To optimize your marketing process and ensure it is as effective as it can be, take these small steps in revisiting your procedures. After a while, marketing becomes a well-oiled machine. You have your strategy in place, you get comfortable with your tasks and your processes seem to run themselves. However, settling too far into autopilot […]
The way businesses are doing their marketing is rapidly changing. Generally speaking, it is often the large corporates which are using the more traditional ways of marketing today, also known as display advertising, which mainly includes Television, billboards, magazines and even radio. There are many reasons for this. One reason is that that is “how […]
In this millennia, an estimated 51% of people have access or at least have used the internet. While roughly 61% of humans globally own or use mobile phones. Some might consider this era as the “digital age” because the number of digital devices with the ways of accessing it has significantly increased. During the 90’s […]
The Ultimate Guide To Crafting The Perfect Social Media Strategy Having a clear and detailed social media strategy is vital for social mediasuccesss. Before you begin with your social media and social media marketing efforts, you want to make sure you have a map that guides you. Because that’s exactly what a social media strategy […]
Influencer marketing has almost appeared like a star on the sky at the speed of light. In just a few years, it went from something that most people didn’t even know about, to playing an important role in their marketing strategy. Marketing with the help of social media influencers is getting more and more popular […]
How to spy on your competitors on social media, and reverse-engineer their strategy You’ve been using social media for a while, but you’re not generating the results you are hoping for. You go to your competitor on social media only to see that they are dominating. They have more followers than you, they have a […]
Influencer marketing has exploded in popularity over the years. Of course, this is because it truly works – if executed correctly. There’s a reason why companies are spending less money on traditional marketing channels such as television, radio, and newspapers, and this is because the way we consume content, and the places we spend time […]
When choosing influencers to partner with, it’s important that you examine their accounts very carefully. Many marketers make the deadly mistake to only look at the follower count that the influencers has and then think that is the total amount of people they will reach. This is of course not the reality. Due to social […]
Att ha en tydlig och detaljerad social media strategi är avgörande för framgång. Innan du börjar med dina sociala medier och sociala medier marknadsföringsinsatser, vill du se till att du har en karta som guidar dig. För det är precis vad en social media strategi är: En karta som berättar exakt var du ska gå, […]
Influencer marketing is a relatively new form of marketing. On the other hand, it’s a relatively old form of marketing. Sounds strange, right? Well, let me explain. Influence (marketing) has existed essentially as long as humans have existed. You may recognize yourself in this since you’re influenced by what other people say and do, consciously, […]
Have you run influencer marketing campaigns but just cannot get any traction? You’ve probably read all the influencer marketing statistics of just how effective influencer marketing really is, but your results aren’t anywhere near that. But there’s a caveat to all the influencer marketing statistics, like with everything. The catch is that while influencer marketing […]
How often do you hear the word “influencer”? We hear the word influencer being thrown around more than ever, and that is because social media is playing a more important role in our lives than ever, and because the popularity of influencer marketing has grown immensely accordingly. Sometimes, it can feel like everyone is an […]
Sociala medier har visats sig vara ett väldigt effektivt marknadsföringsredskap som kan hjälpa dig att uppnå många olika typer av marknadsföringsmål. Men enbart om du lär dig hur du ska använda det på rätt sätt. Genom att använda sociala medier med en stark strategi som grund kan du generera massor av resultat i en rad […]
The Most Important Influencer Marketing Statistics to Know (Infographic) Influencer marketing is one of the (if not The) fastest growing marketing sources out there. Its popularity has increased dramatically over the years and more brands have incorporated this marketing tactic into their marketing strategy. There is no question that it has grown in popularity as […]
The digital world has greatly influenced the way we market today, for this reason, we should keep track of the trends that are set to blow up in the coming year. Here is a heads up on what to look out for in 2019. It is no guarantee that all these will make a huge […]
Struggling to reach your target audience on social media? As a business, reaching your target audience is crucial for success. As a marketer, it’s simply not enough to use fancy tools and clever strategies to reach a bunch of people if none of those people are part of your targeted audience. As a brand, the […]
Social media has time and time over shown itself able to generate incredible marketing results for brands. Many new companies have been built on the back of Instagram and are now worth millions of dollars, and at the same time, it allows some of the world’s largest brands such as Coca-Cola and Nike to reach […]
Have you ever walked into a store and walked past the soda aisle, too tired to think about what type of drink you want to have? As such, your hands probably landed on one of the brands you could recognize, among the countless and countless of other cans and bottles with names you’ve never heard […]
Shopify is one of the more preferred ecommerce platforms, it has great features and readily integrates with third party apps that help you maximize and optimize your ecommerce business. Shopify currently has more than 600,000 users spread across 175 countries, it enjoys wide appeal and adoption. Whereas Shopify isn’t 100% flawless, it has nearly everything […]
When you speak to your customers as a brand, you speak in a particular voice and tone – whether you know it or not. Just like you speak to your peers in a special voice and tone, when you speak to your customers through social media, you do the same. Whether you know it or […]
