There’s a lot to be said about marketing in the modern age. It's a one-part business, a one-part art form, and one-part psychology. The way people talk about marketing techniques, you’d think that it was a discipline invented in the past few decades. In reality, marketing goes back as far as there was anything to sell. There were markings for businesses on colosseum walls before people had widespread use of paper. Marketing evolves along with its medium and target demographic, which means it will hardly ever stagnate. This is something a lot of marketing experts take to heart. Older methods are thrown out in favor of anything that’s new and innovative. Online strategies are now considered the bread and butter of modern marketing. The thing is, much like in art, there has to be a sy
The coronavirus is one of the most powerful viruses out there that shouldn’t be underestimated. It managed to close down the global economy in just a matter of months and it endangered the lives of many innocent people. No one is safe from the virus, regardless of if we’re talking about our loved ones or out local economies. A lot of things are happening right now, and no industry will walk away without a scratch. 1. Projects are on hold Everything major that has been happening with companies has now been put on hold until further notice. That means most advertising and digital marketing campaigns are frozen right now, too. This is because most big projects depend on team meetings and discussing things in person instead of online. You shouldn’t completely stop your business, though.
In case you’re wondering how marketing campaigns and methods actually looked like in the previous century when there was hardly even a notion or indication of the thing we rely on so much today – the internet – you’re not alone. Although the idea of running a successful marketing campaign offline seems almost unfathomable these days, there are still many reasons why you’d want to consider this strategy as well. We’ll be the first ones to tell you that offline marketing is very much alive in the 21st century and that it’s going to continue to be around for quite some time. As a matter of fact, we’d argue that as long as there’s marketing as such, there’ll be room for offline marketing strategies and methods. The reasons for this are multiple, and in this article, we’ll present to you
When you own a business, you will know the marketing plays a pivotal role in the consistency with which your company earns a profit. If you are innovative, you can promote your business using the various and unique style of promotion. From non-promotional activities to digital marketing, the scope of publicity for your company is always varied. But in order to carry out your marketing campaign successfully, you must have a well-strategized marketing plan and budget to handle the expenses associated with the process. Numerous factors together determine the average budget that you will need for your marketing strategy. The marketing experts can give you the best estimate for the amount that is necessary. It is always wise to overestimate the budget so that there is no shortage in the l...
The marketing world has been flipped upside down in the wake of the rise of social media. The days of spending thousands of dollars on newspaper ads and billboards seem to be behind us as more companies turn to Facebook, Instagram, and other social platforms to reach their target audiences. With this shift in marketing strategy comes a wealth of opportunity for entrepreneurs. Many business-savvy millennials have begun wading into the marketing world, knowing that their knowledge about social media provides them with greater earning potential. By tapping into their understanding of engagement, targeting, and sharing, they realize they may already have what it takes to begin their own social media marketing start-up. For those who prefer a flexible work schedule that doesn’t requir
Want to improve your strategic thinking skills? What steps can you take to be more strategic in your current position? This could be a tough question for most B2B marketers. However, the answer is to start by changing your mindset. Strategic thinking can and should happen at every level of the organization. Note that you will not get it in any part of your job descriptions. Strategic thinking is the act of foreseeing the projected and then implementing it in our current environment. For B2B marketers, financial advisors or even accounts, this can be a difficult task; especially if you are busy with what is happening currently and you have minimum or no time to anticipate what is ahead of you. As a B2B marketer, you need to have comprehensive skills to be successful. One of the ...
It isn’t fair. It can take you months, even years to build up a solid following on your social media accounts. And then, you lose them all in a heartbeat over some misunderstanding or some unfair characterization. But though it might not be fair, it still remains true. It is far easier to lose people than to gain them. For that reason, it’s important to understand the correct ways to interact with your audience. In that way, you can avoid such pitfalls that have them deserting you en mass – and hopefully grow your audience even faster while you’re at it! Take the time to respond to people The very first thing people expect when they’re interacting with you on social media is that you respond to them. It isn’t really that strange. If you send a message to somebody, you expect