Search Engine Optimization (SEO) keywords range from single words to longer and more complex phrases used to search relevant content online. The audience uses them to search for something that is related to your brand. If you gather and optimize these keywords effectively, you get a better chance to connect with a larger audience on your website.
SEO is one of the most popular online marketing techniques practiced by several companies. A basic understanding of SEO principles gives away the fact that the right set of keywords is needed for a website to rank on search engine results pages (SERPs).
If anyone tells you that keywords are starting to get obsolete, never listen to them. Keywords are important to search engines and SEO professionals for these two main reasons:
- Keywords give clues to who the market is and what they want so you can position yourself better and find ways to meet their needs. Knowing your customer’s feelings will help you get to the bottom of their emotions so you will know how to use your product or service to impact their lives.
- Keywords give you direction towards the marketing content that you need to focus on. Is your audience concerned about the product itself? Do they want to learn more about the benefits of your product or service? What are other questions and concerns that they wish to address? These should help you decide what content format to use and the topics to write about.
Choosing the right keywords for your campaign involves a process. Your trusted SEO Toronto can help choose the most viable ones in your bid to market your business.
5 Factors to Consider When Choosing Keywords for Your IT Site
Picking the right keywords and keyword phrases is a crucial step in successfully executing your campaign. Increase website traffic but also attract the right audience. Choose the most effective keywords to connect with people who want to avail of IT services by considering these factors:
1. Is the keyword relevant to the product and services that you are offering?
There is a wide range of IT products and services to be purchased. When selecting the words you would like to rank for your SEO campaign, make sure first that these have been searched by the market and are relevant to your business. For example, an IT services company that builds websites is likely to rank for the keyword “website builder IT company”. Truthfully, this keyword phrase will generate a significant volume but ranking for it is not aligned or relevant to the services you are offering.
2. Does the keyword have significant search volume?
In SEO, search volume is a metric that shows how many people are searching for a particular question. Simply put, the search volume reflects the popularity of a search query. It is where you should anchor your content strategy. With the help of SEO tools, you can generate different keywords and phrases for your campaign. You need to find keywords that have high search volume and low competition rate so that you can appeal better to your target audience and have fewer competitors fighting for their attention.
4. Does the user intent for the query in line with your brand?
User intent is what a user wants to do when entering a particular keyword into a search engine. Is this person in there to buy or book? Is the searcher more eager to learn about the product or service before making a purchase?
Incorporating intent-based keywords, such as the inclusion of the words shop and buy, into the keyword strategy can help get your audience to do as they intend during the search.
4. Which keywords are being used by your competitors?
If there is one way that you can get ahead of the competition? The answer is in your competition.
Your competitors can give you an idea as to what keywords are being searched. In a niche or market with steep competition, this is a stuff of nightmares but, you can always turn things around to your benefit.
Keyword competition analysis is a process of evaluating how top rankings fare in terms of the most important SEO factors. The goal in doing this is to get a panoramic view of the competition you are up against and look for the opportunities that you can take advantage of.
Find the keywords (for example, corporate catering Toronto) that your competitors are after as well as which ones they are ranking. Conduct a thorough SEO competitive analysis until you extract the golden keywords that you can use.
5. Are you using local keywords?
One especially crucial factor to consider for service businesses in launching their SEO campaigns is their location. It is easy to get lost in the notion that the results of search engine queries include only those that are within close proximity but the truth is, the Internet is a vast universe and one query can generate results from all over the world. This is when thinking local should be a priority.
The first step that you need to take in local SEO is to identify the keywords that lead people to your business. Optimizing your site becomes easier when you know these queries they enter and create the necessary content that search engines will tag as relevant. For instance, if you have an IT business that offers online security guard training, add Ontario or Mississauga, or London to the keyword to help the searcher narrow down the results to the location most convenient to them. The chances of them looking for your services are higher when they know which provinces and territories you are operating in instead of just letting them guess which part of Canada you are.
Your IT services company can gain more attention if you optimize your website. The first step to optimization is finding the right keywords. With the help of the factors listed here, you can weigh in on which keywords to include in your campaign.