How to Arrange A Successful Contest on Social Media
Giveaways on social media are great because of many reasons. Everyone loves getting something for free, right?. The truth is that the main reason why many people follow a brand on Facebook, Instagram, Twitter etc is to obtain a discount or to join giveaways when they show up. In fact, 90% say they follow businesses on Twitter to get discounts.This is where you come in. In this article, we´ll be teaching you how to set up a giveaway on social media and discuss what you earn from it.
The main perks of having giveaways for brands are:
To set up a giveaway, there are some “ground rules” you have to follow before releasing the contest.
1. What will you be giving away?
If you are a brand that sell different products, making a giveawat shouldn’t be that difficult. Maybe you want to give away a product that isn’t selling very well to help get more exposure of it, or maybe you want to have a giveaway of a new product that hasn’t been released yet to create hype and buzz?
When setting up a social media contest, t’s important to set up clear rules. If you are a private person trying to obtain more followers and a better engagement, you too can do this! If you have a large enough follower base, you can try to contact other brands to see if they would be willing to donate you a product to give away, otherwise, you’ll have to give it away yourself.
But There’s a Catch:
The most important thing is that you give away something that people want. If you give away a rock, it is unlikely that anyone is going to be joining your contest. Make sure that it is clear in the caption (and photo) what you are giving away. Let’s say you are giving away a t-shirt and take a photo of someone wearing the t-shirt in front of a car, you can can create a bit of confusion.
2. How long will the contest run?
How long the contest is running should also be very clear in the description. Once people have joined your giveaway, they are eager to see if they have won. Therefore it is very important that you have very clear information about when the contest is over and the winner is announced.
3. What do you need to do to join the contest?
This is where it might get tricky. There are endless ways to arrange a contest on but most importantly is to tell people how they enter the contest. Below are some “entering rules” that you can have on your own contest that will give the best result for you. Because what you want is that your giveaway is going to spread to many people and have as many people entering the contest as possible. This will result in you receiving a lot of new followers (if that is the criteria to enter the contest).
Some rules that the competitors have to do to join the giveaway can be:
- Like the post
- Repost the giveaway post
- Follow our account
- Tag X amount of friends
- Have your website link in your bio and write “done” on our post
- Follow us on Instagram
- Subscribe to us on YouTube
- Join Our Newsletter
There are of course a lot of other criteria you can have to enter your contest but these are some of the most common ones to help you get some ideas on How to arrange a successful contest on social media.
3. Announce the winner(s)
When the giveaway is over, inform your followers that it is and congratulate the people who have won. Unfortunately, everyone cannot win and people will get disappointed but if you are planning to arrange more contests in the future-tell your followers about it so they don´t unfollow you just because they didn´t win anything this time. Give them something to look forward to.
4. Send out the prize to the winner(s)
Once you have announced a winner or winners, Encourage the winner(s) to share about winning the price. Make sure to send out the prize(s) as soon as possible as well because people are very impatient. If you ask the winners to post the product once they have received it, you will not only get more “marketing opportunity” but also show people who you aren´t a person that arranges fake contests where there actually isn´t a winner.
Lastly, we hope that you have learned How to arrange a successful contest on social media and that you will have success arranging one.
By following these steps, you can expect everything from a couple of hundred entries to several thousand depending on your followings and how much you market the giveaway. As always, if you have any questions regarding How to arrange a successful contest on social media, then comment them below!