Business

Feb162017 by VELOCENo Comments

Things to Consider When Planning Your Marketing Budget

Things to Consider When Planning Your Marketing Budget

Things to Consider When Planning Your Marketing Budget The answers to this question will vary depending on your organization’s size, but the core concepts will stay the same. Key Concept: Determine Purpose Before Budget Size & Budget Size Before Allocation 1. What’s your purpose? Are you acquiring users fast in hopes of monetizing them later? Are you building a marketplace where supply side and demand side must be kept in equal size to work? Are you cracking into a new market where no one knows you? Are you disrupting, preserving or catching up? (hint: you’re often doing all three but one is usually ahead of the others) Disruptors are heavy on acquisition and awareness marketing. Preservation marketing is heavy on thought leadership, sales enablement and ubiquity in your mark...

Feb12017 by VELOCENo Comments

How Do I Generate Leads Through Email Marketing?

How Do I Generate Leads Through Email Marketing?

Business, Online Marketing

How Do I Generate Leads Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is a great way to generate leads but how do you do it? In this article, you´ll learn some answers to the question "How Do I Generate Leads Through Email Marketing?" 1. Write an awesome subject line Out of all the emails that have successfully landed in an inbox, you should be happy if 30% are actually getting opened. However, an open rate that is too low (under 10%) can show that there’s something wrong with your subject line. If you don’t have experience in marketing, I advise you to hire a copywriter to help you. For the best results, the subject line shouldn’t exceed 50 characters. Also, it should be cleverly designed to arouse interest. Some of the ...

Jan312017 by VELOCENo Comments

Things To Think Of Before Starting your Business

Things To Think Of Before Starting your Business

Things To Think Of Before Starting your Business (adsbygoogle = window.adsbygoogle || []).push({}); Coming up with sound investment ideas is as important as systematically carrying them out during the actual execution stages. Your question is as such vitally relevant for any inexperienced individual mulling over the prospect of starting a new commercial enterprise. Discussed below are some worthy considerations to weigh as you begin a new business. 1. Know Your Market Well You cannot achieve much out of a blind investment idea thoughtlessly carried out without any thorough study and analysis. Figure out the exact extent of your market reach. Have a deeper peek into the consumer traits of your likely customers beforehand. This is the only way to tailor-make your brand outloo...

Jan312017 by VELOCENo Comments

How To Sell Products Through Email Marketing?

How To Sell Products Through Email Marketing?

Business, Online Marketing

How To Sell Products Through Email Marketing? (adsbygoogle = window.adsbygoogle || []).push({}); There are several great ways and answers on How To Sell Products Through Email Marketing?. Among my top favorites is the cart abandonment email. If you're in e-commerce, you know that cart abandonment is a big problem. Fortunately, you can use a perfectly timed email to remind the would-be buyer of items left behind in a cart. Statistics show that these types of emails can rescue up to 12% of abandoned products. How To Sell Products Through Email Marketing Proven step-to-step strategies that maximize sales with your prospects and customers through email marketing: Incentivize customers via email to review the product they’ve bought Use A/B testing To optimize open and...

Jan302017 by VELOCENo Comments

How Often Should I Send Marketing Emails?

How Often Should I Send Marketing Emails?

Business, Online Marketing

How Often Should I Send Marketing Emails? (adsbygoogle = window.adsbygoogle || []).push({}); The answer varies but we´ll try to break it down for you in this article. Context is king when it comes to frequency. There is no magical number that will apply for everyone. The amount of communication I can stand from your company depends on how I interact with you and how you respond in return. Use your conversion rates, click rates, open rates, and unsubscription rates to guide you. If you learn to understand your metrics, you will be able to tell when something is working and when you're being annoying. In the end, the golden rule is that you should provide your customer with something of value, however that value may be defined. It could be a tip to save time or a coup...

Jan282017 by VELOCENo Comments

How Can Google+ Help me With SEO?

How Can Google+ Help me With SEO?

How Can Google+ Help me With SEO? (adsbygoogle = window.adsbygoogle || []).push({}); Google Plus is the product of Google so it will always give plus points to you and your SEO. Google is trying to rank the best, most relevant content higher, therefore it is your responsibility to not only create high-quality content but (for your own sake) to help Google identify your content as high quality. Presence and quality participation on Google Plus would help you achieve this and get several other benefits of Google Plus. So.. How Can Google+ Help me With SEO? 1. High Correlation between Google Plus Ones and Search Rank The quantity and the quality of shares on Google Plus on a particular piece of content were found to have a very high correlation with higher organic...

