Search engine optimization (SEO) is a crucial part of optimizing business traffic in 2021. Whether you’re already using it or not, it is more important than ever to be doing so and doing it right.
Millions of people search Google every day to find businesses they want to interact with, so it is more essential than ever to rank high up the search engines results pages. More traffic leads to more customers and more sales after all! So, how do you improve your SEO processes to drive more traffic to your business? These simple tips will help you up your SEO game for 2021.
What Is SEO?
First, a quick explanation of what SEO is and why it matters. In short, Google (and other search engines) use algorithms to rank websites. The higher the rank, the further up the search engine results pages (SERPs) your business will land. The best way to improve your ranking is to have more pages linking to your site.
These are called backlinks. An SEO company will create unique articles for you which contain links back to your page and post them on reputable websites, thus boosting your ranking. While there is more to it, this is a simple overview of the basics of SEO. Now, let’s get into the more complex ways you can improve your SEO.
Create Great Content
The most important part of SEO backlinking is that the content has to be great. The algorithms are smart enough to detect pages that are auto-created or simply lists of links.
Dan, an SEO expert from inovativhosting.com/affordable-seo-services/ told us that “We always create well written, long-form and in-depth articles for every client. These are the kinds of pages that Google is looking for.” Longer form content seems to outperform shorter versions, especially when packed full of keywords relating to your chosen topic or business. A good SEO company will have skilled writers able to create these articles for you in a matter of days.
Understand The Potential of Video
In 2021, it’s no longer all about blog posts. Video content is becoming less of an untapped resource when it comes to search engine optimization.
Partly because YouTube is one of the biggest websites in the world and partly because people are more and more likely to click on a video than read a full article. So, integrating videos into your website and SEO content is an absolute must. As well as making sure your videos are properly titled and tagged to aid in search engine optimization. You should also always make your video content of the highest quality in both audio and visual.
Optimize for Mobile and Voice Search
One of the biggest changes heading for SEO in 2021 is mobile-first ranking. Nowadays the most common devices connected to the internet are mobiles. More people own and use mobile phones regularly than use laptops or home computers. Web design is changing to be mobile forward and so is SEO.
Now, Google will rank websites based on how mobile-friendly they are before ranking traditionally browser-friendly websites. This new priority system implemented by Google is known as ‘Mobile-First Indexing’ and will soon be the lead ranking system used by search engines.
If you haven’t already, it’s time to make your website more mobile-friendly. There are tools online to help you assess the mobile potential for your website. If it’s not looking great, get your web designers on the case quickly.
Voice search is also changing the way you need to optimize your SEO processes. Since the advent of Siri, Alexa and Google Assistant, the way people search the internet has completely changed.
In fact, a recent survey suggested that 51% of people now regularly use voice search instead of typed searching when they have a product they want to find out more about.
So, if a majority of people are now using voice search, what do you need to do? Well, most voice searches are for local products and will involve local keywords and phrases.
So, you need to make sure your sites are properly tagged with local keywords and have detailed descriptions. Especially as a voice search often contains far more words than a quick typed search.
These are the key trends that are going to take SEO by storm in 2021. Ensuring that you are keeping all of these aspects covered whilst planning your search engine optimization strategies for the new year will put you ahead of the crowd. Get planning and get started with a proper SEO plan today.