Why Should Small Businesses Do Social Media?
So.. Why Should Small Businesses Do Social Media? The reasons why your business should use social media are endless! In the list below, you can find some of the most important reasons to why you should setup social media accounts for your business ASAP!
1. Branding: It provides an alternative platform for people to identify your company. (Not everyone is searching for your company directly.)
2.Generate Buzz: Social media provides businesses with the opportunity to have conversations with you about things that also matter to you. (You can post things directly from your website, or post content that present you as someone who’s well-informed about your company.)
3.Learn Your Audience: Most popular social media networks give you access to all sorts of insights. Once people subscribe to your page(s), you can get your audience’s demographics/interests and use it as information to better allocate your resources. You can also use those implications to better target people who are interested in your product/service.
4.Word of Mouth: Most people don’t just rely on what you say about your brand. They’ll rely on family, friends, and people they trust. Social media creates an environment for that.
5.Direct Feedback: Not everyone is like this, but there are quite a few people who don’t really trust what people say on websites nowadays. Why? Because it doesn’t include the customer. Social media networks give you the opportunity to learn directly from customers as to what they want. (You can then collaborate with them and implement user-generated ideas for your business based on those suggestions.)
6.Building Relationships: Social media networks are all about… networking. As mentioned in points 4 & 5, people perceive social media platforms as much more trustworthy spaces that your own website.
7.Competition: With social media, you are now on a much more leveled playing field with big brands. You may think that social media advertising could kill your outreach, but most algorithms take engagement into consideration more than anything else.
8.Link Generation: Let’s say you have a website and you have a page/product you’re looking to promote. Posting it in places outside of your website (i.e. social media) is a natural way to help move up when customers are looking for your services using Google, for example.
9.Measurement Opportunities: Unlike traditional media, you can use social media tools (both within the platform and external tools) that can analyze your posts and find out how to improve your messaging.
10. It’s a Money Saver! Social media marketing is a LOT cheaper than traditional marketing. That said, it will cost you a lot more time and effort to engage with people in the right way.
Thank you so much for reading this article and we hope that you found it useful and got the answers to the question “Why Should Small Businesses Do Social Media?”.