What to Post on Social Media When You’re out of Ideas
Every social media manager has probably been here once. You want, need or should post on social media but you have absolutely no content and no ideas.
The fact that there are a lot of things you need to think about when sharing social media content doesn’t exactly make it easier either.
What resonates well with your followers?
What do they like?
A very important part of social media success is making your content interesting and appealing, but if you have run out of ideas on what to post, you’re basically on square one.
That’s why, we’ll give you some helpful tips, so you can learn What to Post on Social Media When You’re out of Ideas.
Ask engaging questions
Another important part of building your social media is engaging with your audience. In some of my previous articles, I’ve expressed the importance of engaging with your audience, and that does of course also include the content you share. Not only via private messages.
Ask questions that your audience cares about, and make it very clear what question you are asking. Also, if you’re asking your audience a question in a post, never include more than one question because that might confuse your audience, leading to you not getting a response at all instead of two (or more) depending on how many questions you ask.
Make the questions very niche-specific. For example, if you are a supplement brand selling gym equipment, instead of asking “what will you do this Christmas?”, instead, ask “What muscles will you be going to the gym this Christmas?”.
Acknowledge holidays and various important dates
This does not only need to include holidays that are relevant to your brand. If you can recognize the holiday in a smooth way, you’ll have great success. However, if it all looks very staged, the holiday might not be very relevant to you, your brand, nor your audience.
Therefore, it’s important to only pick the most important happenings, or more specifically – pick the holidays that are most relevant to your niche and audience.
If you start recognizing holidays that has nothing to do with your brand, people will get confused, and in worst case unfollow you.
However, acknowledging big events and holidays is something that any brand can do, without having a clear connection to it. That’s because the audience still will recognize the holiday, and in some cases expect you to show your support of it.
It is difficult to keep track on all events because there are around 1 per week, sometimes more than that.
However, with this “hashtag event calendar”, you can stay on top of the latest happenings:
An even that often get a lot of attention by brands is pride day. Pride is a day that can be celebrated by any brand, and that’s exactly what is.
Puma particularly designed a shoe for pride:
…Adidas as well:
Hop on trending topics
Trending topics may or may not be the same as the holidays. However, usually, the trending topics are something completely different from the holidays. But still, recognizing and hopping on trending topics can help you gain a ton of exposure, helping you grow more rapidly.
Finding trending topics can sometimes be a challenge because it’s difficult to find the trends on time and then implement them into your content strategy. The sooner you can hop on a trend, the more traction you can get from it because it won’t be as saturated yet.
A website where you can see the top trending hashtags with live updates is Hashtagify.me. Visit the website a few times a week to see if there are any trends going on that you might be able to hop on with your social media content strategy.
Share user-generated content
Sharing content that has been created by your customers has a lot of benefits.
First off, by sharing content that your customers have sent in, you show them that you care about them and appreciate them for both purchasing from you and then taking the time to photograph it and send it to you.
Secondly, by showing the rest of your audience that you share some of the content being sent in from your audience, more people will do it.
The great thing here is that not all people will send the content directly to you. Some people will also upload the post onto their own page and tag you in the post. And with the fact that 92% of people trust peer recommendations, this is a great exposure source for your brand, even if they don’t have a lot of followers.
And the last thing – you get access to a ton of content.
If you do this method correctly, it is the only tip you’ll need when you’re out of content ideas, because you’ll have more content that you can post.
In the beginning of this article, we had “ask questions”. However, you shouldn’t only ask questions but also answer them.
If you notice that you’re getting the same type of question over and over, why not make a post to give an answer to all the people who might be wondering the same thing?
If you’re a bit creative, you can come up with things like “Answer Thursdays”, where you give answers to one common question each Thursday.
This is also a great way to get your audience engaged. If people know you’re going to respond to a question on a particular day, they will ask a lot of questions before that.
Another idea is to arrange a Q&A (Questions and answers) some day before the day you respond to the questions, and let your audience ask some questions.
You don’t only need to repost your customer’s content. You can also repost content that you think resonates well with your brand and that you think your audiences might like.
Reposting and interacting with other people’s content can go a long way while filling out the gaps between your own content.
When reposting, just make sure that you are giving the original photographer credit in the caption because otherwise, you might be subject to copyright infringement.