Why Am I Being Unfollowed On Social Media?
The results are out, Social Sprout has released some results from a survey of more than 1000 Facebook, Instagram and Twitter users that found out what annoys them about brands and what behavior makes them unfollow.
If nothing else, it’s an important thing to be aware of for anyone in the social media space.
This article will take up the most common reasons people are unfollowing social media accounts. This can help you get a better understanding of what you should and shouldn’t do in order to avoid getting unfollows.
Heres the take away from the survey:
ANNOYING ACTIONS BRANDS TAKE ON SOCIAL MEDIA
Posting too many promotions – 57%
-Using slang and jargon – 38.4%
– Not having any personality on their accounts – 34.7%
– Trying to be funny when they are not – 32.3%
– Not replying to a message – 24.7%
ACTIONS THAT MAKE PEOPLE UNFOLLOW A BRAND ON SOCIAL MEDIA (Why people are unfollowing)
- Too many promotional messages – 46%
- Information not relevant – 41.4%
- They Tweet too much – 34.9%
- Use of slang/jargon that doesn’t fit the brand – 29.9%
- Too quiet – 17.9%
- They don’t reply to my comments or messages – 15.3%
MOST ANNOYING INDUSTRIES ON SOCIAL MEDIA
- Government – 12.8%
- Banking / Finance – 11.3%
- Marketing / Advertising – 10.5%
- Real Estate – 10.4%
- Automotive – 8.9%
- Education – 6.7%
- Retail – 6.5%
- Healthcare – 5.7%
- Consumer Goods – 5.6%
- Media / Entertainment – 5.5%
The most noteworthy stat is the table on Number of Times people need to see something on social media before a purchase which states 60.7% of people like to see it 2 to 4 times. This just shows how important social media marketing is in today’s society and what kind of power it has.
An interesting set of stats and something to keep in mind, particularly annoying actions making people unfollow a brand as a result. Interestingly being too quiet is a big issue which could be surprising for some.
If you care about your content strategy, it’s well worth checking this out and keeping it in mind. Of course, it’s only a small snap shot of people, but it’s well worth being aware of it.
Finally, these were some of the reasons and answers to the question “Why Am I Being Unfollowed On Social Media”. If you have any further questions, don’t hesitate to ask them below!
Source: SproutSocial
