
Diving-in: How Metaverse Will Change Advertising
The concept of Metaverse has gained a great deal of attention in 2021. We can see that reflected in recent Google Trends data for the search term metaverse since last year. Similar to how mobile tech has transformed our culture since the first smartphone, the Metaverse is quickly moving from the traditional stigma of being a waste of time and into the next high-tech revolution. We can now enter virtual worlds with new economies, currencies, environments, and behaviors. For businesses, that means rethinking their whole narratives in the Metaverse while marketers must adopt new technologies at a faster pace.
What is Metaverse?
The next great revolution in computing is here and ready to stay. Metaverse promises to bring the physical world together with technologies that are onl...