While scrolling through your news feed on Facebook, Instagram, or any other social media platform, you see a lot of ads. You might notice a promotional campaign or a product review post going viral every now and then. Social media ads are tailored and specifically targeted at you by marketers who consider you as potential […]
In case you’re wondering how marketing campaigns and methods actually looked like in the previous century when there was hardly even a notion or indication of the thing we rely on so much today – the internet – you’re not alone. Although the idea of running a successful marketing campaign offline seems almost unfathomable these […]
In today’s digital era, mobile apps have achieved the status of sheer necessity and it is far more than just a fancy thing present on your smartphone. This has been demonstrated effectively by statistics that claim that there are over 150,000 app developers and they have been collectively responsible for generating 800,000 mobile apps. Mobile […]
Influencer marketing has skyrocketed in popularity over the years. At the same time, what many marketers don’t think about is that influencer marketing has existed for many decades. The only difference today is that social media has made influencer marketing into a commodity. In recent times, new forms of influencer marketing has also emerged as […]
If you’re reading this, you’re probably looking for creative ways to promote your payroll outsourcing services online. You may have heard that social media is an essential part of any marketing strategy. While this is true, it’s also important to consider your location and the needs of the market you operate in. Keeping these two […]
In the past few years, micro influencers have exploded onto the scene. This makes total sense. With their smaller audience size, they’re able to preserve authentic relationships with their followers, keeping things more personal and relatable. Even better, smaller accounts generally tend to have more engagement since your audience feels like they actually know you. […]
In this day and age, businesses have plenty of marketing options at their disposal when looking to make their brands more visible. We are talking about a wide variety of different strategies, tactics, and channels you can use to get your business in front of the eyes of your target audience. One of the most […]
Are you committing any of these common 15 influencer marketing mistakes? Or are you even aware that they exist? I am sure you’ve quite familiar with influencer marketing by now, so I’ll skip the introduction of telling you just how powerful influencer marketing and cut straight to the point. As you know, influencer marketing can […]
Despite being a more traditional form of marketing, telemarketing is actually still an important element of the mix of marketing tools you should be using to reach out to potential customers, including email, social media, direct mail, etc. What makes telemarketing unique from other forms of communication is that it involves direct human-to-human (H2H) interaction, […]
For a business owner, it could be a point of pride to watch their dreams translate into profits. But, the road to success still comes with a number of potholes that you must avoid on your way. Money is one of them. It can be tricky to figure out which financial advice to pick and […]
All of us are experiencing a technological revolution like never before. It is transforming how we live, work, and connect completely. It is no different for businesses either. Every business leader has felt the impact of the digital uprising, which has blurred the lines between physical, digital, and biological experiences. Be it the financial sector […]
Life may be full of surprises, but it should come as no surprise that social media requires the most effective scheduling to maximize your reach and engagement. Indeed, the only surprise from a marketing perspective should be the look of surprise and delight on your audience’s faces when viewing your amazing social media posts delivered […]
We all know the story. You’ve fulfilled your end of the bargain and rendered a service according to the terms and are now waiting to be paid. The agreed-upon day comes but you aren’t remunerated. The client asks for an extension citing cashflow issues and you begrudgingly grant one. Unfortunately, the days turn into weeks […]
Most businesses don’t have millions of dollars allocated to in-depth marketing campaigns that can span across markets, industries, and continents. In fact, a majority of businesses have a very limited marketing budget, so it’s important to maximize each and every dollar to get the greatest return on your marketing investment. Grassroots marketing is a strategy […]
Why Authenticity Matters in Influencer Marketing (And How to Be Authentic). Influencer marketing has existed since the age of dawn. Back in the days, people looked up to leaders and other influential people. After that, celebrities were all the fuzz, and now, social media is dominating the influencer market. The only difference now is that […]
It’s 2019 and there are hundreds of social media sites available but email still is the most trusted and preferred source for digital communication. Email marketing has the highest rate of engagement compared to other networking sources. Email marketing also gives a better return on investments. Each and every company make a great effort to […]
Trust is the single most important thing in influencer marketing. If people don’t trust you, they will never buy from you. It’s that simple. For influencer marketing though, authenticity is far more than just coming off as authentic, as a brand. There’s much more to it than that. I’ve seen things done right when it […]
Wondering which social media platform is best for influencer marketing? You are probably no stranger to influencer marketing if you’re here. You have probably seen some of the statistics that prove the power of influencer marketing, and maybe, you’ve even run your very own influencer marketing campaign. Influencer marketing has skyrocketed in popularity because today, virtually […]
Curious about the benefits of influencer marketing? If you want to hear one of the worst-kept secrets, it is that influencer marketing is tremendously powerful and effective in marketing. Let me rephrase that. Influencer marketing was a really well-kept secret when it was in its early stages, but today, there’s not a lot of people […]
Instagram is a popular social media you can use to share your photos and videos, communicate with friends and follow the influencers and celebrities. But not just that. Instagram is also a great platform to make money on, as well as a useful tool for growing your business. And the list of business opportunities Instagram […]
