Neglecting your online presence? Discover 4 reasons why law firms should embrace social media
As a law firm, it’s natural to be wary of using social media to promote your business. The law and all the legal cases that come with the role are often serious and they require those involved to be professional and demonstrate their competence at all times. It’s what people expect from a legal firm, right? Surely social media would have the exact opposite effect? It would look messy and unprofessional – hardly the look that a law firm is looking for…
However, despite your current speculation on the world of social media, more and more law firms are coming to realize that the way to reach out to new clients and to keep themselves relevant is by embracing social media platforms and using them as effectively as possible.
Want to know more? Read on for 4 reasons why law firms should embrace social media.
The marketing potential is huge
Facebook marketing for attorneys is a growing trend that shows no sign of stopping. As a business, you’ll probably appreciate how expensive and time consuming your current marketing strategy is. However, with social media marketing, you can save money, tailor your entire marketing strategy and still get the results that you want.
When you use social media as a marketing tool, it allows you to specifically target people of a certain age, demographic, location or interests and promote your legal business directly. This kind of marketing also gives you up to the minute analytics so you can see what’s working and what isn’t – you can also make changes to your marketing where needed and spend as little or as much money as you wish. It’s a no-brainer!
You can improve communication with your clients
The world is moving fast, and fewer and fewer of us are using the telephone to get in touch. For many, their first point of contact with a business is via social media.
Whether they’re already a client and they have a query about their case, or they’re a potential client who wants to know more about you, a quick and prompt response is key. And social media can help you provide that. If you use multiple social media platforms such as Facebook and Twitter then clients have several options of getting in touch.
It can help you find talent
If your firm is hoping to expand and attract the very best candidate, then a strong social media presence will help you achieve this. By posting frequent, high-quality content you can demonstrate to potential candidates that you’re a firm that is modern, professional and a great place to work.
You can focus on the personal side
It may surprise you that many legal firms aren’t afraid to challenge the stuffy and high maintenance perception that people have of lawyers. Social media allows you to share and create light-hearted and even comedic posts, all to get people talking and interacting with your firm online and therefore, sending more clients your way! A witty video or a photo that many would relate to are great ways to break the ice.