Social Media

Are you full of social media questions? But lack answers? Social media has skyrocketed in popularity over the years. It has completely revolutionized the way we communicate, making it possible to reach virtually any person from all around the world in a matter of seconds. In fact, in 2010, the total number of global social media users were at 0.97 billion, while in 2018, it is estimated that the total number of global social media users will reach 2.62 billion. Quite a significant increase. On top of that, as a result of an increased use of social media, new social media platforms that enables new forms of communication has appeared. These platforms have helped attract an even bigger audience to social media, for instance by making it possible to send videos, photos, or voic...

Do you create content? Do you know these 6 things? Social media has proven to be tremendously effective for brands in marketing time and time over. With that in mind, it’s not strange that more brands than ever are trying their luck on social media (hint: it’s not luck). But in order to succeed on social media, you need content. Content is what lays the foundation for success. If you don’t have content, you don’t have a value proposition, and therefore you’ll struggle tremendously with generating marketing results worthwhile. But the truth is that you cannot just jumble something and share it on social media, then expect the content you posted to drive you any results. With more brands than ever using social media, the competition for people’s attention is tougher than...

Want to grow social media followers? When it comes to social media, everyone wants more followers. From huge corporates to small start-ups. But why? Marketers and businesses owners are obsessed with the numbers on social media, with follower count in particular. But what I’ve learned from over 8 years of using social media is that follower count doesn’t necessarily matter. What matters is what your follower means, in theory. And while some marketers understand that, the majority of people think that their success is solely dependent on the follower count they have. Social media followers can be beneficial, but at the same time, you can generate tremendous marketing results with a low follower count. In this post, I am discussing the very mythical topic of social ...

Want to learn how you can arrange a successful social media contest that actually drive results? Social media has proven time and time over the immense marketing powers it has for brands. But the truth is that unless you’re using social media in the right way, you’ll never be able to reach the incredible results you’re seeing everywhere. A screwdriver is a tremendous tool, but if it doesn’t have any batteries, it won’t be very helpful, will it? In other words, it’s all about how you use social media, not that you use it. A tactic that is used by many social media marketing agencies to drive great results for your business is by setting up social media contests. But the thing is that there are a million different ways to set up your social media contest. But there are a...

oweHow to Generate Buzz for Your Product Launch With Social Media You’re super excited about your new product launch. You’ve spent a ton of time and effort in designing and developing your new product, why wouldn’t you be? After all of this time and hard work, it is time to present your new product to the world with a product release. You release your product with the hopes of blowing up with your launch, hoping to reach millions of people and having newspapers and TV call you to interview you and hear about your new product. But you wait…And wait... But nothing happens. Unfortunately, most of the time, that is what happens at a product launch. The new launch just doesn’t get the traction that the brand is hoping for. Unless your name is Elon Musk, or you run a b...

The Complete Guide to Measuring ROI of Social Media Social media has proven itself able to generate amazing marketing results that few of the traditional marketing sources can compete with. What's more, it has proven that it is able to generate results within an array of different metrics. Not just that it can drive sales. This is also why different brands use social media for different reasons. Some brands use social media as a communication tool, some for customer service, and others solely to increase brand awareness. But the truth is that no matter if you’re just focusing on one metric, you’re most likely generating results within several marketing metrics at once. One way that metrics can be measured is by using a metrics as a service solution. Okay, so you're investing all this ...

5 Powerful hacks for Boosting social shares Fast Engagement is crucial for success on social media. In fact, for building a strong social presence, I’d even dare to say that it is the most important one. If your followers never engage with you, how are they benefiting your brand? When your audience engage with you on social, they give you an opportunity to interact with them, strengthen your relatiosnhips, increase their trust in you, and ultimately getting them to convert. Engagement is one of the main metrics marketers focus on when evaluating the results of their social media efforts simply because of the fact that it is so important. In engagement on social media, social shares play a central role, among with likes, followers, and comments, and marketers are therefore ...

