
How to Improve and Build Strong Customer Relationships
Looking to build and strengthen customer relationships? Your customers are everything as a brand. Without customers, you wouldn’t be able to continue running your business. Most brands put great effort into acquiring new customers, but there’s another strategy that has proven to be far more effective…. That is working to improve customer relationships. A study found that it is 6-7 times more expensive to acquire a new customer than it is to keep a current one. That might come as a surprise to some, but when you think about it, it’s very obvious. Working to acquire new customers is a tough job, with marketing investments needed. And even then, it’s not sure that you’ll acquire any new customers. With customer relationships, however, it’s a completely different ball game.
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