All around the globe, Video has revolutionized to become arguably the most popular medium of communication, advertising, entertainment, and many other functions. In this digital age, businesses are relying on video to reach out to their target clients, build their brands, establish trust, and attract loyalty. On social platforms, videos form much of the content that keeps users glued to their devices. This is not to mention the film and music industries, which claim a huge part of the economy’s revenue in many parts of the world.
The best part is that; thanks to advancements in technology, you can even make your own stunning videos from wherever you are, edit them, and publish them on your favorite platform almost effortlessly without spending much. However, the videos are more effective when shot and produced by professional videographers. All in all, videos will always have an audience as far as they’re shot professionally. Here are 5 reasons why video is an ever-relevant medium.
1. A Magical Marketing Tool
Most of today’s consumers like to be entertained and engaged virtually to buy a product. For this reason, video is by far one of the most popular and effective media for advertising in this age and day. Can you imagine placing your advert on YouTube where billions of people frequent every day? Video marketing is quite an effective way to boost branding, client recruitment, and sales of products and services.
It’s an easy way to sell your products (or services) without a customer having to imagine what the product looks like. Video advertising sets up a personal connection with buyers, keeping them engaged with the business. When it comes to videos for business ads or events like weddings, the folks who brought you this service from SignatureVideoGroup.com say that it’s more than just hitting the record button on the camera. There are a lot of things to take into consideration when shooting commercial, corporate, or event videos, and that’s where expert videographers come in.
2. Saves Time and Money
The evolution of technology today has opened more sophisticated and more effective methods of communication. Video conferencing, for instance, has saved both time and money relating to business travel. It allows business owners and staff to connect with people from different parts of the world as they conduct their daily routine meetings and seal deals. Employees can also conduct interviews through video conferencing.
You don’t have to waste many hours of travel on flights to attend business meetings unless you really have to be there physically. You can simply talk and chat with business partners at the ease and comfort of your office or home from any part of the world. This helps companies save quite an amount of money, especially on travel and associated costs.
Video marketing can also help with:
- Increasing ROI
- Building trust
- Influence customer buying decision
- Encouraging shares on social media
3. Business Management
You might be having employees who are scattered in different offices from different parts of the country or world. Managing them at the same time can be quite a task, but all this has been simplified through video streaming today. You can easily be able to check and monitor the whereabouts of each employee.
You can also install CCTV cameras in each office, so you don’t have to be there physically to manage the affairs of the office. Through a video stream, you can easily keep watch on all your employees from different locations. Video streaming has helped greatly in shortening the gap between the employee and the employer. This can help improve productivity and accountability on employees, especially when they’re aware the big eye is watching
4. Improved Communication
Video conferencing apps like zoom streaming have aided communication tremendously, (especially in these times of COVID-19). Thanks to visual display, a video call allows you to view the other person’s body language, making the conversation more interesting and effective. You’re able to read emotion, fear, anger, frustration, or even happiness. This makes video effective and very relevant when it comes to communication.
5. They’re More Memorable
If you watch a video, perhaps on an advert for 30 seconds and someone else listens to the same, you’re more likely to remember what you watched compared to the person who listened to the audio. Videos are normally more memorable and visually appealing, which makes them a great marketing tool as earlier mentioned.
Video streaming has become very relevant, especially in 2020 when the world woke up to a plague called the coronavirus plague. Thanks to video and internet technology, kids can take their classes online, businesses can hold meetings, and advertisers can reach clients through video marketing on various online platforms. Most importantly, videos are naturally more attractive to the mind compared to other types of content such as written material.