How To Take Your Business Facebook Page To Another Level
Although some of the younger demographics are passing up Facebook in favor of social media platforms like Instagram and Snapchat, Facebook still dominates the market.
With 1.09 billion people logging in daily (a 16% increase year-over-year), it’s still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.
If you want your business content to reach consumers, having a presence on Facebook is a given. But to make the most of your Facebook page to attract and engage visitors, drive them to your website, and convert them into leads (and, eventually, customers) you need to optimize your Facebook presence.
We know that learning all the nuances of various social networks can be tricky and time-consuming, especially considering how frequently they add, remove, and modify features.
I’ve put together a series of tips and advice for your business on Facebook.
In this article, you can read about How To Take Your Business Facebook Page To Another Level.
1. Create a business Page, not a personal profile.
First things first: You need to create a business Page and not a personal profile, to represent your brand. Pages look similar to personal profiles, but they include unique tools for businesses, brands, and organizations. Your fans can Like your Page to see updates from you in their News Feeds, which is something they can’t do for personal profiles.
How To Take Your Business Facebook Page To Another Level:
2. Claim your Page’s vanity URL.
Once you’ve created your business Page, it’ll get a randomly assigned number and URL, like facebook.com/pages/yourbusiness/123456789. To make your Page more shareable and easier to find, you’ll want to create a recognizable vanity URL.
3. Add a great cover photo.
Facebook’s page design lets you feature an 851 x 315-pixel cover photo at the top of your business Page. you’ll want to optimize that cover photo to capture the attention of new visitors, encourage them to explore, learn more, and provide an effective mobile experience, all of this while ensuring you’re following Facebook’s Page Guidelines.
4. Add a recognizable profile picture.
Pick a profile picture that will be easy for visitors to recognize – like your company logo, or a headshot of yourself if you’re a solopreneur or consultant. Being recognizable is important for getting found and Liked, especially in Facebook Search. Your profile image is pictured at the top of your Facebook Page and is also the thumbnail image that gets displayed next to all your Facebook Page updates, so choose wisely.
When choosing a photo, keep in mind that Facebook requires your profile picture dimensions to be 180 pixels by 180 pixels (even though the image will display as 160 pixels by 160 pixels on desktop computers).
5. Optimize your About section, especially the preview.
Your About section is one of the first places people will look when they arrive on your Page. A preview of it is located on the left-hand side of your page beneath your profile picture, and people can also navigate to the full section by clicking on the About tab at the top of your page.
Be sure to optimize the preview section on the left side of your page with a brief yet descriptive copy to give visitors a sense of what your Page and your business is about before they decide to Like you. This copy will get pulled from the Short Description you provide within your full About tab.
6. Earn the Very responsive to messages badge.
If you respond quickly to most users who send you messages on Facebook, then you can earn what Facebook calls a Very responsive to messages badge. you’ll earn a Very responsive to messages badge below your Pages cover photo if you have a response rate of 90% and a response time of 15 minutes over the last seven days.
If you’re responsive to messages but haven’t quite earned the badge, Facebook will still show off how responsive you are to visitors.
If you’re not very responsive to messages, nothing will appear. So, while it’s not the end of the world if you don´t respond, having that badge lets users know your business is listening and cares about their needs. This is a very helpful function on How To Take Your Business Facebook Page To Another Level.
By the way, there’s a lot you can do with Facebook’s “Messages” tool for businesses. We recommend you explore and make the most out of Facebook as a communication and support tool.
The Milestones feature lets you highlight some of your business biggest accomplishments, like award wins, product releases, major events, or other accolades. Recent milestones will be posted to your Timeline, and users will be able to find them later under your About tab.
To add milestones, click on the timeline section of your Page, and click the Offer, Event + option in the page update composer near the top of your page.
This was just some of the basic things you should do in your business, I really hope you find them useful.
What other things should business owners do on Facebook?
A few other advice to think about:
Reviews – this is really important – get as many as these as you can and focus on a five-star rating
Invite friends and colleagues and let them know you are there
Follow pages that are relevant to your business and encourage them to share content and vice versa when possible to grow your page followers
Aim for a 100% response rate and if need be put an autoresponder on your private message service on FB
Edit your CTA button – whether you want call now or whatever make sure this is set up
Ensure you have a street address, phone and website info and if you have opening hours to make sure this is set up
Thank you for reading “How To Take Your Business Facebook Page To Another Level”. If you have any further questions, don´t hesitate to ask them in the comment section below.