Top 4 Harmful Social Media Mistakes You Can’t Afford To Make Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your […]
4 Hacks to Convert Social Media Engagement Into Real Sales You have the followers, you have the engagement. Now what? The reason you are building your brand’s social media presence is not to get a lot of engagement and followers. It is to further down the road sell more. Whether your main goal is to […]
5 Social Media Terms and Words You Need to Know to Know in 2017 As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it’s important that you are aware of the most common words and terms so you’re not standing and […]
What to Think About When Using Social Media for Customer Service The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such […]
4 Reasons You Need Humor in Your Social Media Marketing Something that most brands aren’t using in their marketing is humour. Some brands don’t know they can use it. Others motivate their choice of not using it with the explanation that they’re too conservative for it to work. The truth is that no matter what […]
5 Social Media Tactics Your Competitors are Using (And How to Use Them) They say you should learn from those who are better than you. And that is completely true. Even if you don’t think your competitors are better than you, there’s always things they are better than you at, and that you can learn […]
4 Tips to Creating Social Media Contests That Boost Sales Contests on social media have a tremendous marketing power. Execute them correctly and you’ll generate results that only cost a fraction of what the price for them is. With clever contests, you’ll both increase brand-awareness, and drive people into your sales funnel. In this article, […]
4 Things Large Brands Can Teach Us about Social Media Marketing When you compare yourself to the world-leading brands, don’t you feel hopeless? They spend millions on ads and resources to create campaigns that get instant traction and reach millions of people. Resources that most brands don’t have. There’s no way in hell we can […]
How To Implement Video in Your Social Media Marketing Strategy Video is one of the most powerful forms of content you can put out on social media. 90% of the information transmitted to the brain is visual. What’s more, visuals are processed 60,000 times faster in the brain than text. What about a video which […]
How to Boost Sales of Things That Aren’t Selling With Social Media Have products that doesn’t sell? Want to promote them and start getting sales on them? Luckily, getting traction for products that doesn’t sell well isn’t a difficult task. Social media has time and time over shown the tremendous results. In fact, a report […]
7 Common Social media Marketing Mistakes (And How to Fix Them) Social media is a powerful marketing tool. It’s so powerful that I don’t need to introduce its benefits, because everyone already knows about them. Unfortunately though, you will make mistakes. And those mistakes will be costly for your brand. Fortunately, preventing them from happening […]
5 Reasons Being Unfollowed on Social Media is Positive Most people get angry and upset when they lose followers on social media Of course, different people take it differently. Some people take it personally and wonder what they did wrong. Others write an angry message to the person who unfollowed them. I get it! When […]
4 Social Media Metrics your Brand is Forgetting About (And Why They’re Important) When talking about social media and the ROI it generates, brands tend to stop at the most obvious obvious metric: “How much does social media increase our sales?” and “How much will social media make us in exact dollars?” Unfortunately, this means […]
Why Every Brand Needs to Monitor Their Social Media Followers (And How To) Do you believe that the more followers the better? Then think again. What’s more important than the number of followers you have on social media is who those followers are and what they will do. You don’t use social media to gain […]
How To Make A Post Go Viral On Social Media Today, it seems like everyone wants to go viral. I constantly see Facebook updates saying “help this post go viral”, or YouTube videos asking people to share the video to make it go viral. We get it, everyone wants to go viral. But for good […]
4 Reasons You Should Never Buy Fake Instagram Likes Likes on your posts is an easy way to see how engaged your Instagram followers are. But what if those likes are fake? No matter if you’re an influencer or a business, likes are an important symbol of how engaged your audience is. In Instagram’s early days, […]
How to Create a Coherent Social Media Style and Brand Message Have you developed a coherent social media style? If so, do you have a guide that helps you follow it? Do you have a consistent brand message on social media? These two things go hand-in-hand and are essential for showcasing your brand exactly how you […]
How to Future Proof Your Social Media Marketing Strategy For 2018 Nothing lasts forever. In business, this is particularly accurate, because one day you can be hot, and the next day struck by a social media storm and bad press. Social media is extremely quickly evolving, and if you aren’t on top of the latest […]
5 Things Business Owners Need to Know About Social Media Marketing Social media has an immense marketing power for businesses, but to take advantage of that power, it’s important to know just how to use the tool. In worst cases, using social media the wrong way can have negative effects on your business – but […]
How to Create a Personalized Social Media Hashtag And Why You Should With the increased popularity of social media, hashtags have started to make their way into marketers’ ads and marketing strategies. Today, hashtags are so much more than a button you can find on your phone. They are a vital part of customer engagement […]