We’re getting directly to the business of telling you exactly what the basics are in terms of boosting your site’s ranking for genuine and effective Search Engine Optimization. Experts from Roofing SEO Geeks Services have come up with the low-down on what these basics are. Take a look.
Content Writing and Management is crucial in connecting people to your website. To your business. Content is among the most influential with regards to rankings on search engines. It is the bridge that connects people to what you offer, whether those be products or services.
To put this into perspective, advertising is the siren that calls out to people to “come and see”. Content is the message behind the siren. Although, literally speaking, content is right next to advertising itself. They go hand-in-hand. So, reach out to your audience by constantly and regularly updating the content you publish.
2. Quality Content
This one’s very much in league with the first. Creating and releasing regular content is the first step. But quality content pushes it a whole notch higher. Remember that people don’t want to read simply anything linked to what business or product they are searching for online.
What they read has to be engaging. It should speak to them, enough to garner their attention to move from the content itself and onto your selling platform.
It isn’t just about how well keywords are interlaced in between words and sentences. It isn’t only about how effectively you backlink certain phrases. It is very much also about the “what” of the content, and how well its idea is portrayed.
Along with this, the topic within your content should be relevant to your business, or at least, closely related.
3.User Experience (UX)
Communicate with your SEO team about UX. User Experience is as important as your content, and it will either make or break your target audience’s “search” through your website. UX is a factor in measuring engagement metrics.
To simplify it, people will not want to proceed with the rest of what your website and what your business has to offer if they have trouble navigating through a series of complicated buttons, tabs, and settings. Simple does it. Rather, simple should do it with website navigation.
4. A Mobile Version
Have your crew develop a mobile version of your website. It is worth noting that around 79% to 80% of people who own smartphones search and shop online more times now than in the last few decades.
Although many still prefer the ease of use of larger gadgets such as tablets and laptops provide, widen the reach of your business by making it accessible via handheld as well. This way, anybody from anywhere, and no matter where they may be can quickly check your website out as long as they have their phones with them.
Furthermore, let’s not forget that Google had already gone mobile. We best keep up with the giant!
5.Local Is Vital
Ever heard of the term “going local”? In the realm of enterprising, and more specifically, roofing, local is the new name of the game. Many look for local shops and services first, before broadening the search to locations outside the vicinity of where they currently are.
According to recent statistics, over 70% of searches done on Google are for local business within a 5 to 8-mile radius of where uses are. Don’t forget about your local SEO.