You need to consider a lot of things, from the template, colors, and pictures, to content. And if you want your site to be readable and high-quality, there’s one more thing you need to think about – the font.
Many people aren’t aware of the fact that the font they use can significantly affect their website. That’s why if you’re planning to design a new site for your business, you should make picking the right font your top priority.
But why is it so important, and what are the best fonts for websites? You’ll find the answers in this article.
The Importance of a Site’s Font
The font you choose for your website will play a vital role in making it more appealing and readable. Keep in mind that a visitor of your page will immediately decide whether it’s good or bad and whether they like it or not, and the right font can be one of the most crucial factors influencing this first impression.
What’s more, a font can also affect your site’s performance, depending on whether you use a web-safe font or not. It can influence your page loading speed, which is one of the vital factors in site ranking.
But what is a web-safe font? In short, it’s a typeface that can be installed on every device. It gives web designers more control over what appears on a site.
If you want to make sure your page is top-quality, consult your ideas with digital marketing specialists, like the ones from Edge Online. Experts will be able to help you in developing your website, making it better and more efficient.
Now that you know why picking the right font is vital for your page’s appearance and overall performance, it’s time to choose the best one for you. What you should know first is that there are five font groups:
But what are the best looking ones? More on that below.
Let’s start with the classic. Arial is one of the most popular fonts among web-designers, and it’s not hard to see why. It’s easy to read and looks great wherever you use it.
This old monospaced font is one of the universal ones you can use. It works on all operating systems, looks cool, and is readable.
Verdana’s most significant advantage is that it’s easy to read even when you’re using smaller font sizes. It’s the favorite typeface of IKEA, and they use it in their famous catalogs.
Named after the famous Renaissance master of calligraphy Giambattista Palatino, this font is perfect for the web. Usually, web-designers use it for headings and print-style ads.
Another classic position on the list, Calibri is a default font for the whole Microsoft Office and one of the most universally used ones on the web.
Although it’s mostly used in printed books, Garamond is also extremely popular among web-designers. It can add a little sophistication to your site, so this font is perfect for you to use if that’s your goal.
If you want your website’s content to be short and solid, Impact is the best font for you. It looks great when you use it in shorter sentences and headings. It’s terrible for longer lines of texts, though.
Didot is a perfect example of a neoclassical font. It stood out thanks to the high contrast and increased stress. Stephen Colbert uses it on his show’s website.
If you want your headings and titles to stand out, Copperplate should be among your best options. What makes it unique is that it uses only capital letters and that Who Wants to be a Millionaire made it the show’s trademark.
Times New Roman
We started the list with a classic, and we’re going to end with another. Times New Roman is probably the most famous font on the planet. Thanks to the fact that it’s universal and looks professional, news websites made it their favorite.
There are many things that you need to consider when designing a website. One of the most important things is picking the right font. Fortunately, there are tons of various options for you to choose from when deciding on it.
A font can affect your site’s overall performance, both negatively and positively. The most apparent reason, though, is the page’s aesthetics. The typeface you choose should be readable and appear correctly on every operating system.
To make sure of that, you should always pick the web-safe fonts. Using others can slow the loading time of your site, which can lower its ranking and quality.
You also need to consider what kind of page you want to have. Some fonts are more formal and look sophisticated, whereas others not so much. Once you determine the type of your website, picking one should be a piece of cake.
You can choose a font from the list above, but you should know there are also many other types. Do your research well, try different typefaces to determine how they look, and then pick the one you think suits you best.