According to Forbes.com, 78% of salespeople outsell their peers by using social media for their business. Social media is a great way to spread the word about your company, increase your website traffic and promote your goods and services. In this day and age, it is vital to harness the power of social in order for your small business to succeed. Here are some ways and reasons to get social.
Linking your social media pages to your website and vice-versa will help increase the number of viewers to your website. If people like what is on your Facebook, Instagram, or other social media page, they will be keen to learn more about you and your business and will click on the link to your website. Increase your selling power by making your website attractive and informative. Employ the skills of an e-commerce specialist consultancy such as Magpie, and soon you will be a magpie, garnering shiny rewards from your increased sales.
Advertising on social media platforms is free and extremely effective at reaching customers all over the world. Posting videos on these platforms is substantially more cost-effective than paying for an advertisement to appear on television or broadcast over the radio. If you have the right equipment, you can make the video yourself to save even more money.
If you were to employ a company to produce a television advertisement for you, the cost could run into thousands of dollars.
Get Close to Customers
Social media makes it easy to interact with your customers, and in turn, they feel that you are more approachable. People can contact you easily, quickly, and in an informal manner. Replying to comments or inquiries on social media platforms is more straightforward and speedier than writing long personal emails.
Many customers can be reached in one post. Posting a small blog or pictures of yourself and your staff makes you seem more personable as people can put a face to the name – unlike if you were a large, faceless company. People will be more trusting and comfortable with your business.
Build a Good Reputation
If your customers can post their comments on your social media site, other people can read them, and you will be able to build a reputation – hopefully a great one! Encourage satisfied clients to write a complimentary review of your product or service and post it on your social media page for all to see.
Nothing increases sales than a 5-star review from a happy customer. Having a feedback facility on your social media site will ensure you strive to give your customers the best quality service and goods. A negative review could destroy your reputation in a second.
Social media platforms are a worldwide phenomenon. Therefore your business is able to reach customers everywhere – the world is your oyster! People can easily share information between friends and family, and soon your brand will be shared on platforms all over the world. Television and radio could never cover such a vast transmission area.