It has become perfectly clear to everyone that the success of any business depends largely on digital marketing. Which type of marketing tool will be effective depends on the type of business you are running. For example, heating and cooling HVAC companies mostly benefit from search engine optimization (SEO). Learn more about it here. What […]
Starting a law firm and establishing it into a sought-after entity takes perseverance and passion. The single thought of it may be scary to some lawyers since many of them want to play safe and avoid the risks involved in starting, especially if you’re doing it solo. Running a law practice is no different from […]
Not very long ago, financial decisions were made after sitting down with a professional advisor or discussing with your network of partners or investors. The very idea of investing was more accessible to Wall Street and the corporate world since the average individual didn’t have the tools or knowledge needed to gather data. Now, things […]
From climate change predictions to optimism about space exploration and artificial intelligence, the decade ahead for businesses and entrepreneurs looks to be both exciting and turbulent. As the world grows increasingly smaller, events in faraway places can have a knock-on effect on your company. The one thing that can be said for certain about the […]
It’s safe to say that social media has changed the way we live our lives. Social networks have changed our daily routines and the way people do business. This is especially true when it comes to marketing. People are no longer advertising their products or service via TV commercials. They do it on the internet, […]
Growth hacking is not a term that you usually hear around — chances are you don’t even know what it means. We cannot blame you as it is a name that is unfamiliar unless you’re in the marketing industry. Growth hacking is coined in 2010 by Sean Ellis who is said to be the first ‘growth […]
Nowadays, the digital era has transformed the way in which we do business. Digitally, the business promotion has been on a continuous trend from campaigns, newspaper advertisements to digital marketing. Every old and new business brand is focused on the way of promoting its brand to potential customers and as such, there is a continuous […]
In the last two decades, the way real estate is bought, sold, and managed has changed drastically. In place of the old methods which mostly depended on print media, outdoor advertising, and one-on-one interactions, almost everything happens in cyberspace today. Face-to-face communications and offline marketing have largely been replaced by internet-based strategies. This new marketing […]
The importance of data in modern digital marketing has always been important. However, without good data governance, there are also huge risks attached to its use and capture. With more ways to capture insights about customers than ever, marketers more than most need to care about looking after data from collection through to analysis. In […]
The importance of data in modern digital marketing has always been important. However, without good data governance, there are also huge risks attached to its use and capture. With more ways to capture insights about customers than ever, marketers more than most need to care about looking after data from collection through to analysis. In […]
The world of digital marketing is so fast-acting that brands all too easily fall into the trap of marketing without taking the time and setting up for success. No matter how much money you invest, without the fundamentals in place, you will never reach the highest digital marketing returns. The list below outlines three components […]
Hold Fewer Meetings A company that holds fewer meetings will save a lot of money in the future. The time wasted in meetings is time not spent on being productive and making money for the company. The secret to productive meetings is not having a lot of them, and having fewer people show up. Jeff […]
These Asian Companies Join the COVID-19 Fight by Helping Healthcare Frontliners Reaching more than 175 countries, the coronavirus pandemic has overwhelmed healthcare systems across the globe. Countries are struggling with medical supply shortages, exhausted healthcare workers, and overcrowded hospitals. As such, countries within the Asia-Pacific region are responding to the public health crisis on several […]
Getting ahead in business is key in the modern world if you want to succeed and earn the big bucks. Still, it is also necessary to start from the beginning to get there, which means starting out by studying for a business degree at a university or college. There are so many different degree types […]
Businesses and companies are always at risk. It is the very nature of the business that there is always competition or something ominous lurking just on the horizon. There is an infinite number of people waiting to step up and take the food off of your plate, and because of this, crisis management was developed. […]
Having a business requires a lot of money, particularly if the business needs to be developed and expanded. Business owners do not always have the means to do this. Therefore they promote their business to potential investors hoping that someone will provide them with the money they need to continue their business and achieve their […]
Founded in 1908, BP Plc (British Petroleum) is one of the largest oil and gas companies in the UK and the second-largest in Europe. Formerly known as the British oil company, it is now known as BP plc, the world’s largest energy company with a market capitalization of more than $1.5 trillion. BP P.L.C. employs […]
The world is getting digitized with each passing day — different trends arise every day and more people tend to rely on online communities. If you are one of those people: starting businesses, boosting opportunities, or building images with the use of the world wide web and other digital platforms, then it is important for […]
2020 has been an interesting year full of challenges and struggles. The pandemic and lockdown have proven that life goes on, but we have to make changes as necessary to get things back to normal. This begs to ask the question, what happens with education? While it might not be the wisest to gather in […]
B2B e-commerce (Business-to-business electronic commerce) is seeing exponential growth, with it expanding into many different markets, industries, devices, and through many channels. When one thinks of e-commerce, it is often B2C (Business-to-customer electronic commerce) that comes to mind, over B2B, and very few ever consider B2B e-commerce. B2C is a business transacting with a customer […]
