Monday, August 8

Five Ways to Build a Casino Brand Using Social Media

For decades, casinos have been associated with senior citizens and tourists, but things have since changed. With the introduction of online casinos, the market for casinos has significantly increased, and this has led to the growth of a multi-billion dollar industry that everyone wants to get into.  

At the mention of Sweden, most people think of IKEA, ABBA, and savory meatballs, but not many people are aware of Sweden’s thriving gambling industry. As of 2009, Sweden was the fourth largest supporter of online gambling in the European Union, with a state-owned company AB Svenska Spel, enjoying a monopoly in the market. In January 2019, Svenska Spel’s monopoly in the Swedish gambling industry ended; this came with openings for operators who have found abundant revenue opportunities.

However, with so many casinos getting into the game, it can become a challenge differentiating the stars from the standards. In this article, we take a look at five proven ways online casinos can use social media to stand out from the crowd.

Post Events

The promotional power of social media is a force to be reckoned with, and casinos around the world are not afraid to put it into use. Casinos can use platforms like Twitter, Facebook, and Instagram to promote casino events like contests, sweepstakes, and giveaways. You can then use these events to entice players to sign up to your casinos by offering them incentives such as an online casino bonus

As a bonus, some of these events create opportunities to collect data about the interested parties, such as age, location, occupation, and income; this information is then used to drive marketing decisions.


Retargeting is a digital marketing technique where businesses show ads to people who have previously visited and left their websites, also referred to as bouncing. Casinos use retargeting to their advantage by ensuring they serve ads mainly to potential visitors who have already shown interest in visiting their website. This is a fruitful tactic that’s been proven to convert more than 70 percent of retargeted guests. 

Retargeting is not limited to websites; casinos can use platforms such as Twitter, Instagram, and Facebook to target guests who have visited their social media pages.

Publicize The Big Winners

Everyone wants to be a winner, and people are naturally attracted to places they see success. Land-based casinos used to print out their big wins on newspapers and magazines for the whole country so that they could create awareness about their casinos. 

Online casinos, however, can now use social media to celebrate their big winners by posting smiling photos with big cheques on their pages. By celebrating the big winners, you engage your audience and make them visualize themselves in the same scenario, giving them aspirations of hitting the jackpot and, in turn, converting them into players. This digital marketing strategy establishes a positive feedback loop online and stimulates optimism. 

Pay for Ads

Most social media platforms offer paid ads that can be used to create awareness about the casino, boost casino events to a larger audience, increase the fan base, and bring more traffic to their websites. Social media ads are also customizable and give users the option to decide what the ads will do when clicked.

Using highly selective targeting, casinos can use social media ads to get to the most relevant audiences. This will increase traffic to the online casino, and that traffic translates to new and returning players; some might even be big spenders. 

Showcase Community Presence 

Having a social media presence enables one to be part of a bigger community. To be part of a community, one needs to contribute to the development of the community. 

Casinos can use this to their advantage by showcasing on social media any regional public service or charitable donations they make. They can showcase their support for local sports teams, athletes, and events they sponsor, as this demonstrates to the audience that the casino gives back to the community. This strategy creates a buzz online and draws in more players in the process. 

Today’s online casinos have an advantage over yesterday’s land-based casinos. Online casinos can continually engage their audiences through the use of social media and get regular insights on their preferences; this information can then be used to make marketing decisions. By implementing these effective online marketing techniques, casinos can successfully build a brand and convert guests into players. 

Carlos Norberg, the author here, is a veteran in the legal online gambling industry, with experience dating back to 2007. His background is as an all-source intelligence analyst and an enterprise CTO. Learn more about him here.

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