Social Media Tips for Sports Analytics Brands
Although the sports analytics market isn’t quite a billion-dollar industry yet, the industry is expected to be worth more than $3 billion by 2024. Along with other types of sports brands, sports analytics brands need to develop and improve their social media strategies in order to aid this growth. Already, roughly 80 percent of sports fans use social media while watching games — That’s a lot of potential for sports analytics to take advantage of. But what should brands focus on when developing their social media strategies?
Relevant Content Creation
Pro athletes and sports brands of all types are seeing a lot of success on social media. Fans are always looking for ways to engage with their favorite players, teams, and brands. So, what type of content should sports analytics brands create to best reach their audience and make sure they keep their audience engaged and delighted?
For content creation, you could post content like short news clips, fun facts, event or player tips, and general news discussion. Most importantly, make sure you are sharing relevant, informed tips. Show your audience that you have done your research and that you are well-informed on what you’re talking about. To further establish this, link to reputable sources to back up your claims, such as news sites or betting sites. This will help to boost your own credibility and establish your brand as a reliable, trustworthy source.
For example, for a social media post related to Formula 1, you could share tips or news related to major events like the Drivers Championship 2020. To further support your post, and to get your audience to engage with it, you could mention how fans can get more involved with the event, for example, some bookmakers offer fans different wagers on who will win the championship and there are a large number of events to celebrate the game in different parts of the world. To help further bump up post engagement, you could then end your post with a follow-up question like: “Who do you think will win the Drivers Championship in 2020?” This will be sure to get you some good post comments and discussion.
Post Consistency and Frequency
Having a consistent presence across your social media platforms is more important than how frequently you post. Still, it’s best to come up with a strategy for post consistency and frequency that works best for your brand based on your audience.
For post frequency, use social media management tools and software like Hootsuite or HubSpot to help track your followers’ behavior and engagement across platforms. Besides learning valuable information about your audience, you’ll also be able to determine how frequently to post content and which times of day you should post content based on when your audience is most active.
Social media management tools can also help you to schedule posts across platforms to maintain post consistency over time. You’ll be able to plan out what to post and when to post. This might be a bit harder for sports analytics brands since you’ll dominantly want to share the latest news on social media, but it can still help you to plan out which types of content — such as breaking news, event tips, or evergreen content — you want to share each day.
However, how frequently you should post typically varies by platform. It’s usually recommended that you post 1 to 3 times per day on both Instagram and Facebook, but you might want to post more frequently depending on gameplay, events, or breaking news. As for Twitter — which is much more important for sports brands — you should typically post anywhere from 5 to 10 times per day. But like with Facebook and Instagram, you might decide that posting more frequently makes sense for you (if your audience’s behavior supports that).
Evolve Your Strategy
Most importantly, you need to be able to evolve your social media strategy as necessary. If you’re not getting the results you desire, see how you can make improvements to do so. Don’t just expect things to change on their own. If you need some help, observe what brands you admire are doing and see how you can adapt what they’re doing for your own brand in a unique way.
