Many financial advisors find it difficult to generate consistent leads; often because they are not using the correct strategies. Some financial advisors are still using outdated techniques and strategies for marketing that are no longer very effective in the modern world – these include direct mail, newspaper or magazine ads, and cold calling.
While you might see some results using these old-fashioned tactics, they’re neither cost nor time-efficient. So, what can you do to bring your financial advice into the modern world and generate more effective leads?
Many people today use social networks to find services – financial advice included. If you already have a business website, then you should be taking steps to take your online presence one step further with strong, active social media profiles.
You can use popular platforms like Facebook, Twitter, and even Instagram if you’re targeting individuals, while LinkedIn is a powerful tool to use if you’re offering financial advice to entrepreneurs, freelancers, and contractors or small business owners.
Seminars are a great way for you to not only meet potential clients face to face, but also seriously showcase your knowledge, expertise, and skills with a talk that’s going to turn heads for all the right reasons. Seminar marketing is becoming more and more popular as an effective way for financial advisors to market their services – see GQ Seminars for more ideas on getting started with this blend of digital and live event marketing that really works.
Offering something for free might seem counterproductive, but in the long run, it can help you build your reputation and establish strong relationships with potential clients.
A free report through email, mail, or any other form of communication is likely to be popular as after all, everybody is interested in something for free. And if people read their reports and realize that you can help them with their personal or business finances, don’t be surprised if you receive a strong response.
Newspaper ads might not be that effective anymore when it comes to marketing your business, but a newspaper article can work well. If you have a local newspaper, it might be worth getting in touch with them and asking them if you can write an article for the publication based on your area of expertise.
If you don’t get any luck with news outlets, it can be worth trying to get guest posts on high-authority blogs in your niche. This can be a very effective way to demonstrate your expertise and be seen as an authority figure in your industry.
Finally, providing your audience with advice and tips that they can put to use in their life is an effective way of getting your potential clients to take notice of you and the services that you offer. A company blog is a fantastic way to do this – you can use your website to post regular, informative posts that provide value to the reader and establish you as an authority.
If you’re a financial advisor who’s struggling to get leads, scrap the outdated methods and try these strategies instead.