How can small home-based businesses grow using Facebook, LinkedIn or Twitter? While these three social networks work quite differently, the end results are similar to each other: more contacts and more exposure to your activity, those increase the chances of getting more customers. To explain how to benefit from these networks, we must first know their basic characteristics, what the differences between them are and how they work. Facebook Facebook helps to give a "face" to those who connect with you, to know them and that they know you. You can create a Fan Page. There you can communicate different things. I do not advise that it be pure publicity of your services, of course, the purpose is that, that people find out what you do and what you offer, but it is a good policy to q...

How to Use Social Media as a Communications Tool With Your Audience Social media has many benefits. It can help you increase brand awareness, drive sales, boost customer loyalty, and much more. But there’s one thing that you should pay great attention to on social media, and that is interacting and communicating with your audience. This is a crucial part of social media success, yet, still, many brands forget this aspect of the social media strategy. Sure, using social media to communicate and interact with your audience is a bit time-consuming, but it is well worth it. Social media allows you to establish strong relationships with your audience, engage with them on a deeper level, and ultimately increase their trust in you. And in case you didn’t know, trust leads to sal...

The Real truth to When The Best Time to Post On Social media Is In this article, I am going to tell you the real truth. The truth that few, if anyone is talking about when it comes to the topic of when the best time to post on social media is. I've read countless of articles, seen numerous infographics and visuals that all show "when the best time to post on social media is", platform by platform, and I am so tired that nobody is telling the real truth about best times to post on social media. Or, more correctly, I am not tired of them saying things that aren't correct, but I am afraid that people will believe it and follow the information blindly. Now, it doesn't necessarily have to be that the people who are talking about the best times to post on social media are lying, b...

How to Get the Most Out of Your Time on Social Media Time is something we all humans want more of. It is something we value tremendously. But at the same time, as social media managers and marketers, we don’t want to spend less time with our job, because that would mean generating worse results. Or would it? Ideally, we’d love to save time using social media, but also generate better results. What if I told you that is possible? Social media is a real time-thief. You go to social media to share a post, and before you know it, you’ve spent 20 minutes scrolling your feed. Daily social media usage of global internet users amounted to 135 minutes per day, up from 126 daily minutes in the previous year. That’s quite a lot. But if you’re someone who virtually works on soc...

The True Impact Social Media Has on Sports (Infographic) How big of an impact does social media have on sports? You'll be surprissed of the answer. More than 250 million people worldwide follow Ronaldo on social media channels. Facebook has the all-time high number of followers, 122.1 million. Then, 54.5 million followers on Twitter and 82.9 million followers on Instagram. They like, share and comment every single update on the sports-star. What a reach! According to Forbes, Ronaldo’s total earned media value in social platforms equals to $935.7 million, with an average value per post of $1,613,309. Amazing, right? Find more stats in the infographic on here. You are already thinking what’s the secret behind acquiring such a huge fan base and earning that much on social media?...

61 Mistakes You're Making on Social media (Most Common Social Media Mistakes) Social media is like a jungle where you have to watch every step you take care carefully. We all know that social media can generate incredible results for your brand, but doing so demands great planning and execution. On social media, there are lots of traps and dangers you can get stuck in, but if you know what they are, and where they are, you can avoid them, save yourself from disaster, and also reach your goals faster. Chances are, you're making mistakes on social media that are keeping you from success, but it's hard to stop committing them unless you know what they are, right? Making mistakes on social media can be costly. It can cost you followers, engagement, reach, bad publicity, or even cus...

Evergreen Content on Social Media: This Is What Professionals Do Evergreen content has many benefits in a marketing. The best part is that it is universal and can be used for social media as well as on your blog to help you gain results from it over a long period of time. If you’ve been doing marketing for some time, chances are, you’ve heard the term evergreen content a few times, and you might also have gotten the recommendation to start producing it and making evergreen content a part of your content creation strategy. In this article, we’re digging deep into evergreen content, look at what it is and what it means, and most importantly, how you can use it in your marketing to produce better results. What is evergreen content? Let’s start with the obvious. It’s hard to s...