Saturday, November 27
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How Can I Prevent My emails from Ending up In the Spam Folder?

How Can I Prevent My emails From Ending up In The Spam Folder?




Unfortunately, lots of your newsletter email or just regular emails might end up in the spam folder and never gets read. But how can you prevent your emails from ending up in the spam folder?

Well, there are many factors you should consider and certain things you should avoid doing. Don’t worry though! In this article, you’ll learn the answer to the question “How Can I Prevent My emails From Ending up In The Spam Folder?”

People tend to subscribe to lists and forget all about them the day after (if not a minute after). By sending a well put together Thank you Email, which can also include double opt-in, meaning your recipients will have to confirm their subscription through this first email you send them, you are slimming the chances your emails will reach the spam folder.

A thank you email, whether it includes double opt in or not gives a glimpse to your recipients of who you are. You should also give them a layout of what to expect from your emails. This way you increase engagement, create trust and relationship.In addition, by asking your recipients in this email to add you to their contact list or to their ‘safe sender’ list you can save yourself a lot of removals.

You can also add clickable links or calls to action – if your recipients click on them, it would give a sign to their email provider that your email address is not spam.

In addition, by asking your recipients in this email to add you to their contact list or to their ‘safe sender’ list you can save yourself a lot of removals. You can also add clickable links or calls to action – if your recipients click on them, it would give a sign to their email provider that your email address is not spam.

  1. Be Compliant with the CAN-SPAM Act
  2. Avoid Spam Trigger Words and Phishing Phrases
  3. Include a Text Version of Your Email if You Are Sending HTML Emails
  4. Use Permission Marketing Techniques
  5. Use Spam Checkers Before Sending Your Emails
  6. Get Off Blacklist
  7. Maintain a Good Text to Image Ratio
  8. Avoid Spam Traps
  9. Avoid Large Attachments and Certain Attachment Types
  10. Make Sure Your DKIM, SPF, Sender-ID, and Domain Keys Are Set Up Properly.

Bonus tips:

  1. Get whitelisted by your subscribers (ask them to add you to their contact list).
  2. Include a “reply-to” email address.
  3. Send emails your subscribers will be interested in. (Seemingly obvious and basic, but something I find a lot of people forget about. Remember, you need to give more to you audience than you take from them. (The 80/20 rule absolutely applies).
  4. Don’t use only images in your email…break it up with text.
  5. Use plain text formatting instead of HTML formatting.




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