Jan282017 by VELOCENo Comments

Tips for Successful Email Marketing

Tips for Successful Email Marketing

Business, Online Marketing

Tips for Successful Email Marketing (adsbygoogle = window.adsbygoogle || []).push({}); Email marketing is one of the cheapest ways to strengthen your brand, promote products, and keep in touch with your customers and potential leads. However, getting people to sign up to your list can be difficult in this day and age. After all, would you give your personal email address to just anyone? Still, it's worth the challenge, to build a large list of email addresses that belong to real people who are interested in you, and what you have to sell. This is why we have made this article to teach you some Tips for Successful Email Marketing. 1. Make the Process Easy and Enticing! If you expect to get someone's personal contact information, you'll need to provide a tasty carr...

Jan272017 by VELOCENo Comments

Does Email Marketing Work?

Does Email Marketing Work?

Business, Online Marketing

Does Email Marketing Work? (adsbygoogle = window.adsbygoogle || []).push({}); Simply put, YES it does work. Stats say that email marketing is still one of the highest performing ROI channels. Higher than social media. There are a couple of things to be aware of, however: Make sure you are building a real list. Buying lists is rarely effective. Build the relationship and trust with your audience, by creating content that ADDS VALUE to your audience. Don’t always try to SELL SELL SELL! This rarely works. See above. Make your email list feel special. After all, they took the time to give you their email address, give them something back. Early access, additional value on a product, things like that. Don’t be boring and simply send out 10% offer codes, people...

Jan232017 by VELOCENo Comments

Why Do I Need a Blog For My Business?

Why Do I Need a Blog For My Business?

Why Do I Need a Blog For My Business? (adsbygoogle = window.adsbygoogle || []).push({}); To build a successful business you need to have a deep understanding of your customers. Blogs allow you to do exactly if you know how to use them. So, Why Do I Need a Blog For My Business? Continue reading and you´ll soon find out. Let’s say you are a bakery shop owner and most of your customers love your cakes. Now with a blog, you can engage with your customers and they can constantly give you feedback on which flavors are good and which are bad. Additionally, you can ask for their opinions of which new flavor to launch and even more ask them to share your content on social media. A blog for your business can also help humanize your brand like no other. A lot of companies use their blo...

Jan222017 by VELOCENo Comments

How To Advertise A Product Online

How To Advertise A Product Online

Business, Online Marketing

(adsbygoogle = window.adsbygoogle || []).push({}); How To Advertise A Product Online Considering the contemporary advertising landscape, I would suggest using a mix of Search Engine Marketing (SEM) and Display advertising. As for SEM, try gaining experience in Google AdWords. This tool allows you to attract consumers looking for similar products or even your products. That way, you attract an audience that is already stimulated or have a clear intent to buy products within your category. Display advertising, on the other hand, mostly targets an audience that is not actively looking for your product category. Moreover, Display advertising allows for remarketing (e.g. target people who visited your website, but didn't buy anything). An important source for Display advertisin...

Jan162017 by VELOCENo Comments

How Do I Increase Traffic to My Site?

How Do I Increase Traffic to My Site?

Blog, Business, How-To, Online Marketing

How Do I Increase Traffic to My Site? (adsbygoogle = window.adsbygoogle || []).push({}); How Do I Increase Traffic to My Site? There are lots of ways to increase traffic to your website and by adapting at least some of the tips in this article, you can increase your website traffic. In this article, we are bringing up a whole lot of tips, so our recommendation is that you bring your notebook, get a coffee and get ready to focus. So, How Do I Increase Traffic to My Site? Let´s begin and you'll soon find out! If you want to learn more about how you can use social media in order to get more website visitors, read How to get free website traffic from social media. Think about 1: You need to ensure your blog's value proposition is clear, focused and appeals to your targe...

Jan82017 by VELOCENo Comments

What Are Good Startup Ideas For 2017?

What Are Good Startup Ideas For 2017?

Business, Entrepreneur & Lifestyle

(adsbygoogle = window.adsbygoogle || []).push({}); What Are Good Startup Ideas For 2017? This is actually a great question. The world is getting more and more digitalized so if you have some knowledge regarding IT and computers, 2017 might be the perfect time for you. However, let´s get started on listing some answers to the headline What Are Good Startup Ideas For 2017? 1. Serverless Computing Think of this as the natural progression of Amazon Web Services etc. Instead of renting compute resources per month, you rent per CPU cycle. The economics are stunning - 10x-100x reduction in costs. Practically speaking this makes bootstrapped freemium a practical model (not just for VC backed). I expect this to drive a mushrooming in new SaaS startups, especially where compute cos...

         
 
 
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