How to Find the Most Popular Posts From a Brand’s Social Media Pages
In order to improve your social media marketing, you should take a look at what your competitors are doing and learn from them.
Finding the most popular posts from them can be a good way of learning what you can do as well to improve your presence on social media. It’s basically a way of seeing what kind of posts they receive great response on and taking that into consideration of improvement to get better results.
Therefore, finding your competitors posts that are the most popular can be a way for your brand to improve and that’s’ exactly what you’ll learn in this article.
How to find competitor’s most popular social media posts
Facebook: You can find your competitor’s most popular posts to a certain degree on Facebook.
Go to:
Insights > Overview, then scroll all the way to the bottom where it says “pages to watch.” If you click on page titles here, it will show you the most popular posts of that competitive page over the last week.
Another way to see how posts are performing is when scrolling through a page’s photo posts on desktop, you can hover your mouse over a photo and see the engagement. This of course doesn’t search and find the best performing posts but it does however give you an insight.
With the help of this tool, you can always stay updated on what your competitors are doing good on the platform.
Other tools:
Favstar
Favstar for Twitter (also known as favstar.fm) is an online service that tracks Twitter and Twitter usage. Favstar uses data from user “favorites” – or when a Twitter post is bookmarked (starred) by individual users.
You might also want to check out CrowdTangle and SocialBakers, which provide this type of info in different ways.
CrowdTangle
CrowdTangle’s motto is “The easiest way to keep track of what’s happening on social media” and that is just what their tool helps you do.
Check your competitors and what they’re doing on social media to improve your results.
Iconosquare
Iconosquare is one of the most popular tools when it comes to social media statistics and analytics. Learn about how your competitors are performing on social media and see if you can adapt some of their strategies.
