Traffic is one of the secrets to successful online marketing. And while the area is becoming increasingly more competitive, Facebook is still one of the best social media platforms for getting in touch with your audience. Looking at Facebook statistics is enough to give you an idea about the far-reaching nature of the social network. In 2018, Facebook reported that it had 2.32 billion active users per month, with around 1.52 billion of those being daily users. With this in mind, here are a few ways to increase your visibility on Facebook.
Ask Your Fans to Prioritize Your Posts
Before Facebook updated their platform, the only way to make certain that your fans would see your posts (other than investing in Facebook ads) was to get them to opt to receive notifications from your page. Luckily, this is no longer the case. One of Facebook’s new features is the option of seeing certain page’s posts first in the news feed.
Why not make this easy for your Facebook fans by creating a post or a screencast (Screenflow is a great tool for this) of how they can opt to see your posts at the top of their feed. Pin this post or screencast to the top of your page for easy reference. Once you have your audience, be sure to come up with relevant and valuable updates to keep them interested.
Be Active on Your Page
Being visible on your page is about more than just making regular updates. You also need to ensure that you engage with input made by your followers. Make the time to respond to any comments and reviews about your content. Even if you are tempted to respond to someone in a private message, make a note of this under their comment to publicly acknowledge that you care about those who take the time to comment on your posts.
If you run a business, respond to both positive and negative reviews, thanking the reviewer for taking the time to comment on your venture. If the review is negative, promise to take the input onboard or ask how you can improve in the future.
Be Active on Other Pages
To remain visible among your customer base, make a list of the Facebook pages that are relevant to your industry and review these on a regular basis. If you see a post where you think you can add some valuable input, do so. Be sure to comment as your page and not your personal profile when you do this (the list of your pages is at the top right of the Facebook screen).
And if your page is tagged or mentioned in a comment, be sure to keep the discussion going.
Give New Facebook Features a Go
Finally, to stay on top of the game, keep abreast of new Facebook features as they become available. As it is a given that Facebook will promote its new features, it is also likely to give more exposure to those using those features.