How-To

How to Make Your Customers more Loyal (And Engagement on Social Media More Exciting) Social media is one of the best ways to build relationships with your audience. It allows you to approach them on a personal level and have genuine one-on-one conversations. As a brand, building relationships with your audience is the single most important thing if you want to drive sales. Why? Because relationships build trust and trust drive sales. If your audience doesn't trust you, they won't buy from you. Social media is the ultimate customer interaction tool for many reasons, and one of them is that you can extract information from their profiles in order to provide them a better service and make it look like you know them better. Thus making them feel safe in your hands, and feel l...

How to Make your Boring Brand Fun And Engaging on Social Media Being fun as a brand can be difficult. And on social media, there's no difference. It is especially difficult to be fun on social media if you are within an industry that is considered to be boring. What if you would sell walking frames? Not the most exciting niche if you're trying to promote yourself in a fun manner, right? The truth is that no matter what type of brand you are and what you sell, you can make your brand more fun and exciting on social media, and everywhere else for that matter. Just because the industry you are in is notoriously known for being boring doesn't mean you have to be! We see brands in the candy industry, fashion industry, and soda industry that are all creating fun and engaging content ...

How To Create Your Social Media Sales Funnel That Actually Sells You're using social media. You're getting followers, likes, engagement, but what is it good for unless it is driving sales? You might use social media marketing for many different reasons. Maybe you want to increase brand awareness, maybe you want to improve your relationship with your audience, or maybe you want to drive traffic to your website. But there's one thing they all have in common - no matter which objective you set out to achieve, and that is the fact that all of these objectives are based on one end goal. To drive more sales. Yes, you want to build a better relationship with your audience, but in turn, this will increase their trust in you which will ultimately increase the chances of them becoming custo...

Reasons You Need A Social Media Strategy And How to Create One (adsbygoogle = window.adsbygoogle || []).push({}); Social media has grown to become an important part of almost every brand's marketing plan. Not too long ago, marketers were laughing about social media and that some brands spent their efforts there. Today, the tone is a bit different, and now, more marketers than ever ask "How can we generate results and grow our business with the help of social media?" Having a well-developed, thorough, and detailed social media plan is vital for generating great results from your efforts on social media, but unfortunately, many businesses are trying to operate without any vision and plan, and this is like driving to an unknown destination without any road signs, GPS, or ma...

How To Effortlessly Improve and Set Up your Social Media Profiles (adsbygoogle = window.adsbygoogle || []).push({}); Having a good looking profile is the foundation for success on social media. It is your facade towards the public, and if it looks unprofessional, boring and unappealing, it will have devastating effects on the results you have the potential of reaching. Think about it: If you have a physical location that isn't set up properly and doesn't look inviting, do you think a lot of people will visit it? Of course not! As a marketer, you are probably spending quite some time on social media, but how much time, and how many times have you improved your social media profiles to make them look more appealing? Often times, people just want to start directly by...

How To Prove and Measure The Results of Brand Awareness on Social Media (adsbygoogle = window.adsbygoogle || []).push({}); Brand awareness is a tricky metric, and that's also the reason why so many brands look the other way and pretend like they're not listening when the question comes up for discussion. And this is of course not a good thing. Social media can do a lot for your brand. It can generate results that are easy to measure, and it can generate results that are difficult to measure. But no matter what your main objective with social media is, brand awareness will always be a by-product of your efforts that boost your brand's recognition. And when you are evaluating your results, you want to include this important metric into the equation as well. The truth is...

How to Create a Customer Persona Using Social Media Data (adsbygoogle = window.adsbygoogle || []).push({}); Customer personas, also known as buyer personas, identify the people who are most likely to buy your products. In other words, your target audience. It's quite common to come across business owners, marketers, and other business people who have no idea what a customer persona is, yet when you study them closer, you find out that they are doing it all of the time. Only that they don't know they are doing it. Social media holds a ton of information and knowledge. Most importantly, in this case, it holds a ton of information about your audience and the people you see as your ideal customers. Not taking advantage of this information is truly an opportunity gone to w...