If you’re reading this, you’re probably looking for creative ways to promote your payroll outsourcing services online. You may have heard that social media is an essential part of any marketing strategy. While this is true, it’s also important to consider your location and the needs of the market you operate in.
Keeping these two factors in mind, we’ve put together a guide on how to promote payroll outsourcing services in Spain using social media. Read on for more.
The Challenge Of Marketing Payroll Outsourcing Services
Payroll is a difficult service to provide, which is why a lot of accounting firms don’t offer it. However, this has opened an opportunity for Spain payroll outsourcing firms. These are businesses that specialize in simplifying this often confusing and frustrating process.
But, thanks to cloud-based software it has become easier to run payroll outsourcing services. Nowadays you can store all of your clients’ details on a cloud which you can access online through a smartphone, tablet or laptop.
This allows payroll outsourcing firms to juggle multiple clients without having to hire more people, and it makes payroll outsourcing an attractive and lucrative industry.
But, the only downside is that firms have to compete with the same software they use as an increasing number of businesses are also waking up the benefits of using it. Oftentimes, the best way to distinguish your services is to show potential customers the difference between working with your firm and using software. You offer a personal touch, convenience and customizations that may not be possible with software.
The best way to communicate your value proposition nowadays is through social media marketing because that’s where most businesses look to find service providers.
But, how do your leverage social media to attract clients? That’s what we’re going to share with you below.
Why Should You Use Social Media?
The great thing about social media is that it’s the cheapest form of marketing there is. Yet when done right, it can yield better results than traditional marketing methods. Another benefit of social media is that it connects you directly to your clients.
You can use social media platforms to share positive client testimonials and reviews, build authority in your field by showing how much you know, speaking to your customer’s needs, and exposing your brand to prospects and customers on a consistent basis. With social media, there’s no intermediary standing between you and your customers.
Plus, you can use the different available platforms to keep up with the latest trends in your industry.
How To Use Social Media
The first step to using social media marketing is to figure out which platforms to have a presence in. It doesn’t help to be on social media if the channels you’re using aren’t effective for your industry.
B2B services like payroll outsourcing do well on platforms like Twitter, LinkedIn, Facebook and YouTube. That’s because these platforms have the right demographics for you to leverage. Here’s a closer look at the top social media platforms to consider:
LinkedIn is the place to be if you want to connect with professionals in your industry. It’s a great platform to use in order to keep up with the latest developments in bookkeeping and accounting because there are a lot of individuals and organization that share similar interests, skills and experience.
The best way for you to leverage LinkedIn is to setup a business profile for your firm, connect with like-minded professionals and join relevant groups.
Facebook is still the largest social network with over 2 billion users around the world. It’s also one of the most popular platforms among B2B operations including accounting, bookkeeping and payroll outsourcing firms.
Facebook is a great place to build an online community and a strong brand. You can do this by sharing links to your website as well as photos and videos that’ll help you create a movement around your brand. This type of content works really well to help you build relationships and connect with local businesses.
All you need is 140 characters and good content to thrive on Twitter. By using the right hashtags, you can find customers and build authority. The best part is you don’t need a lot to start sharing on Twitter as you can share your message in short, bite-sized segments.
Blogging is a highly valuable tool for building brand equity. You can use your company blog to share topics that touch on your customer’s pain points while showing off your expertise in payroll services.
The best part about blogging is that it allows you to create what is known as “evergreen content.” This is content that will continue to attract visitors to your site long after you posted it.
YouTube is the most powerful video sharing platform in the world. Its 1.3 billion users reportedly watch 5 billion videos per day! You can use YouTube to repurpose your blog content into video form for the visually inclined. Similarly to blogging, YouTube offers an evergreen content strategy that allows you to create content that’ll continue to work for you long after you’ve uploaded it.
Tips To Promote Your Payroll Outsourcing Services On Social Media
Even the best platforms on social media must be used right if you want to see results. Here are some tips to help you get started.
- Be consistent
Once you’ve created a profile on the social media platform of your choosing, make sure to create a short but detailed description of your firm and what you do. Keep it short, sweet and professional.
Now, use the same description and try to maintain the same image across all social media platforms. This will make it easier for people to find you and make an association between your brand the platforms you participate in.
Don’t forget to place links to your social media pages on your website as well.
- Develop a strategy
Before you start posting on social media, make sure you have a strategy. Without one, it’ll be like you’re throwing paint on the wall. You’ll make a splash but you won’t get the results you want. Rather build a strategy that fits each social network while keeping in mind your goals and objectives.
For instance you could use:
- LinkedIn to connect with prospects, clients and similar firms.
- Facebook to build an online community that’ll help you generate new leads for your business.
- Twitter to participate in the latest industry discussions and promote special offers.
- Blogs to build an authority and provide a useful resource for prospects and clients.
You might start out with two or three networks and expand to others based on results and industry trends.
How To Create Social Media Posts That Get Results
There are numerous tutorials available out there on how to craft effective social media posts. After doing some research we found that following the guidelines below can help brands to create great social media posts.
- Find an interesting angle
People are bombarded with content every day. The key to grabbing their attention is to keep things interesting. Find trending topics and hashtags to participate in that are also relevant to your business. Explain how each trend will affect your prospects and clients while presenting them with a viable solution.
- Keep things relevant
When crafting your social media posts, always keep in mind your customer’s needs and preferences. For instance, if you mainly deal with businesses in the construction industry, concentrate on content that speaks to their pain points. The key to success in social media is to provide value to your followers and make them feel understood.
- Keep it professional
You don’t have to be wacky to attract attention on social media and you can just as easily succeed without sharing your personal life. Check every post to make sure it’s professional and won’t compromise your business’ reputation.
- Display your personality
People find it easier to identify and interact with humorous and unique content, as opposed to posts that look as though they’ve been crafted by a robot. So try and keep things lighthearted but professional.
- Posting frequency
While you might feel pressure to post all the time, it’s not necessary to jump on every trending hashtag or tweet. Pick your content carefully and try to not be in your customer’s face too much. For best results, only post high quality content that you know will resonate with your audience.