Ways to Build Trust With Social Media

Ways to Build Trust With Social Media

Using social media for marketing has become increasingly popular during the later years-and with all right. What a lot of businesses forget however, is the importance of building trust with followers, potential customers or interested people on social media. It is important that building trust is one of the main goals when it comes to social media marketing as the level of trust affects the outcome of converted followers to customers & relationship building.

The trust is only built up when companies prioritize dialogues and discussions with their followers on social media. This is a part of social media marketing that companies doesn’t put much effort, though and work into and therefore, the results of their social media marketing which is among many things: converted customers and built-up relationships. The loss of not using social media as a tool to build trust is huge. Not only because it can result in fewer customers but also because social media is a way for businesses to interact instantly with potential customers. By moving over a part of the company’s customer service to social media, you can save both time, money and energy. And also-get a better result. What are you waiting for?

 Ways to Build Trust With Social Media:

1. Being transparent

With the help of social media, your company can (and should) be transparent to build trust. In a report from eMarketer, 77% of buyers said they are more likely to buy from a company if the CEO uses social media, and 82% trust the company more. This tells us something about how brands can use social media to share relevant things in order to build trust.

3. Being unique and “revolutionary”

By being first with something on social media, for example starting trends, inventing things, coming up with things never done before such as challenges etc, a brand can easily gain trust. People like things that are new and trendsetting. It builds your audience quicker and will make a lot of people ask you questions that you can answer with point number 2 above.

 4. Not only sharing product related content

People get tired of companies only posting marketing photos and deals on social media. A way for you to gain trust is by not always making your social media about your company and instead provide fun and creative content that engages Don’t always make it about your company and its services or value. By doing this, people will gain respect for your company and ultimately gain trust.

 

CSR-Corporate social responsibility

By being a great citizen as a business, you can show that you don’t care about yourself and money. If you take social responsibility as a business, you should show it on social media in order to get more people involved and also gain more trust. Come up with fun new ideas on how you can perform CSR and hold dialogues with your followers!