Thursday, July 18
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Business

6 Clever Ways to Improve Your Strategic Thinking Skills

6 Clever Ways to Improve Your Strategic Thinking Skills

Business
Want to improve your strategic thinking skills? What steps can you take to be more strategic in your current position? This could be a tough question for most B2B marketers. However, the answer is to start by changing your mindset. Strategic thinking can and should happen at every level of the organization. Note that you will not get it in any part of your job descriptions. Strategic thinking is the act of foreseeing the projected and then implementing it in our current environment. For B2B marketers, financial advisors or even accounts, this can be a difficult task; especially if you are busy with what is happening currently and you have minimum or no time to anticipate what is ahead of you. As a B2B marketer, you need to have comprehensive skills to be successful. One of the ...
5 Ways to Renovate Your Home Office to Boost Your Productivity

5 Ways to Renovate Your Home Office to Boost Your Productivity

Business
I believe we all are deeply aware of the fact that offices are built to be productive; any workplace if idle suggests that decline is at the doorstep. However, luckily, I have noticed an increasing trend among people that they have started paying attention to their workplaces. From big shot companies to smaller, cozier setups everyone is focusing on the betterment of workplaces, and I believe this trend is paying off. The way you can make a client feel can play a decisive role in whether or not the client will visit again. 1.Light Matters Of course, you know that light matters, but are you aware of what kind of light we need? That's right, the one that doesn't harm our eyes. American Optometry Association has claimed that an average American spends seven hours in front of a comput...
6 powerful Tips on How to Structure an HR Team

6 powerful Tips on How to Structure an HR Team

Business
Want to learn how to structure an HR team? The future of your company is always decided by the collective effort that your team members put up in order for growth to happen. The human resource (HR) department’s role is, without a doubt, one of the key components that allow the organization to flourish and thrive. HR is a crucial part of all successful businesses, but when people get the question on how to structure an HR team for success, it is not completely uncommon that the crickets play. Whether you’re a small business owner or a CEO of a big brand, your enterprise should always include a team of HR professionals (or a single HR manager) that would be responsible for essential aspects such as hiring, firing, and training. Simply put, a strong HR department will ensure that you...
How to Build Customer Loyalty with Email

How to Build Customer Loyalty with Email

Business, How-To
Did you know you can build customer loyalty with email? As a brand, customer loyalty is extremely important. That's probably no big news. But building loyalty and gaining a customer’s trust is not an easy task. It requires constant nurturing, consistent interaction, and genuine conversations. The first step to building customer loyalty is obviously getting in touch with them, and one of the most common ways brands stay in touch with their customers is through email. But getting the clients to open the marketing emails only covers half of the task. The other half involves you getting them engaged in the email for a sustained period. There are a few steps that you can follow to build loyalty, and in this post, I'll be sharing 12 ways to build customer loyalty with email. b...
How to Choose a Proper Web Design and SEO Service Provider?

How to Choose a Proper Web Design and SEO Service Provider?

Business
Are you going to get your website developed for the first time? Are you new to the field, and have just finished doing the basic research about web design and SEO? In that case, you need more brush up to decide the best web designing and developing a team for your site. A lot of small and big factors need consideration while getting your site made. And the sooner you learn about them; the better would be your choice of the website designer. Website design and development does not state all that you need to know What would be your first steps as you try to search for a good website designing team? Maybe you would ask for recommendations from associated businesses, friends, and acquaintances. Or perhaps you will straightaway search the internet to get some of the names of web developers...
How Well Are You Aware Of Public Relation Courses?

How Well Are You Aware Of Public Relation Courses?

Business
Usually, public relations courses are offered at the bachelor's, master's degree or certification courses. Those courses include everything such as writing, managing clients, and media events related to public relations. The graduate and undergraduate programs related to public relations have similar courses and recourses. Along with that, you can also find public relation courses in degree programs and certification courses in advertising, marketing, and communication. The professionals in the public relations field try to enhance their productivity through graduate certificate or masters programs. The graduate certificate course may take up to a year whereas the master's program may need two years. If you pick a certificate program you would have to deal with five classes although...
The Advantages of Applying a Loan Online

The Advantages of Applying a Loan Online

Business
The internet has taken every field by storm. In the modern world, nearly everything is being done online, and online lending is not an exception for that matter. People no longer avail themselves physically at lending firms for them to be given loans. Lending is currently done using your mobile phone or computer from the comfort of your office or home. Several lending firms exist out there, but at Asteria, we offer you the best regarding online lending.  Since online lending is being chosen over the traditional way of applying for loans, where you needed to show yourself physically, there is the need of looking at some of the advantages of online lending. Below is, therefore, a sip through of some of the benefits of online lending. Privacy Many people prefer keeping their financia...
The Complete Guide to Leveraging The Psychology Of Colors in Marketing

The Complete Guide to Leveraging The Psychology Of Colors in Marketing

Business
The Complete Guide to Leveraging The Psychology Of Colors in Marketing Colors have a huge effect on us humans. What’s more, in a saturated landscape, colors can help you stand out from the crowd and reach greater results. Emotionally, colors impact us greatly, and as a marketer, you’ll probably ask the natural question ”can I leverage this in marketing?” and ”how do I do it?”. As you’ve probably have been able to guess, colors can be leveraged in marketing a whole lot, and that’s exactly what we’ll dig into in this article. Colors impacts how your audience feel, what they think, how they view your brand, and ultimately if they’ll convert. Therefore, understanding color psychology is crucial for boosting your marketing results, but also for reaching success with the content y...
11 Powerful Tools To Help You Write The Perfect Marketing Email

