Every company is in business to make money; otherwise, they must close their doors. Law firms are no different. These law firms must keep bringing in clients, or they must shut their doors. A law firm that just opened its doors for business or a seasoned law firm who has had their door open for business for many years must continue to bring in clients to make a profit.
The difference between the new business and the seasoned company is word of mouth. An experienced and successful law firm gets noticed by word of mouth through the city, county, state, and sometimes out of state as a leader in their field of expertise with a high rate of successfully winning cases.
A new law firm must build up its clientele, and perhaps someday, they too can earn profits through word of mouth, one of the best marketing tools in years past, currently, and going into the future. Good word of mouth about a company never grows old, never dies, or becomes obsolete. But, this method of marketing, the cheapest yet, takes years to build.
Marketing techniques for law firms differ from other companies because there are various attorneys for multiple causes. For instance,
all attorneys have specific fields of expertise. If you had a medical malpractice experience, you would not seek a Lemon Law Attorney’s knowledge, you would seek the services of a Medical Malpractice Attorney.
- Medical and Financial Advocacy
- Medical Malpractice
- Lemon Laws
- Family Law
- Personal Injury and Wrongful Death
- Estate Planning
- Workers’ Compensation
Marketing Techniques of Long Ago
These were the paper and pencil, in-person marketing techniques, and the door to door campaigns. Companies also had to spend much money on brochures, flyers, mailed advertisements, phone canvassing, outdoor advertising, billboards, newspaper and magazine advertisements, radio and television spots, and word of mouth. These marketing techniques took much time away from businesses. Business owners had no choice but to start knocking on doors. The marketing of today remains a full-time job, nothing has changed there.
Top Marketing Trends of the 21st Century for Family Law Practices
Companies in the 21st Century, including law firms who are not keeping up with Internet marketing trends, will be left behind. Profits are not going to soar. Word about the business is not going to be out into the public domain quickly.
Law firms, like all businesses of today, use marketing techniques to sell their products and services. These marketing techniques are forever changing, and some become obsolete because they take too much time and cost too much money.
Nowhere else can you showcase a company to such a vast audience in a matter of seconds then on the Internet. This audience is forever changing, which benefits your business. Marketing is a full-time job, so how can you run a full-time business and market full-time you only have 24 hours in a day. You cannot do both tasks successfully. Besides, is web design and maintenance your expertise?
Marketing Your Law Firm Online Can Be Frustrating
A third party web development company can step in and work with you on how you want to display your Family Law Firm for vast audiences on the Internet. They can take all your frustrations and marketing burdens away. These companies set your website up and design it the way you wish. They make your site strikingly stand out, grabbing the attention of visitors. Your content must be quick and straightforward to read as people can become bored quickly.
These professionals will maintain your web content, adding and deleting information, as you specify. Your website must display easy to read, easy to locate contact information, and easy to understand. The way your website reads must reflect you if that person decides to call you for a free consultation. It would be best if you revealed the very words and emotions on your site in person. These professionals, within a highly specialized field of marketing, have excellent solutions to your marketing campaigns.
Talk with these professionals about the keywords you need to use in titles on your website. These keywords should reflect what a person looking for a family law firm finds. Winning keywords can propel your site to the top of page one position in the Google Search Engine. Once you know which problems are a top priority, you can use these as keywords or keyword phrases early in your web content for most potential clients. For example, you must target SEO for divorce lawyers if the person is looking for this service.
Your content needs to address, the type of client you are looking for and the types of people who would use your service. These potential clients are looking to you to solve a problem. If you can solve their problems, they become lifelong clients. As you build your base, word of mouth starts to spread about your law firm. Your web content needs to target the type of people who are looking for a Family Law practice.
Potential clients looking for a family law firm will scan the first two pages on Google for a possible attorney. Rarely do people search beyond page two on Google. Specific and compelling keywords mean the difference between getting new clients or no one finding your law firm. Web design professionals free up your time to run your law firm and take care of your clients, and they give you a commanding presence nationwide.
Ask yourself, “If I were searching for a family law firm, what keywords would I use to find what I am looking for?
While there are still marketing tools available today that work, the Internet is the number one way to market your company. Time and money are valuable, never waste either on marketing tools that do not work.
One Marketing Tool that Never Gets Old
One standard old marketing strategy that still works and does not break the bank is uniquely designed business cards. You can create your business cards after your web design. The key to the success of your Family Law Firm website is content and powerful keywords.
Business cards always work and are a necessity for any company. You can place your business card in so many places, such as in the hands of a potential client, advertising boards, Family Court lobbies, schools, colleges, hospitals, emergency medical clinics, doctors’ offices, and more.
Colorful brochures and printed flyers do have some element of success but are an expensive tool and seldom used today.
The Internet is the way to market in the 21st Century, but it must be done right.