Business

Growth hacking is not a term that you usually hear around -- chances are you don’t even know what it means. We cannot blame you as it is a name that is unfamiliar unless you’re in the marketing industry. Growth hacking is coined in 2010 by Sean Ellis who is said to be the first ‘growth hacker’. Growth hackers' main purpose is to increase web traffic from users that can potentially be long-term customers. These hackers use different strategies based on trends and demands so that growth is continuous. As they lure in more happy and satisfied customers, revenue also constantly goes up which makes growth hacking an essential marketing strategy, especially for start-ups. If you are interested in what they do, you must know first the qualities that make up a great growth hacker. 1..Gr...

Business owners rarely enjoy a quiet day at work. After all, they have so many issues to consider as they look to keep their operations running smoothly. From how they want to market their business to the products and services they offer, there is simply so much to stay on top of. One topic which has risen up the agenda for many organizations in recent times is the issue of payment. With so many new approaches to the matter emerging in the last few years and cash seemingly becoming a thing of the past, businesses have to ensure they are offering people the chance to pay for goods and services in a secure and convenient manner. Now, a major new report has provided some of the clearest hints yet that businesses simply cannot afford to lag behind on embracing new methods of payment....

The importance of data in modern digital marketing has always been important. However, without good data governance, there are also huge risks attached to its use and capture. With more ways to capture insights about customers than ever, marketers more than most need to care about looking after data from collection through to analysis.  In this post, we outline what it is and the 4 key reasons marketers need to take data governance seriously. What is Data Governance? Data governance refers to an organization’s ability to ensure data quality exists throughout the lifecycle of the data they collect. It is centered on the availability of key data, ensuring its usability, integrity, and security. Moreover, it focuses on the actual policies and processes behind managing how data is col...

Around 67% of businesses use virtual events to complement in-person events, says research by Markletic, yet as the current health crisis has shown, streamed events can be practical lifesavers for organizations wishing to host conferences, talks, product and service launches, and other events which may be simply impossible to hold in current times. If you have a mobile phone, fast connection, and someone with something interesting to say to your industry, you are probably ready to host your first ever virtual or live-streamed event. What Engagement Can You Expect? The extent of your event’s success depends to a great extent on audience engagement. In general, attendance figures for these events are on the up. Wild Apricot reports that around 45% of people who register attend events live, w...

Hold Fewer Meetings A company that holds fewer meetings will save a lot of money in the future. The time wasted in meetings is time not spent on being productive and making money for the company. The secret to productive meetings is not having a lot of them, and having fewer people show up. Jeff Bezos is one of the wealthiest and most successful people globally, and he believes that the “Two Pizza Rule” works. Any company is better off spending their hours working on finishing tasks and projects. If there is an important issue that must be discussed, meet with a few key people and finish it quickly. Renting Equipment The decision to rent equipment instead of buying it can significantly lower costs and expenses. It’s an excellent technique to save some of the company’s money over ti...

The customer is always right.  Without people to buy your goods or services, you would not have a business. You must do everything you can to fulfill their requirements. Here are four ways to keep your customers happy. Reply ASAP Customers want communication to be as quick and painless as possible. Reply to emails as soon as possible to show the customer you have their full attention and value their views or hiring live virtual receptionist services would be a good idea that can answer your phone 24/7 and transfer the calls accordingly. Answer phone calls promptly, avoiding letting it ring too long. People can become impatient when left continuously in a phone queue listening to awful music. When they finally connect with you, they may be irritable and difficult to deal with.  Some cust...

  Team building events are created to unite people under one goal and improve teamwork. With team building present in a business, it creates a cohesive workplace that targets a particular purpose. To enhance team cohesion, every member must understand, appreciate, and bond with everyone.  Frequent team building not just boosts business productivity, it has other essential factors that affect business stability and future success. Interactive and fun activities help team members to connect regardless of their uniqueness easily.  Team events are organized to see visible results, motivate employees, discover new skills, improve communication, planning, and more. Team events pave the way for resolving past conflicts. With a fostered genuine bond, in-depth discussions, analyzi...

These Asian Companies Join the COVID-19 Fight by Helping Healthcare Frontliners Reaching more than 175 countries, the coronavirus pandemic has overwhelmed healthcare systems across the globe. Countries are struggling with medical supply shortages, exhausted healthcare workers, and overcrowded hospitals.  As such, countries within the Asia-Pacific region are responding to the public health crisis on several fronts. Many organizations have shifted their operations, allocating resources to support healthcare workers in the fight against the pandemic.  Some businesses have launched large-scale donation drives, while others have manufactured their own products — sanitizers and face shields — to add to the supply.  Below are some of the companies that have pledged support to those on...

Cloud storage has become the norm for most businesses throughout the world. Paper filing and more antiquated methods of doing business are being forgotten in favor of going entirely digital. Cloud storage was first developed some twenty years ago, and is, for those who do not know, a server in which information and data are stored remotely without the need or access for a computer. This means the data can be accessed and stored remotely without anyone needing to be connected to a specific device. This page will tell you all of the benefits that Cloud storage can have on your business. Cloud storage has reshaped the way that business is done, and now, with the help of this page, you will begin to understand why that is. Here are all of the benefits Cloud storage can have on your b...

We are all susceptible to some days when we fail to get stuff done in the office for one reason or another. This can be seriously multiplied when working from home. The distractions of Netflix, PS4, kids' homework, or food can prove too much for many (I am absolutely one of those procrastinators). In order to lower procrastination levels and make working from home more professional than pajamas, a cup of tea in front of this morning on the sofa job, have a look at some of these helpful tips. By making your home working routine more professional you are bound to increase productivity and make it feel like a much more normal working day.  Replicate your office desk at home Another way you can try and make working from home more professional is looking to replicate your desk at work ...

