Whether you are a business giant or someone who has just launched a small company, a strong digital marketing strategy can boost your sales and bring more customers on board. With the internet being on everyone’s fingertips, customers now search for what they want online even if they plan to shop in-store.
As per stats, 82% of searchers make up their mind about a purchase in-store by looking at products on their phone first. This change in the landscape of marketing has been rather sudden and rapid with 76% of people thinking that marketing has altered its ways in the last two years more than it has in the past fifty.
In fact, your brand is likely to get the attention of at least 50% of the people who see its name pop up more than once. One thing is clear; e-commerce is on the rise and w...
You must know that conversion rate optimization (CRO) remains the "#1" objective for any online business or digital advertiser. With regards to CRO, you would be thinking about call to action (CTA) placement, lead forms and landing page optimizations. In any case, here's the test… Do these conversion streamlining strategies ensure the traffic of new clients to your site? Well… the answer is NO! The greater test is that these strategies alone will never enable you to hold your current clients with the goal that they stay loyal and keep on returning. In case you are seriously considering increasing conversion rates this year then you have to add coupons to your CRO strategies. Why? Because 91% of customers lean toward returning to a retail site whenever offered a coupon. What's mor...
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