How To Get Customers Engaged on Social Media
Social media engagement is a very broad term given the many social media platforms available. Something like Pinterest and Instagram is likely to have much less engagement or conversation than a platform like Facebook or Twitter. When it comes to actual engagement, this is one of the things that makes Facebook so special. For the most part, Twitter is a one-way conversation with very little extended “back and forth”. In this article however, we´re discussing and teaching you How To Get Customers Engaged on Social Media.
To accomplish legitimate engagement, you have to focus on providing value. Whatever your business or purpose may be, your continue like focus has to be providing value.
You can provide value through entertainment, information, education, or some other creative way no one is doing currently.
Most underused potential with Facebook:
Too many start-ups and young businesses ignore the best tool that Facebook provides and that is engagement through your personal page and sphere.
Especially if you are just beginning Trying to get people to ‘like’ your page is a strenuous task, and even when they do the engagement is small.
This is due to the fact that Facebook doesn’t show your business page’s posts as regularly as it does with your personal post, and also because people want to engage with people as opposed to a faceless brand.
Business Specific Strategies
A lot of your social strategy will be determined by what you are trying to promote specifically, and what your goals are.
For example: Increased sales vs. Page likes vs. Comments and Shares.
In any case, there are a few standard guidelines you should follow
- Posting and sharing consistently
- Engaging with EVERYONE that likes, comments or shares
- Utilizing your personal sphere on your personal page, but NEVER selling.
- “Reminding” your sphere what you do, not selling. (I call this the 10-1 rule with 10 non business related posts per one business related post.
- Sharing FROM your business page to your personal page
- Provide valuable content. Literally before you post anything ask yourself “Will this bring a person closer to buying from me (or whatever your end goal is)
- Comment, share and like other people’s posts and pages. But be genuine.
I urge people to treat Facebook like a cocktail party. No one at a party likes to be sold to, they just want to have a good time with good conversation. There is always that one person that shows up to a party that people don’t want to see for whatever reason. They avoid eye contact and hope they don’t bump into them.
Well on Facebook those people can just unfriend or unfollow you. Because of this you have to be very careful about the types of promotions you are doing on Facebook.
Do not annoy your followers.
- Don’t post every hour! I try to post 2-5 times a day and my engagement is steadily increasing.
- Try to avoid posting captions with caps (LIKE THIS!) It is very annoying.
- There is a difference between asking and begging your followers, do not beg them to do things for you. (Altough, you want to have CTA in your captions/photos).
- Avoid using too many hashtags when you upload a picture to Instagram in the caption, keep them short and relevant. Or if you want to use the maximum 30 hashtags, put them in the comment section directly after you´ve posted something.
- Posting low quality images on Instagram is a huge no-no. You don’t have to be a professional photographer, but try to make your images look interesting and appealing. That is going to help you in the long run.
Hopefully you have found this article on How To Get Customers Engaged on Social Media useful and if you did-feel free to share it with your friends. If you have any further questions- don´t hesitate to ask them below!