How to Create a Customer Persona Using Social Media Data Customer personas, also known as buyer personas, identify the people who are most likely to buy your products. In other words, your target audience. It’s quite common to come across business owners, marketers, and other business people who have no idea what a customer persona […]
4 Easy Ways To Take Your Social Media Marketing to The Next Level Social media is a great marketing tool, but today, it is more saturated and competitive than ever. Those who succeed on social media use tactics that most people aren’t using, and do the things that other people aren’t willing to do or […]
What is StoryTelling and Why You Need to Use it in Social Media Marketing Storytelling is an important part of every successful brand’s marketing strategy. All major corporates are using it, and they are seeing great results from it. As the marketing world evolves, there’s nothing that says that you shouldn’t bring storytelling with you […]
Words and Phrases You Need To Stop Using in Your Social Media Marketing Social media is a quickly evolving landscape. New words and terms are creeping into people’s language, and as an effort to resonate better with their audience, brands are also implementing them into their own marketing vocabulary. The outcome, however, isn’t always successful. […]
4 Ways to Promote your business on social media for Explosive Growth Want to market your business? Not sure what actions to take for optimal growth and results? Everyone is talking about the results social media can generate. And it’s partly bad and partly good. The thing is that the results brand are seeing from […]
5 Powerful Reasons You Need to Pay Attention to Social Media Monitoring Social monitoring is something that tends to be forgotten among brands. Yet still, what your audience is saying on social media is extremely important, and if you aren’t listening to it, you’re missing out on important information and messages. And, of course, missing […]
5 Harmful Social Media Mistakes You Need To Avoid Social media can do great things for your brand. But if you’re using it in the wrong way, it can also do the opposite. Mistakes are what’s keeping you from reaching your true potential on social media, and what’s slowing you down. The first step to […]
Become a Social Media Expert For Free With These 8 Clever Tricks Everywhere we go, it seems like everyone is throwing the term “Expert” around. But what does it really mean? Because really, there’s no official way to get that title. Most of the time, people are giving it to themselves because it sounds good. […]
How to Bridge The Gap Between Brand and Customer on Social Media It’s tough as a brand to build great relationships with their customers. Sure, you can leave a few comments saying “Nice!” on your customer’s social media posts. But what about the connections that really matter? The true friendships you can establish as a […]
8 Vital Questions to ask When Developing Your Social Media Strategy When you are working with social media without a clear strategy and plan, you’re operating in the blind. Without a plan and objective, how do you know how well you are doing? How do you know how you can improve when you don’t have […]
13 Clever Social Media Campaigns You Need To Use To Gain Traction It’s well-known that social media is a great tool for almost any brand to market themselves. But the truth is that solely sharing a few images and interacting with a few people just won’t cut it. At least if you’re striving to achieve […]
5 Hacks to Improve your Customer Relationships on Social Media Customer relationships are everything. Any business with customers is in the people business. Therefore, it is vital that you treat them with the respect and service they deserve. When you improve your customer relationships, you get to know them, you increase their trust in you, and […]
7 Essential Tactics to Grow Your Business With Social Media When you use social media for your business, there are a ton of rules you must follow. At least if you want great results. Those rules can be divided into helpful tactics, and essential tactics. Helpful tactics are those that help you generate better results […]
5 Tips to Grow Your Business Using Social Media Social media is a powerful tool. Have you lost interest yet? We hear that expression all the time! “Social media is vital for your business”, “Social media is great for marketing”, “You need to use social media”, and so on… But what does that really mean? […]
5 Ways to Build Valuable Relationships and Keep Your Audience Engaged with Social Media When social media was new and people called it a fad, the businesses who were early to adopt it had one goal and one goal only. To grow followers. And it makes sense considering the fact that almost everyone who followed […]
How To Use Social Media as a Public Relation Tool Public relations is an important aspect for brands. The idea that press releases are all there’s to it still lives on today among many businesses, but that couldn’t be more far from the truth. Sure, press releases are still an important part of it, even […]
Top 4 Harmful Social Media Mistakes You Can’t Afford To Make Social media is a powerful marketing tool for businesses. When it is going well, it can increase sales, drive traffic, increase brand awareness, build relationships and much more. But when it goes bad, it can do the complete opposite. Decrease your sales, harm your […]
4 Hacks to Convert Social Media Engagement Into Real Sales You have the followers, you have the engagement. Now what? The reason you are building your brand’s social media presence is not to get a lot of engagement and followers. It is to further down the road sell more. Whether your main goal is to […]
5 Social Media Terms and Words You Need to Know to Know in 2017 As things like social media emerge and impact our lives, new words are also needed, created, and introduced. When working with social media, it’s important that you are aware of the most common words and terms so you’re not standing and […]
What to Think About When Using Social Media for Customer Service The way brands are managing their customer service is changing. Why? Simply because new, better, and easier ways of interacting with customers are popping up. Social media is one of them. Are you holding hard to the traditional ways of handling customer service such […]