []).push({}); Even for the most experienced marketer, social media is a tough nut. Content strategy, posting schedule, engaging, being active, and so on... There's no shortage of things to do - that's for sure. If you want to generate great social media results, you have plenty to think about, so not surprisingly, you are probably going to commit some social media mistakes during your journey. But how many, and are you already doing them? In order to realize any mistakes, you might be doing right now, and prevent you from committing future social media mistakes, I've compiled a list of 5 Deadly Social Media Mistakes You Might Be Doing. 5 Deadly Social Media Mistakes You Might Be...

What is Social Media Engagement And Why You Should Care (adsbygoogle = window.adsbygoogle || []).push({}); For a long period of time, the main focus of many businesses has been to grow as many followers as possible. The belief has been that the more followers you have, the greater results you've achieved. Right? Well, not quite. While followers are good because it keeps your audience updated with new content you share - like an email newsletter, it's far from everything. However. With a low social media engagement, and a social strategy that doesn't include a plan on how you're going to work for better engagement, putting efforts into social media is like sending newsletters and nobody opens them. Having a high social engagement is far more important than havi...