Getting high-quality backlinks is important for any website. You should check out this informative guide if you want to learn how to do this.
Most small businesses spend roughly 9 percent of their annual gross revenue on marketing and advertising. Getting the word out about the products and services your business offers is crucial to your long-term success. The best way to create a buzz around your brand is by establishing and maintaining an online presence.
While most business owners understand the importance of a website, many fail to realize how to unleash their full lead generation power. A key component of increasing traffic to your website is attracting high-quality backlinks. A backlink is simply a link that comes from another website to your company’s website.
The reason why receiving these backlinks is so important is because top search engines like Google check backlinks when determining where a particular site should rank. This means that the more backlinks you have from reputable and popular websites, the easier you will find it to increase traffic.
Read below to find out more about how to get high-quality backlinks.
Work on Creating Linkable Assets
The biggest misconception most business owners have is that all they have to do is publish a new website for quality backlinks to start rolling in. In reality, there are thousands of websites online vying for the same backlinks you are. This is why you need to make linking to your website more enticing.
One of the best ways to accomplish this goal is by creating content and other assets that are linkable. Evergreen content that can be used by a variety of different industries is a crucial component of a successful backlink strategy. Publishing blogs that feature extensive lists of commonly used industry-related stats is a good idea.
Most content creators are on a never-ending search for useful stats to put into their blogs and eBooks. You will also need to create infographics that feature popular and highly useful content. Working with a content marketing professional is a great way to both come up with great blog/infographic ideas and get them developed in a hurry.
Guest Post on High-Quality Websites
Getting high-quality backlinks to your website is no easy job. In order to drive more traffic to your domain, you need to be willing to work hard. There are a number of websites online that allow industry professionals and talented writers to develop blog content.
Finding websites that accept guest posts is just the first thing you need to do. Often times, these types of websites will want to see a pitch before they allow you to write content. Coming up with blog topics that are both engaging and informative is crucial.
Generally, guest post websites allow you to insert a few links to your website. This means you will be able to create your own backlinks. Before inquiring about guest posting on a particular site, be sure to check out their reputation and domain authority score.
Offer Up Testimonials in Exchange For Backlinks
Modern consumers use the Internet to thoroughly research a product or service before using it. In most cases, these consumers are looking for social proof that the product or service in question is worth the money. This is why many businesses work very hard to encourage users of their products/services to leave positive reviews.
If you are on a mission to generate backlinks to your website, reaching out to the marketing team of one of your favorite products/services is a good idea. In your email, you need to let the marketing team know how anxious you are to write a great review. Asking these professionals about whether or not it is acceptable to include a backlink to your website is a good idea.
In a number of cases, the business in question will be so thankful for your positive review that they will have no problem letting a backlink slide. By emailing a business owner or their marketing team ahead of time, you can gauge their reaction regarding a backlink. If the reception is rather cold, you need to move on and find a company that will allow you to insert a backlink.
Ask For Inclusion in Round-Up Posts
Most website/business owners are constantly looking for ways to provide valuable content to their audience. One of the best ways to provide this content in an easy and timely manner is by generating what is known as a round-up post. These posts will be a collection of articles from around the Internet that is based on a central theme.
If you have a lot of useful blog content on your website, then reaching out to the owner of a domain that routinely publishes roundup posts is a good idea. By doing this, you can show the website owner you are interested in being featured in an upcoming round-up post.
As time goes by, you need to use a backlink checker to see just how many different websites have linked back to your domain. Here is a comprehensive list of backlink checkers you can use. With this tool, you can get a feel for just how successful your attempt to garner backlinks is so you can make adjustments if needed.
Check For Broken Links on Reputable Websites
In some cases, receiving high-quality backlinks will require a lot of work. Going on reputable websites and using tools that check for broken links in the text is a good idea. If there is a broken link in the text, the owner of a website will want to fix it to avoid getting in the way of great user experience.
If you find a broken link and have similar content on your website, informing the business/website owner about this is a must. In some instances, you will be able to get a backlink for finding this problem and bringing it to the website owner’s attention.
Persistence Will Pay Off
Getting high-quality backlinks will not happen overnight. Being persistent and tenacious in your hunt for backlinks will pay off in the long run.
Are you looking for more small business marketing advice? If so, be sure to check out the rest of the blogs on our website.