In the cutthroat world of digital marketing, rapid traffic generation is more important than anything else. You might have the most beautiful website, the best-written content, and the most attractive deals for your target customer, but none of this matters if no-one ever actually visits your website.
A rookie mistake that many websites tend to make is that they immediately start to focus on conversion rates. This makes sense since the whole point of generating clicks is to convert them into solid leads.
However, the race for a strong conversation rate results in a tendency to skip over the part where you need to generate traffic in the first place. Luckily, traffic generation isn’t rocket science. Here are five simple ways to drive serious traffic to your website in just minutes.
1. PPC Ads
Arguably the most effective way to get quick traffic to your website is by investing in PPC ads. If you don’t know what these are, they basically consist of paying Google to run ads for your website at the top of their search results. It’s a relatively inexpensive trick (just make sure to set a budget) that instantly broadcasts your site to a global audience. If Google Ads isn’t how you want to reach your target audience, social media advertising might be a better option.
2. Stay Trending
Keep your web content topical is a hugely effective way to reach out to a wider audience. If you have a web blog, simply keeping an eye on trending topics on social media and search engines is a way to ensure that you’re generating content that will grab people’s attention. This can be as simple as looking at Google Trends to see what’s hot, or you can use a more complex platform like AHRefs to get a more nuanced picture of what is driving traffic on the web.
3. Offer Web Promotions
Offering some eye-catching promotions on your website will grab attention and give you a much-needed boost in traffic. This could be as simple as offering free subscriptions or sales. It helps to be creative with your promotions, perhaps by rewarding visitor loyalty. For example, this is a common marketing tactic for traffic among online games/casinos etc. One example is Lucky Pants bingo promotions which have a number of these kinds of attention-grabbing offers, such as giving out increasingly generous bingo and slots bonuses to anyone who makes a first, second, and third deposit. These kinds of creative promotions will keep the traffic flowing.
4. Use That Email List
If you’ve had a website running for a long time, chances are you’ve already built up a decent list of email contacts. Instead of letting that list languish, out of fear that you’ll irritate potential customers with emails, put it to good use. Simply sending out a weekly or monthly email newsletter to all of your contacts is a handy way to remind everyone of your existence. If you can write some eye-catching emails, in the same way, that Buzzfeed transformed their email newsletter into their number one source of traffic, then you’ll have a steady stream of visitors for the long-term.
Cross-promotion and collaboration often prove to be an invaluable signal boost to websites of all shapes and sizes. Do some market research to find websites with overlapping themes to your own. After you’ve identified some candidates, reach out and offer to do some guest posting on their site. They will benefit from free high-quality content and you will benefit from getting your website out to a totally new audience.
As you can see, generating serious traffic can be done in an instant. Follow these straightforward steps to get the word out and boost your site visits today.