Starting a video advertising campaign is something small businesses postpone for a long time, thinking it will cost them an arm and a leg. This was true in the past but modern technology and Internet access allow entrepreneurs to use video marketing to attract potential customers through original content. In fact, there are 10 main advantages of video marketing every small business owner should be aware of.
You can measure a video’s impact
Among the biggest advantages of using videos to promote your franchise is the ability to accurately measure their impact and reach. When you share a video on social media platforms such as Instagram, Facebook, TikTok, or Twitter, you get to see the exact number of views and shares. Furthermore, video sharing creates a snowball effect, as peop...
The Google report shows that six out of ten people would rather spend time watching online videos than television shows. One of the primary reasons for the preference of online videos is that you have control over what you watch, which is not in the case of TV shows. Furthermore, you also get a chance to watch what you love over and over again. Today, it is incredibly easy to produce videos, and you do not have to spend months to come up with a video. You can get your first video online within a single day by making use of free animation software. However, you cannot get a breakthrough result without having the right strategies in place. Many other videos are competing for the same viewers that you want for your video. Explainer videos can get you tons of leads and sales without spe...
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