Thursday, February 9

Understanding Key Factors for Determining the Overall Page Quality

Website audit

A webpage would be ranked by Google only after examining and evaluating its overall quality. We know that page quality is supposed to be an effective measure of the significance of a specific webpage from the perspective of Google. Moreover, Google is known to employ the services of real humans who are referred to as ‘Search Quality Raters’.

In this context, you must know that PQ or the Page Quality rating seems to be a grade given by expert Page Quality Raters who are responsible for assessing and evaluating accurately how truthfully a webpage achieves its purpose and fulfills its goals. As per experts, author expertise, the purpose of the webpage content, brand citations, and links all are taken into account while evaluating the quality of a webpage.

As per Huffington post, it is quite common to hear people discuss search engine optimization and content marketing as two distinct and separate digital marketing tactics. Even though it is a fact that content marketing aims to fulfill several purposes and you come across certain SEO practices that seem to be 100 percent technical and may not specifically relate to content, honestly speaking, SEO and content marketing are intricately or inseparably linked. Moreover, you must remember that a brand’s SEO endeavors are fueled by content. Let us discuss some of the top factors that intensely impact a webpage’s overall quality.

Precise Purpose of the Webpage

The actual purpose of the webpage is supposed to be the reason for creating such a page. A webpage could be generated for serving a specific purpose or maybe to cater to multiple purposes, harm the user just by incorporating malicious code using download buttons or cookies, or make money.

Google, first of all, would focus its attention on understanding the exact purpose of the webpage as a direct response to the search by users. Semantic search is applied by Google for understanding the implications of the words behind the user query on search. Google tries to match them perfectly with the actual purpose of the webpage.

We know that Google would be coming up with the best available answers matching the user queries after identifying accurately the searcher’s real intent. The webpage’s chief purpose must necessarily complement the searcher’s real intent. We know that diverse sites would be having diverse purposes. Therefore, it is of critical importance to determine the exact purpose of the webpage. Let us point out some of the common purposes of web pages:

  • The purpose of a news website’s homepage is to provide news and inform the people with the latest developments taking place. The idea is to build a platform for sharing the latest news across the globe.
  • The purpose of creating the category page associated with a shopping portal would be to sell goods and services to people.
  • The precise purpose of a personal review site is to inform all users regarding the pros & cons of a specific product, and the striking features of the products.
  • The purpose of a how-to-page would be to look for the perfect answers to the specific questions for assisting the users.
  • Specific video content could be created for educating people on ways of drawing a summer landscape.
  • A software website’s category page is created to allow everybody to download specific software.

Suppose the content is more than 3000 words, it should be divided properly into paragraphs with perfect subheadings for improving the page’s overall readability score. While creating a webpage, it is of pivotal importance to take into account the user intent. Determine the chief purpose of your webpage and make sure that the content serves accurately the user intent. A high-quality page would never be created with the sole intention of earning money simply by running ads. Moreover, a webpage must not be crafted to harm the users. In such cases, those web pages would get the lowest possible PQ ratings. Get in touch with a reputed SEO marketing company for perfect SEO solutions.

Bounce rate website
Source: Kissmetrics

Examine the EAT Status in Search Engine Optimization

Expertise, Authoritativeness, & Trustworthiness seem to be the qualities collectively referred to as the EAT in Search Engine Optimization. Digital experts believe that web pages that are having strong EAT would be rated quite highly by the experienced search quality raters. Let us focus our attention on understanding what EAT is all about.


Was the content created by an experienced writer or a qualified SEO professional? Or was it written by an unknown or new author? Depending on the expertise and experience of the content creator the quality of the webpage would be evaluated.


Is the website that is showcasing the content authoritative? Has it earned a good reputation? Find out exactly how authoritative the author is known to be. For instance, an article published on the renowned NASA website would be regarded as far more authoritative in comparison to an article that is published in any local science journal.


The website where the particular content is going to be published has to be trustworthy. Moreover, the author’s level of trustworthiness matters a lot in determining accurately a particular webpage’s quality.

A medical article published by the well-known site WebMD is found to be far more trustworthy as compared to an article that appears as a personal blog of an unknown or random blogger. EAT is of great importance in evaluating the proper quality of a webpage. We know that a webpage with weak EAT would be regarded as a low-quality page and would get a poor SERP ranking.

Main Content Quality 

The main content or MC is supposed to be another important factor that is taken into consideration while calculating PQ or page quality rating. Google focuses its attention on the following points while determining the actual quality of the main content:

  • Content must be comprehensive and written clearly.
  • The content must be error-free. The high-quality main content should have no grammatical or spelling errors.
  • The information must be factually-correct and well-presented.
  • MC on a reputed shopping site must facilitate and let its users or potential customers find the products they are looking for easily.
  • All features on the website including a game, or a calculator, or a video must work smoothly.
  • EAT would also apply here.

You could consider examining the word count of specific webpage content with the help of competent tools such as the Word Counter. Use Grammarly for identifying any existing grammatical errors in the content. Cutting-edge tools such as Readable would be giving your content a score depending on its levels of readability.


Always keep in mind the above-discussed factors while evaluating the page quality of a specific website. Take proper steps for optimizing the pages. PQ rating seems to be performed by real people hence, do not even think of using any Black Hat SEO techniques for fooling them. Provide stellar services to all your customers and in return gain a positive reputation and goodwill in the market for your precise brand. Concentrate and divert your attention to the chief purpose and content quality of the page.

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