Digital marketing is an extremely important facet for any business that has ambitions of growing and establishing itself. Some may argue that it is the most important part of any business plan, without it you will struggle to garner new customers and keep up with the competition.
One industry that has invested heavily in digital marketing and is now reaping the benefits is online casino sites. Many factors have contributed to this, the improvement of technology, the ease of access and the wide choice of games. Many casino sites offer customers the chance to play online versions of classic games like blackjack at Paddy Power. But their marketing campaigns have arguably contributed the most to their rising success.
The online gambling market’s current value is USD 63.53 billion and is forecasted to reach as high as USD 153.6 billion by the year 2030.
Here is the most effective and well-known method that online casinos use:
Offers and Promotions
The most popular way for a casino to attract new customers is by offering a wide range of offers and promotions. This is so common it is the main way online gambling sites compete with each other. Because the odds relatively stay the same, offering bigger and better promotions is the best way of undercutting your competition.
These offers usually come in the form of free spins, credited money or bonuses. The offers that a casino provides can be categorized into four separate formats, increasing in risk as we go down the list.
- Risk-Free Offers
This is when you are given a reward without having to wager any money. These typically are included in sign-up bonuses and come in the form of a free spin or bonus.
- Low-Risk Offers
The most frequently used casino offer, requires you to wager a small amount of money to avail of the reward. Usually, the minimum amount required to be deposited to avail of the bonus is $5 and typically won’t exceed $20.
- Medium Risk Offer
As the name suggests these require more risk than the previous two examples. You are required to risk more money $30+ but you stand to take home a greater prize. The risk is increased due to a game that is harder to win or that has a larger betting demand.
- High-Risk Offer
These are extremely difficult to win, typically you only have a 20% chance of coming out victorious. The prize pool may be tempting, but if you are a beginner it is recommended that you start on the lower end of the scale.
Some of the best casinos constantly update and refresh their promotions to keep them relevant, this is especially the case when it reloves around any sporting events. Betting companies will advertise these offers on social media, so any interested parties can click on this link and be brought to the site.
This marketing tactic is simple but effective, we come across these offers every day outside the world of gambling. The difference is many other businesses have other ways of outranking their competitors, by lowering prices or through sales promotions.
Online casinos can’t do this, that’s why so much is invested into this strategy and it’s paying off.