Getting ahead in business is key in the modern world if you want to succeed and earn the big bucks. Still, it is also necessary to start from the beginning to get there, which means starting out by studying for a business degree at a university or college. There are so many different degree types available that it is important to exactly understand what you want to do in later life so that you can choose your degree course accordingly.  The last thing you want is to study for a degree for three years and then find it has no relevance to what you actually want to do. You need to think about whether you want to be involved in financing, accountancy, marketing, consultancy, or one of the myriad other sectors in the business world. To help you make up your mind, we will take a look at t...

Businesses and companies are always at risk. It is the very nature of the business that there is always competition or something ominous lurking just on the horizon. There is an infinite number of people waiting to step up and take the food off of your plate, and because of this, crisis management was developed. Dealing with problems effectively and efficiently is paramount to any successful business, and if your business struggles to manage problems effectively, it will not last very long at all. This page will hope to tell you what crisis management is and why your business needs it. If you haven’t already got an entire team dedicated to crisis management, by the end of this article you will be on the verge of preparing one. Here is what crisis management is and why your busine...

As a business, your employees are everything. They are what make the company go around, and they are the ones who create  Whilst customers are important, it is the employees that are the prerequisite for attracting customers, offering an amazing experience, and ultimately making them come back. With that said, it is extremely important to have a strong team of employees in order to reach success and gain a competitive edge over your competitors. The foundation for this starts with finding the right people who align with your company’s values and ambitions, and the second step involves building a strong culture and unity amongst the employees. Countless studies have found that a good work environment - including strong relationships between the co-workers - leads to a better cu...

Having a business requires a lot of money, particularly if the business needs to be developed and expanded. Business owners do not always have the means to do this. Therefore they promote their business to potential investors hoping that someone will provide them with the money they need to continue their business and achieve their goals. Being an investor means that you can support other businesses to grow. However, investing in a company is always a risk, no matter how much money you invest, as there is potential for making a profit, but there is still the danger of losing your money too. Therefore, you must be smart when investing and know what to look for in order to consider whether putting your money into a company will be beneficial for you. In this article, we will advis...

A listed company has many terms to describe it. The public held, a public traded, or public limited companies are owned via the organization of stock shares. It allows the business to be freely traded on the stock exchange. In some countries, it’s mandated by the law to get your company listed depending on its size. Every public company is formed within the legal system and jurisdiction of the specific region. If you’re trying to grow your company, then read on to learn about the steps to get your business listed quickly. Claim Your Page Companies should always start by claiming their business pages online. Chances are that your brand name may have an incomplete placeholder page. The pages can be on a social media outlet that a random user created. Claiming that page is vital to f...

It is not always possible to be prepared for everything. Sometimes accidents happen and depending on where you work, this can be an environment where such risks lead to incidents. It is important to never panic if you are involved in an accident and especially if you caused it and have injured someone at your work. Here are some steps to help you understand how to proceed in such an event. Assess the Situation If you are involved in an accident at work, the first thing you need to do is to assess the situation. This will allow you to act accordingly no matter the severity of the accident. Take a few seconds to collect yourself and evaluate what needs to be done. If it is something small such as a fall that leads to nothing bigger than a few scratches, see that everyone is okay. If it...

2020 has been an interesting year full of challenges and struggles. The pandemic and lockdown have proven that life goes on, but we have to make changes as necessary to get things back to normal. This begs to ask the question, what happens with education? While it might not be the wisest to gather in large lecture halls for learning, you still have to get your knowledge out somehow. Here are some reasons why you need an online course in 2021. Learning in Isolation During this time, governments are recommending that we learn online and stay away from large groups. It is what is best for the health and safety of all of us. How you can go about teaching online though? There are many different websites that host a variety of certified classes, allowing you to deliver the content yo...

B2B e-commerce (Business-to-business electronic commerce) is seeing exponential growth, with it expanding into many different markets, industries, devices, and through many channels. When one thinks of e-commerce, it is often B2C (Business-to-customer electronic commerce) that comes to mind, over B2B, and very few ever consider B2B e-commerce. B2C is a business transacting with a customer directly, whereas B2B e-commerce is when a business sells to another business – which means the former must take the requirements and needs of business customers into mind (wholesaling, etc). This page will hope to tell you what B2B e-commerce is, how it is used, and what some of the latest trends in B2B e-commerce are. The subject can be quite confusing, but with the help of this heavily simpli...

As you may already know, hiring a lawyer is going to be crucial for your company. Whether you own a startup or an established business, legal complications can always arise whenever you don’t expect them to, which can put a wrench in your business plans. Unfortunately, there is nothing you can do to stop this from happening. However, hiring the right lawyer can serve as a means of protection. Deciding to hire a lawyer is the easy part, but choosing one can take a bit of work. Don’t worry, though, as we’ll provide you with the qualities to look for whenever you’re in need of a lawyer for your business. Area of the Law The first thing that you should look for in a lawyer is their area of expertise. The law is a very large field and is hard to be tackled in detail by only one lawyer. That’...

The coronavirus pandemic has affected many businesses in the world, mostly those dealing with personalized services. The situation became worse after almost every region in the world got affected, affecting millions of people.  Most businesses were affected by governments' measures to prevent the spread of the virus, including social distancing, staying at home, and avoiding contacts. Lockdown was the worst thing that ever happened to most industries, as some ended up shutting down entirely due to a lack of customers. Below are some of the worst affected industries. 1.Sports and Entertainment Most entertainment scenes and sports avenues closed due to this coronavirus pandemic. This closure got facilitated by the self-isolation rules, keeping distance, and staying at home measures....