Surefire Ways to Grow Your Pinterest Followers
Want to grow more followers on Pinterest?
If yes, this article is for you.
Pinterest is an excellent platform to gain exposure for your brand. With more than 150 million monthly active users, you can build an immense marketing power with the help of Pinterest.
1: Work towards getting your account verified
A verified account can make a huge difference in your growth on pinterest.
Luckily, it’s relatively easy to do and at the same time, it has a big impact on people as it makes it easy for people to trust you, knowing your account is the real deal.
This increases the chances of someone deciding to follow you larger.
When you’ve gotten your account verified, people will see a check mark, located right next to the URL of your brand.
2: Have a Pinterest-friendly website
Promoting your Pinterest page on your website or blog is a great way to dramatically increase your followers.
However, this can’t be done unless you have a Pinterest-friendly website.
The easier you make it for visitors to follow you, like, repin and engage with your comment, the more people and the more often they will do it.
There are a bunch of widgets for your website that can help you integrate your Pinterest account on your website but Follow Us and Pin It will probably be more than enough.
These widgets make it super easy for people to follow and engage with your content with just a few clicks, so make sure you use them!
3: Take advantage of rich pins
Rich pins are totally free and let you add more detail to your pins.
Rich pins can help you catch people’s attention, which is the first step to gaining a follower.
It’s important to know that there are three types of rich pins:
- Recipe
- Product
- Article
These three are perfect for both businesses and bloggers.
The difference between a regular pin and a rich pin is that a regular pin only includes a description of the pin in the comment field while rich pins creates a clean title and ensure that product information doesn’t get changed or removed from the comment field.
4: Implement the Pinterest “Follow Button”
Some people call the “Pinterest follow button” the key to success in growing A Pinterest page.
I wouldn’t take it that far but I do agree that adding the follow button to your website can generate great results.
The follow button takes your website visitors straight to your Pinterest page, and thereby attracting followers.
It’s important to have in mind that if the people likes your website content, the chances of them beginning to follow you on Pinterest is much larger than if you have a high bounce rate.
And as you probably can guess, this button is more effective if you have a high-traffic website as more people will see it and click through on it.
You can add the follow button to several places on your website.
For example the header area, the footer, sidebar and in the menu etc.
The opportunities are endless!
The most important part is however making it easy for people to find your page and visit it.
You can create your own follow button by using the widget builder page on Pinterest or you can create a custom button that matches your personal branding.
This is completely up to you!
5: Engage with users
While some people say that they follow button implemented is the key to success, I believe that engaging with users is the key to success.
No matter which social media platform you’re on, this principle goes for almost all of them.
By engaging with users, you’re doing several things. These are some of them:
1. Your creating brand-awearenes.
2. You’re making people aware of your page.
3. You’re making them visit your profile.
Gaining pinterest followers is all about recognition. If people don’t know you exist, they won’t follow you! Sounds logical?
That is exactly what you do when you are engaging with users.
You are making them aware of your page and therefore dramatically increase the chances of them following you.
How you can engage with users
There are plenty of ways you can engage with users on Pinterest.
Here are my favourite methods:
- Commenting on pins within your niche
- Commenting on pins within your niche
- Sending messages to people within your niche
- Repinning relevant content
As you can see, it’s not just about engaging on pinterest but engaging in a targeted way.
The people who are most likely to follow you are those who likes the same things as you and enjoy the things that you are sharing.
Because after all, that is the reason you’re following someone on Pinterest.
6: Follow other users
Following users are one of the most surefire ways to gaining followers.
As mentioned previously though- follow ONLY people within your niche that has the same or similar interests as you as this will dramatically increase the chance of getting followers.
The process is simple:
Once you have followed users, check who is following you back and continue following them.
Find the users you are following but who aren’t following you back and unfollow them. Then repeat all over again.
Tips when following others:
1. Search for a keyword closely related to our niche.
2. This will present you with a list of pinners, boards and pins that contain your keyword.
3. Decide on who you are going to follow. (A tip is to check out their page before you follow them to see if they really are within your niche and will begin to follow you.
4. Begin following people/boards who share pins similar to what you share.
5. Begin following around 100-300 people a day and then wait a few days. This is because of two reasons: Pinterest might block/ban you if you’re misusing the platform and secondly, people might not be logged in all time and therefore might not see your follow immediately.
6. When you’ve waited a few days, check who has followed you and those who has followed you. Continue following these accounts. Find those who haven’t followed you and un-follow them.
7. This trick will most certainly help you gain a lot of followers. Just make sure you are following people relevant to your niche.
7: Mention Other users
Mentioning other users is a great way to draw attention to your page.
When you mention someone on Pinterest, a good strategy is to compliment them as this helps make the mentioned user more interested in you and your page. And of course- more likely to follow you.
Conclusion
Gaining followers on Pinterest is actually not that difficult but it demands a little bit of hard work and strategy.
If you follow the steps above, I guarantee you that you’ll see some type of results within just a few days.