11 Powerful Tools To Help You Write The Perfect Marketing Email

Business, Online Marketing
11 Powerful Tools To Help You Write The Perfect Marketing Email Writing marketing emails sounds like a tough prospect for any marketer, but when you approach them in the right way, you can increase those email open rates and really start to connect with your customers. You need to master being personable in your emails while convincing the recipient that they want to buy your product. If you're looking to improve your email writing skills, then you're in the right place. Here are the tools you can use to improve your emails and get those customers buying. 1. Daily Page If you're serious about getting better at marketing emails, then you'll need some outside help. This is where this tool comes in. It puts you in touch with a multitude of writing courses, that will help you with s...
How To Promote Your Online Shop In A Global Scale

How To Promote Your Online Shop In A Global Scale

Business, How-To
How To Promote Your Online Shop In A Global Scale There are many ways in which you can market your online shop. In order to broaden your targeting, you need to use approaches of marketing that aren't focused on a small area. Forget billboards and flyers! You need ways to reach people from all around the world in an effective way. A lot of brands tend to expand globally for two reasons. They can reach more people thus sell more The market in other countries may not be as saturated By expanding globally, you get access to an incredible number of potential customers. You just need to reach them, convince them, then sell to them. In this article, we'll be discussing How To Promote Your Online Shop In A Global Scale. 1. Use social media If you're new to social media ...
What Large Corporates Need to Realise About Display Advertising

What Large Corporates Need to Realise About Display Advertising

Business
What Large Corporates Need to Realise About Display Advertising There's a huge issue in today's marketing and business society, and the crazy part is that most brands and marketers who are putting their money where that issue is, doesn't even realize that it is an issue. I'm of course talking about the good old display ads. I am shocked every time I see some new huge marketing campaign from a large brand, filling up every billboard they can find and TV airtime as well. To many of you, it may sound just like a really smart marketing strategy, and maybe it is, but the statistics are giving us indications of something else. In this article, we'll discuss What Large Corporates Need to Realise About Display Advertising and why large brands need to stop putting their whole marketing...
How to Create a Business Card That People Won’t Throw Away

How to Create a Business Card That People Won’t Throw Away

Business, How-To
How to Create a Business Card That People Won't Throw Away (adsbygoogle = window.adsbygoogle || []).push({}); Creating an interesting and unique business card is difficult because everyone has them. So to do something that stands out is certainly a challenge because it feels like it all has been done.and it is very common that people throw business cards away right after they receive them. One reason for this is because they look just like the other 50 they received that week. Hopefully, you know that it is very common that people throw business cards away right after they receive them. Unfortunately, we don't live in a paradise where everyone saves the business cards they receive and collect them like precious gemstones. And we probably never will. One reason for why...
5 Tips for Setting Up an Online Business

5 Tips for Setting Up an Online Business

Business
5 Tips for Setting Up an rfnline Business (adsbygoogle = window.adsbygoogle || []).push({}); Whether you’ve been daydreaming about starting a small business for years, or you’ve had a sudden spark of inspiration, there are many factors to consider before going out on your own. Everything from budget, contacts, staff, and office space impacts those crucial early months as a fledgling business. Online businesses in particular come with a host of added elements you’ll need to tackle to succeed, including digital marketing, social media, search engine optimization, and changing consumer demands and expectations. As the Director of Ecommerce behind an online bathroom brand that’s grown from just family to over 11 employees, there’s certainly been difficulties and challenges ...
How To Measure ROI of Influencer Marketing

How To Measure ROI of Influencer Marketing

Business, How-To, Influencer Marketing
How To Measure ROI of Influencer Marketing (adsbygoogle = window.adsbygoogle || []).push({}); A  Forrester report, named "The Right Way to Measure Social Marketing,” found that more than half (53%) of the marketers surveyed said measurement was their main challenge with social marketing. This is of course a big issue because measuring results of your marketing is crucial. Not only to see if it actually pays off but also to learn how you can improve and get a better understanding of how the audience responds to your influencer marketing campaigns. Influencer marketing is growing rapidly but think about the time when there are better ways to measure the ROI of influencer marketing, that's when it will start to gain real ground. Once there are better standards, influencer ...
4 Ways Brands can Benefit From Live streaming

4 Ways Brands can Benefit From Live streaming

Business
4 Ways Brands can Benefit From Live streaming (adsbygoogle = window.adsbygoogle || []).push({}); Live streaming have many advantages so there's no question why it has grown in popularity over the last couple of years. The launch of Periscope, Facebook Live, Instagram Live and Twitter Live are just some examples on platforms that you can stream live videos to your followers on. Now, there's "two types" of live video. The first kind is live video in the form of private video conferences. These can be held privately for a specific group of people - for example you and your employees. Then there's the publicly open social media live streamings that can be done in a variety of different platforms online. The purpose with those are to increase brand awareness, build trust and...
5 Highly Effective Paid Ways of Increasing Website Traffic

5 Highly Effective Paid Ways of Increasing Website Traffic

Blog, Business, Online Marketing
5 Highly Effective Paid Ways of Increasing Website Traffic "How can I increase my website traffic" is one of the most asked questions when it comes to online marketing and brand building on the web. In this article, I'll be going through 5 highly effective ways to increasing website traffic. How to Increase Website Traffic There are two main categories of website traffic. Paid traffic and Non-paid traffic. Paid traffic is any type of traffic that you have to pay for to obtain. Many mistake paid traffic for solely “PPC” but it goes much further than that. An example is if you pay for display ads and thanks to that ad generate traffic to your website. This sort of traffic is considered to be paid traffic. Pay Per Click advertising (PPC): As the name suggests, you pay for each click t...