Virtually every business is on social media these days, and with more than half the world’s population logging on daily, it’s not hard to see why. It’s a uniquely powerful way to pop up in the palm of the hand of the very people you want to do business with, and they love that you do it. The problem is that now everyone’s on social media you need to be exceptional if you’re going to stand out from the crowd. Take a look at the following hints and tips below, and you’ll be able to find the words that take your brand content to the next level.
Speak the language of your target market
If you’re using the corporate language of the boardroom on social media, you’re just not going to be able to connect with the consumer. The same goes if you’re trying to use the sales-orientated style that works much better on infomercials. To figure out how to go about talking with your audience, you first need to know who they are, and why they would come to you. It sounds like common sense, but you’d be amazed at the number of companies who never think to do it.
Take these brands for example. They have wildly different products and services to one another, and they each approach the issue of engagement in a different way. It might at first appear that there are now dozens of different ways you can speak to your audience, but it all comes back to knowing who they are. Create a profile of your ideal customer, and then think about how they would chat with their friends. That’s the starting point for your new style.
Always look to create and innovate
There’s nothing worse than following a social account that runs out of steam after a few weeks, and then spends the bulk of its time retweeting its own earlier posts. It’s boring, it’s a big turnoff, and it’s guaranteed to result in a huge exodus of followers sooner rather than later. Commit to periodic reviews and strategy sessions, even when things are going great, and you’ll be able to come up with stunning campaigns just like these brands did.
Emojis really do bring a post to life
When you want your brand content to show you in a good light, there’s nothing more important than showing a human wrote it. If you produce text that looks like it’s been produced by an autoresponder, no one will engage with it. If you make it positive, conversational, and rich with emojis, you’ll be headed in the right direction from day one.
Develop a unique voice for your brand
There are a whole host of tools you can use to take your brand content to the next level on social media, and they’ll help develop the unique voice your brand needs:
- Trust My Paper puts you in touch with expert writers who are ready and waiting to find the turn of phrase that perfectly captures your brand voice
- Grab My Essay is all about fast returns and high quality — ideal if you want to be able to make an impact on your followers from day one
- Supreme Dissertations is ideal when you want longer content you can link to from your social media
- Grammarly allows you to check everything with an expert eye before you send it to a global audience
- Hemingway App is ideal if you want to be able to put some energy into your writing and find the snappy slogans and phrases that will take your brand to the next level
- Productivity Planners are an essential tool to ensure that your content is always fresh and vibrant. Find something that works and keep doing it over and over, and your social channels will soon lose momentum and go stale
Use your analytics to guide your writing
You might not think analytics and engaging content go hand in hand, but they really do when you think about it. How are you going to know what your audience likes unless you ask them? The best way to do it is to track your key engagement metrics across time, and then review them as part of your periodic strategy sessions. It’s an approach that few brands adopt at the start of their social media journeys, but it’s one that will give priceless direction to your branding efforts.
Tap into the mood of the moment with topical posts
Your social media needs to do more than just promote your brand and latest offers if it’s going to keep your followers engaged. It needs to share interesting news stories, add value, and offer advice. The occasional humorous message that resonates with that day’s viral sensation wouldn’t go amiss either. Just make sure you don’t sacrifice quality by rushing out content.
Why not use tools like Best Essay Education and Wow Grade to fine tune your language, and then load everything into Buffer to ensure it hits people’s streams at the perfect time? That way you can create stunning brand content, and put in front of the eyes of the people who want to see it. Ideal for growing your following with the click of a button.
Find a cause that means something, and write about it
Your social media channels aren’t just ad platforms, they’re a chance to introduce the true ethos of your brand to the world. Perhaps you have a vision for making the world a better place? Or maybe there’s a burning injustice that you want to correct? It doesn’t matter what it is, as long as you’re doing it out of genuine interest and passion. Choose a passion project, and then use your social media to raise awareness. It’ll help massively with your engagement, put your brand in the spotlight, and most of all you’ll be doing some good in the world.
“Social media is the voice of every brand these days, and getting your message sharp and crisp has never been more important. You want to be engaging, positive, and come across like a human being. No one wants to follow an overly corporate account that does nothing more than ping ads at them. Show the world what your cause is, and people will start to take notice.” — says Marie Fincher, a writer at Studicus and branding expert.
Talk to your followers, not at them
Last but not least, you need to remember that social media is a two-way street. Most of the time people will read your content, digest it, and move on, but sometimes they’ll want to get involved. This is great, and it’s proof that your approach to writing is really paying dividends. The secret is to capitalize on this early success and run with it.
If you take the time to respond, to reach out, and to engage, it’ll make all the difference to the way your brand is seen. It’s not just the follower who messaged you that’ll see it, it’s everyone. Think of it as a chance to get some free marketing, and remember to keep going with the affable and personable style of writing that got you noticed in the first place.