Pink Floyd has given the world the ultimate marketing strategies – Money, Time and Us & Them.
And that’s just one album.
The one thing that they didn’t add to this mantra is Technology.
Two decades into the twenty-first century, and with ever-advancing technology, the gradual, time-consuming process of marketing your business is being taken over by technology for good.
Automation is the new black of this era and marketing is not untouched by it.
So if you are still dependant upon manual efforts for it, it is time you take a look at the following tools that can automate marketing for you to focus upon other things.
If you are even remotely related to marketing somewhere then it is highly unlikely that you haven’t heard about HubSpot.
Termed as one of the pioneers of in automation technology for digital marketing, HubSpot can help you in transforming your inbound and outbound marketing for increasing lead generation. Their services cater to everything from email marketing to cold calling and PPC to content marketing.
Being a Salesforce company, Pardot offers one of the most promising technologies to take lead scoring to another level for your company. Ideal for B2B businesses, it is similar to its B2C counterpart salesforce marketing cloud.
Pardot offers lead management solution that includes CRM integration, lead scoring, Lead nurturing, Email marketing and even ROI reporting. With this kind of model, you can bring your sales and marketing teams to work together, optimize their efficiency and shorten sales cycles.
This is an effective CRM software for SMEs that helps them in the automation of their marketing practices including email marketing.
This solution has many flexible yet powerful functionalities for automation and is one of the most extensive solutions in the market. In fact, ActiveCampaign is labeled as one of the most reliable solutions on the market.
While it might not be the best option for beginners but it is one of the best tools for professionals since it takes longer to get a hold of this software.
Autopilot advertises itself to be one of the easiest to learn marketing solutions. Having the highest visual appeal among the marketing automation tools, Autopilot presents a straightforward and clean interface that is even fun to use.
This platform is used for targeting leads through messages and emails and also allows you to create an autoresponder.
Another great marketing automation tool in the market is GetResponse which presents a multi-level solution for all kinds of marketing woes. Alongside providing a sophisticated solution for marketing gurus, this solution is extremely affordable, starting at just $10 a month.
Furthermore, if you to upgrade to their advanced plans, you can take advantage of features such as,
- eCommerce tools
- Email marketing
- Landing pages
- Advance autoresponders
GetResponse is a user-friendly software when you are working with simple functions like Emails. However, it might require some learning before you move on to using marketing automation tools and applying more complex conditional logic.
- Aritic PinPoint
This is an integrated, marketing automation tool which is permission-based and is best known for its customer engagement and advance automation functionalities.
It works by learning visitor behavior on your URLs and then targets them in a customized manner.
Other features of this software include,
- Behavior tracking
- Ad targeting
- SEO and Analytics
- Multichannel marketing
- Dynamic Segmentation
- Advanced profiling
This platform is popular among B2B marketers for predictive lead scoring, lead qualification and lead nurturing. It even allows CMS and CRM integrations for making it one of the best tools for sales teams.
B2B marketers use PinPoint for effectively managing their leads from multiple channels and multiple campaigns. Since it can be integrated with all the big data management solutions in the market, Aritic PinPoint stays rooted despite the competition.