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9 Essential SEO Reporting Tools – Why It is Useful

9 Essential SEO Reporting Tools – Why It is Useful

Having a quality SEO reporting tool is essential for any digital agency, individual, or business wanting to be successful with an SEO campaign.

In this article, we are going to share with you 9 essential SEO reporting tools.

Working with a good SEO reporting tool will help you in many ways from running a successful SEO campaign to evaluating the results of the campaign.

The most popular SEO reporting tools used by most agencies these days are Search Console, Google Analytics, Google Data Studio, etc. but in this post, we are going to share many others you might not be aware of.

Features of a Quality SEO Reporting Tool

This might shock you, but if you are not aware, there are tens of thousands of SEO reporting tools out there. For a beginner, choosing the right tool can be hectic.

Here are some of the essential features to look for in an SEO reporting tool.

It should be easy to integrate with third-party tools

Quality SEO reporting software should be able to extract data from various external sources such as HubSpot, Google Analytics, SEMrush, etc. and compute metrics. Tools like Databox, Google Data Studio have query builders that allow users to generate even more complex reports.

For instance, in your active campaigns, you may want to extract e-commerce data from Shopify, traffic from Google Analytics, ranking data from SEMrush all in one place. A good tool should allow all this.

It should be scalable

Switching tools every time your agency reaches a new level isn’t good. A good SEO reporting tool should be able to scale and grow with your agency. Your tool should be able to accommodate the increase in demand and complexity of reporting.

It should allow business branding

Every report you generate and distribute to your customers’ needs to contain your logos. A tool that allows you to do this would be the best one to invest your money in.

It should have an alert feature

Getting alerts at certain times and stages of your SEO campaign is important to help you know whether you are making a step ahead of you are stagnant. Unfortunately, not all SEO reporting tools have an alert feature.

A good example of a tool that alerts you is SEMrush. With this tool, you can set email alerts to get notified of any important changes, especially when running a Position Tracking campaign.

Other tools like Databox sends SEO performance alerts through email, mobile, slack, etc.

It should be usable

The reason for using SEO reporting tools is to save your time and if you will have to spend time learning how to use a tool, then it’s not worth the investment.

The SEO reporting tool you choose should be easy to use for both experts and novices alike.

It should allow you to carry your report with you anytime

Think about this: You are using a tool but all of a sudden it stops working or it becomes discontinued all your data intact. Worse of all, you can transfer your saved reports to another reporting tool. How would that mean for your business?

You need a tool that allows data portability.

It should have a powerful combination of features

If a reporting tool has features like competitor data, position tracking, analytics, and backlink monitoring, don’t even think twice because that’s a great tool to have for your SEO campaign.

And if it has social media reporting, call tracking or email marketing features, thank God. It’s the best tool to use.

Good customer support

Does the software have quality customer support just in case you encounter a roadblock or in case you need any assistance?

Anything can happen any time when using the reporting tool and if you can get help either through a chat, documentation or support on social media, it would be better.

Quality SEO Reporting Tools

Based on the above requirements, here are the nine SEO reporting tools that have met the criteria of quality tools as shared by EssayOnTime UKSuperiorpapers, an essay writing service provider.

  1. Monitor Backlinks

To run a successful SEO campaign, you must acquire and monitor backlinks. Monitor Backlinks is a quality SEO reporting tool that can give you detailed reports about the existing state of your backlinks against your competitors. The tool can help you monitor your SEO backlink profile and that of your competitors.

The good thing about this software is that it’s a completely automated tool. You will frequently receive your reports through email so you can know how your new links are doing.

  1. SEOmoz

Another SEO reporting tool you should consider if Monitor Backlinks isn’t your favorite one is SEOmoz.

Moz is perhaps the most popular and power reporting tool in the SEO field and is loved by many marketers, businesses, entrepreneurs who are looking to educate themselves about SEO.

The best thing about Moz is that it’s the best of the best. With this tool, you will get to know your detailed and accurate reports as well as support from industry leaders.

  1. SEMrush

If you’ve never heard of SEMrush, then you need to come back to planet Earth. SEMrush is a complete marketing toolkit. With this tool, you can get your SEO reports and also know where your promotion strategy lacks.

Another good thing about this reporting tool is that it can provide you with your competitors’ SEO reports including their best keywords and backlink profile.

  1. Google Analytics

Surprisingly, Google Analytics is a free SEO reporting tool that can help you to better comprehend your SEO.

In fact, you must have used this reporting tool or you know of a marketer who uses it.

The good thing about this software is that it has a shorter learning curve, perhaps the shortest of all the reporting tools we have talked about in this article.

The only drawback with this tool is that it isn’t specifically designed to report on SEO so you might find it lacking some essential features a reporting tool need to have.

  1. SE Ranking

If the free Google Analytics isn’t meeting your needs, then SE Ranking is the second option for you. It’s an affordable tool and it is great if you want to monitor several websites.

Setting up this tool is also easy since it has an on-screen tutorial that will take you through the setup process.

The good thing about this reporting tool is that it has a suite of strong features such as backlink explorer, competitor SEO research, current, and past historical position tracking, etc.

  1. Google Data Studio

Google Data Studio is still in its testing stage but is a powerful SEO reporting tool for agencies, entrepreneurs, individuals, and businesses alike.

Well, this tool is a little bit too technical and setting it up takes time than all the tools in this list. However, if you’ve used Google Analytics before, you can still work with this tool without a problem. The good thing about this tool is that it’s also free.

  1. Databox

The good thing about Databox is that it extracts all the data and displays it in a single dashboard to allow you to monitor performance and discover insights in real-time. It is currently being used by more than 15,000 businesses and agents to report on SEO.

  1. AgencyAnalytics

Agency Analytics is also a complete package. With this tool, you can create custom dashboards and reports for your clients. The tool can be integrated with more than 30 marketing data sources. This tool has satisfied all the requirements of a great SEO reporting tool.

  1. Ahrefs

Remember that we didn’t follow any order in listing these tools so don’t think that Ahrefs is the last when it comes to performance as it appears in this list because this SEO reporting tool is much powerful than some of the tools we have listed above.

This is also a complete package. It a good tool for backlink analysis capable of generating more than 15 trillion links and is great for keyword research, content analysis, and rank tracking.

Final Words

The market is saturated with SEO reporting tools but that doesn’t mean they are all good for your business. The right reporting tool for you depends on your needs and budget.

So choose wisely.

Article was written by the guest writer James Murphy.

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